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Gacha & Catch

A pop-up store in Santa Monica, California, where you can experience Japanese entertainment culture.

  • Commercial Spaces
  • A giant crane-shaped object, symbolic of the store, is placed in the center, creating an iconic sales floor Spatial Production that instantly evokes a sense of excitement.

    A giant crane-shaped object, symbolic of the store, is placed in the center, creating an iconic sales floor Spatial Production that instantly evokes a sense of excitement.

  • The arrangement of crane games stretching into the back, along with the blue, light blue, and pink lines, Spatial Production a vibrant and cohesive atmosphere.

    The arrangement of crane games stretching into the back, along with the blue, light blue, and pink lines, Spatial Production a vibrant and cohesive atmosphere.

  • Wall graphics that symbolically express the store's individuality, using gacha machines and crane arms as motifs.

    Wall graphics that symbolically express the store's individuality, using gacha machines and crane arms as motifs.

  • The store's logo is boldly placed on the ceiling, naturally drawing the eye upwards and creating a graphically cohesive feel throughout the space.

    The store's logo is boldly placed on the ceiling, naturally drawing the eye upwards and creating a graphically cohesive feel throughout the space.

  • The floor is decorated with graphics, which work in conjunction with the ceiling to create a sense of depth in the space, Spatial Production the feeling of being inside a giant arcade game cabinet.

    The floor is decorated with graphics, which work in conjunction with the ceiling to create a sense of depth in the space, Spatial Production the feeling of being inside a giant arcade game cabinet.

  • The fixtures and lighting, inspired by gacha capsules, add a playful and sparkling touch to the space.

    The fixtures and lighting, inspired by gacha capsules, add a playful and sparkling touch to the space.

  • A plush toy being held by a giant crane Spatial Production as the key visual. This enhances the overall sense of excitement and cuteness of the space, while also impressively conveying the store's worldview and appeal.

    A plush toy being held by a giant crane Spatial Production as the key visual. This enhances the overall sense of excitement and cuteness of the space, while also impressively conveying the store's worldview and appeal.

  • Hemispherical capsules, glitter stickers, coiled cords, and other diverse designs Spatial Production a pop and vibrant atmosphere throughout the store.

    Hemispherical capsules, glitter stickers, coiled cords, and other diverse designs Spatial Production a pop and vibrant atmosphere throughout the store.

  • The brand's iconic logo and three-color stripes adorn the facade, vividly decorating even the streets of Santa Monica.

    The brand's iconic logo and three-color stripes adorn the facade, vividly decorating even the streets of Santa Monica.

  • Gacha & Catch
  • The arrangement of crane games stretching into the back, along with the blue, light blue, and pink lines, Spatial Production a vibrant and cohesive atmosphere.
  • Wall graphics that symbolically express the store's individuality, using gacha machines and crane arms as motifs.
  • The store's logo is boldly placed on the ceiling, naturally drawing the eye upwards and creating a graphically cohesive feel throughout the space.
  • The floor is decorated with graphics, which work in conjunction with the ceiling to create a sense of depth in the space, Spatial Production the feeling of being inside a giant arcade game cabinet.
  • The fixtures and lighting, inspired by gacha capsules, add a playful and sparkling touch to the space.
  • A plush toy being held by a giant crane Spatial Production as the key visual. This enhances the overall sense of excitement and cuteness of the space, while also impressively conveying the store's worldview and appeal.
  • Hemispherical capsules, glitter stickers, coiled cords, and other diverse designs Spatial Production a pop and vibrant atmosphere throughout the store.
  • The brand's iconic logo and three-color stripes adorn the facade, vividly decorating even the streets of Santa Monica.

Photography: Miku Matsuzuru

About the Project

Overview This pop-up store, which opened in Santa Monica, California, USA, is based on Japanese capsule toys and crane games, and aims to promote Japanese intellectual property (IP) to overseas markets. Aimed at local users and Tourism, it features "gacha" (capsule toys) where customers can obtain a variety of IP products and "UFO catchers" filled with character goods, creating a space where customers can experience Japanese entertainment culture. The space was designed to increase visitor numbers and enhance the value of the experience.
Issues/Themes The goal is to create a highly engaging space that strongly impresses overseas audiences with the unique worldview of a pop-up store originating in Japan, while also capturing local needs and allowing visitors to intuitively experience Japanese "kawaii" culture.
Space Solution/Realization To intuitively convey Japan's "kawaii" culture to the world, we adopted the technique of "decorating" the space, Spatial Production a pop and photogenic atmosphere throughout the store. Gacha and crane game motifs were strategically placed to create a space that conveys fun at a glance. Furthermore, by creating an efficient and densely packed layout similar to a Japanese convenience store, we enhanced customer flow and displayed a large number of products to create an experiential pop-up store surrounded by kawaii items.

Basic Information

Client Japan Entertainment One Inc.
Services Provided Design, Layout, Technical Direction and construction, logo and VI design, Project Management
Project Leads at Tanseisha Creative Direction: Jun Yamashita
Design Direction: Masao Okada
Design, Layout: Yurino Kina
Technical Direction: Kei Kato
Project Management: Daisuke Inagaki, Kaori Kato, Yohei Naruse
Location Santa Monica, California, USA
Opening Date March 2026
Website https://gachaandcatch.com/
Tag
Yurino Kino

Design, Layout

Yurino Kino

We create a loving space that will inspire guests to share their experiences.
I value careful communication and excel at creating effective output by skillfully utilizing both digital and analog methods.

Main Achievements

Gacha & Catch、『ポケパーク カントー』 ポケパークエントランス広場、『ポケパーク カントー』 ポケモンフォレスト、『ポケパーク カントー』 カヤツリタウン、SCビジネスフェア2023 丹青社ブース、『GAME SHOW 2022 集英社ゲームズブース ほか

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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