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TOKYO GAME SHOW 2022 Shueisha Games Booth

A booth with a strong presence, where attractive game titles jump out at you one after another

  • Event Spaces
  • The huge Shueisha Games logo placed in the center of the booth caught the eye of visitors from far away.

    The huge Shueisha Games logo placed in the center of the booth caught the eye of visitors from far away.

  • The lines at the edge of the graphic and the floor are given movement with Spatial Production lighting, Spatial Production an image of rising and guiding the viewer deeper into the space.

    The lines at the edge of the graphic and the floor are given movement with Spatial Production lighting, Spatial Production an image of rising and guiding the viewer deeper into the space.

  • On the first day, the black curtain was lowered and the new title "unVEIL the world" was announced, attracting the attention of many visitors.

    On the first day, the black curtain was lowered and the new title "unVEIL the world" was announced, attracting the attention of many visitors.

  • On the left side of the booth, behind the newly announced "unVEIL the world" exhibit, the graphics for "Ukiyo" and "SOULVARS" are laid out to catch your eye.

    On the left side of the booth, behind the newly announced "unVEIL the world" exhibit, the graphics for "Ukiyo" and "SOULVARS" are laid out to catch your eye.

  • On the right side of the booth, behind the excitement of people trying out "Tower of Hatena," there were "ONI - Elegy of the Sky and Wind" and "Captain Velvet Meteor Jump + Isekai

    On the right side of the booth, behind the excitement of people trying out "Tower of Hatena," game titles such as "ONI - Elegy of the Sky and Wind" and "Captain Velvet Meteor Jump+: A Small Adventure in Another World" appeared one after another.

  • When visitors picked up a novelty sticker, a memorable quote and a life-sized character appeared underneath, garnering interest from the visitors.

    When visitors picked up a novelty sticker, a memorable quote and a life-sized character appeared underneath, garnering interest from the visitors.

  • In order to convey the appeal of the exhibited titles to the fullest extent, a set of exhibits was created, including an easy-to-understand overview and a panel exhibit with a different design that conveyed the worldview of the game.

    In order to convey the appeal of the exhibited titles to the fullest extent, a set of exhibits was created, including an easy-to-understand overview and a panel exhibit with a different design that conveyed the worldview of the game.

  • We created staff costumes that replicated the characters' clothing (left), as well as novelty items to give away to those who played the game. The item that appears in the game, "Legendary Ancient Bread," is a faithful reproduction of the game (right).

    We created staff costumes that replicated the characters' clothing (left), as well as novelty items to give away to those who played the game. The item that appears in the game, "Legendary Ancient Bread," is a faithful reproduction of the game (right).

  • By setting up monitors facing the waiting line and showing Video of the game being played on the spot, the company was able to attract visitors' interest and increase the number of people who tried out the game.

    By setting up monitors facing the waiting line and showing Video of the game being played on the spot, the company was able to attract visitors' interest and increase the number of people who tried out the game.

  • TOKYO GAME SHOW 2022 Shueisha Games Booth
  • The lines at the edge of the graphic and the floor are given movement with Spatial Production lighting, Spatial Production an image of rising and guiding the viewer deeper into the space.
  • On the first day, the black curtain was lowered and the new title "unVEIL the world" was announced, attracting the attention of many visitors.
  • On the left side of the booth, behind the newly announced "unVEIL the world" exhibit, the graphics for "Ukiyo" and "SOULVARS" are laid out to catch your eye.
  • On the right side of the booth, behind the excitement of people trying out "Tower of Hatena," there were "ONI - Elegy of the Sky and Wind" and "Captain Velvet Meteor Jump + Isekai
  • When visitors picked up a novelty sticker, a memorable quote and a life-sized character appeared underneath, garnering interest from the visitors.
  • In order to convey the appeal of the exhibited titles to the fullest extent, a set of exhibits was created, including an easy-to-understand overview and a panel exhibit with a different design that conveyed the worldview of the game.
  • We created staff costumes that replicated the characters' clothing (left), as well as novelty items to give away to those who played the game. The item that appears in the game, "Legendary Ancient Bread," is a faithful reproduction of the game (right).
  • By setting up monitors facing the waiting line and showing Video of the game being played on the spot, the company was able to attract visitors' interest and increase the number of people who tried out the game.

Photo: Taichi Misonoo

About the Project

Overview Shueisha Games was born in February 2022, transcending the boundaries between the publishing and gaming industries. The company exhibited for the first time at TOKYO GAME SHOW 2022, the first physical event in three years. With the aim of allowing visitors to experience the fun and momentum of the games Shueisha Games creates, the company created a highly mobile booth with impressive, beautiful illustrations that make use of the know-how it has cultivated in the publishing industry.
Issues/Themes This will be Shueisha Games' first time exhibiting at a booth at "TOKYO GAME SHOW 2022," and at a time when attention will be focused on how to make each title look attractive and how to make their presence felt.
Space Solution/Realization A huge Shueisha Games logo was placed in the center of the booth as an eye-catcher, with corners for appealing titles arranged around it, allowing more people to see the booth and making all the titles visible from the front. The booth was open to the aisles, making it easy for visitors to enter, and the graphics, which showed the game titles one after another, attracted the interest of visitors. On the first day, new titles were announced in Spatial Production using the largest surface in the booth, attracting a lot of attention and becoming a hot topic on social media.

Basic Information

Client SHUEISHA GAMES Inc.
Services Provided Display Planning, Design, Layout, Production, Construction, Operation, Project Management
Our Team Direction: Jun Yamashita
Design, Layout: Yuko Ito
Production, Construction: Eiichi Yokomori, Kirara Nakamura
Project Management: Hayato Sano, Rie Kobayashi, Rei Watanabe
Location Chiba Prefecture
Open September 2022
Website https://expo.nikkeibp.co.jp/tgs/2022/jp/
Tag
Jun Yamashita

Direction

Jun Yamashita

We consider designs that are centered on the "experience" of people who visit a real space. We use the power of design to propose and realize solutions for the "experience" required in a wide range of fields, including entertainment, e-Sports-related events and permanent stores, corporate Showrooms, retail stores, and events.

Main Achievements

eXeField Akiba, MORI Building DIGITAL ART MUSEUM: EPSON teamLab Borderless, Space Museum TeNQ, Red Bull 5G 2016 FINAL, etc.

Articles

"Possibilities for spatial communication in the real and virtual world" (2022/6)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Yuko Ito

He has a wealth of experience in the event industry, and is involved in a wide range of work, from booth Spatial Production to stage direction, Video Production, and costume design for hostesses. By creating a consistent design that matches the space down to the smallest detail, he aims to improve the emotional experience of the entire event.

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