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A booth with a strong presence, where attractive game titles jump out at you one after another
Photo: Taichi Misonoo
Overview | Shueisha Games was born in February 2022, transcending the boundaries between the publishing and gaming industries. The company exhibited for the first time at TOKYO GAME SHOW 2022, the first physical event in three years. With the aim of allowing visitors to experience the fun and momentum of the games Shueisha Games creates, the company created a highly mobile booth with impressive, beautiful illustrations that make use of the know-how it has cultivated in the publishing industry. |
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Issues/Themes | This will be Shueisha Games' first time exhibiting at a booth at "TOKYO GAME SHOW 2022," and at a time when attention will be focused on how to make each title look attractive and how to make their presence felt. |
Space Solution/Realization | A huge Shueisha Games logo was placed in the center of the booth as an eye-catcher, with corners for appealing titles arranged around it, allowing more people to see the booth and making all the titles visible from the front. The booth was open to the aisles, making it easy for visitors to enter, and the graphics, which showed the game titles one after another, attracted the interest of visitors. On the first day, new titles were announced in Spatial Production using the largest surface in the booth, attracting a lot of attention and becoming a hot topic on social media. |
Client | SHUEISHA GAMES Inc. |
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Services Provided | Display Planning, Design, Layout, Production, Construction, Operation, Project Management |
Our Team | Direction: Jun Yamashita Design, Layout: Yuko Ito Production, Construction: Eiichi Yokomori, Kirara Nakamura Project Management: Hayato Sano, Rie Kobayashi, Rei Watanabe |
Location | Chiba Prefecture |
Open | September 2022 |
Website | https://expo.nikkeibp.co.jp/tgs/2022/jp/ |
Tag |
Direction
Jun Yamashita
We consider designs that are centered on the "experience" of people who visit a real space. We use the power of design to propose and realize solutions for the "experience" required in a wide range of fields, including entertainment, e-Sports-related events and permanent stores, corporate Showrooms, retail stores, and events.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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Yuko Ito
He has a wealth of experience in the event industry, and is involved in a wide range of work, from booth Spatial Production to stage direction, Video Production, and costume design for hostesses. By creating a consistent design that matches the space down to the smallest detail, he aims to improve the emotional experience of the entire event.
Main Achievements