eXeField Akiba

A spatial platform that connects people and regions through "ICT x eSports"

  • Commercial Spaces
  • It will have a play area, a broadcasting area, an ICT area, and a cafe area that can be used for a wide range of purposes. In addition, it will be possible to create a virtual space using design data from the actual facility, allowing them to complement each other.

    It will have a play area, a broadcasting area, an ICT area, and a cafe area that can be used for a wide range of purposes. In addition, it will be possible to create a virtual space using design data from the actual facility, allowing them to complement each other.

  • A space that can flexibly accommodate a variety of e-sports competitions, seminars, exhibitions, etc.

    A space that can flexibly accommodate a variety of e-sports competitions, seminars, exhibitions, etc.

  • By deliberately displaying equipment such as server racks and operation desks on the front side, the facility also functions as Showrooms for e-sports operators.

    By deliberately displaying equipment such as server racks and operation desks on the front side, the facility also functions as Showrooms for e-sports operators.

  • The façade is open to the outside, making the facility welcoming to everyone.

    The façade is open to the outside, making the facility welcoming to everyone.

  • The e-sports play module can be expanded to fit the floor grid, allowing for flexible layout changes.

    The e-sports play module can be expanded to fit the floor grid, allowing for flexible layout changes.

  • At the opening ceremony, a facility introduction was given in conjunction with the virtual space.

    At the opening ceremony, a facility introduction was given in conjunction with the virtual space.

  • Unlike traditional e-sports facilities, which tend to be dark spaces, the black and white two-tone color scheme creates a new image.

    Unlike traditional e-sports facilities, which tend to be dark spaces, the black and white two-tone color scheme creates a new image.

  • A virtual space will also be set up where participants can participate remotely using avatars and watch live viewing.

    A virtual space will also be set up where participants can participate remotely using avatars and watch live viewing.

  • The name of the facility and Logo Design were also proposed. By combining it with e-sports, we were conscious of creating new technologies and connections between people.

    The name of the facility and Logo Design were also proposed. By combining it with e-sports, we were conscious of creating new technologies and connections between people.

  • eXeField Akiba
  • A space that can flexibly accommodate a variety of e-sports competitions, seminars, exhibitions, etc.
  • By deliberately displaying equipment such as server racks and operation desks on the front side, the facility also functions as Showrooms for e-sports operators.
  • The façade is open to the outside, making the facility welcoming to everyone.
  • The e-sports play module can be expanded to fit the floor grid, allowing for flexible layout changes.
  • At the opening ceremony, a facility introduction was given in conjunction with the virtual space.
  • Unlike traditional e-sports facilities, which tend to be dark spaces, the black and white two-tone color scheme creates a new image.
  • A virtual space will also be set up where participants can participate remotely using avatars and watch live viewing.
  • The name of the facility and Logo Design were also proposed. By combining it with e-sports, we were conscious of creating new technologies and connections between people.

Photo: Taichi Misonoo

About the Project

Overview eXeField Akiba is an exchange facility that creates a new culture and society through "ICT x eSports." Equipped with cutting-edge ICT and the latest equipment, it aims to establish the culture of eSports among a wide range of people, form a community, and develop eSports-related technology by providing a place that connects people and regions with each other and with the latest equipment.
Issues/Themes The aim is to create a flexible space that can accommodate a wide range of facility configurations, not just as a traditional e-sports facility capable of hosting a variety of e-sports competitions, but also to exhibit products and technologies related to e-sports and even conduct experimental operations on them.
Space Solution/Realization eXeField Akiba will not be in its final form when it opens, but rather has been designed with the idea of creating a "spatial platform" that will allow the space itself to evolve through repeated trial and error as it is operated. In addition to adopting a design and creating mechanisms that allow anyone to easily change the layout to suit how the facility is used, the facility will also feature a virtual space with the same configuration as the actual facility, allowing the real and virtual to flexibly complement each other.

Basic Information

Client NTT e-Sports Corporation
Services Provided Planning: NTT e-Sports Corporation
Design supervision: Azusa Sekkei Co., Ltd.
Design, Layout cooperation, Production, Construction, virtual space system construction, Project Management: Tanseisha Co., Ltd.
Our Team Creative Direction: Jun Yamashita
Design, Layout: Yuko Ito, Reiyo Okubo
Production, Construction: Norikazu Uemura
Virtual space system construction: Yusaku Igarashi
Project Management: Hayato Sano, Hiroki Gori
Open August 2020
Website https://www.ntte-sports.co.jp/exefield/
Tag
Jun Yamashita

Creative Direction

Jun Yamashita

We consider designs that are centered on the "experience" of people who visit a real space. We use the power of design to propose and realize solutions for the "experience" required in a wide range of fields, including entertainment, e-Sports-related events and permanent stores, corporate Showrooms, retail stores, and events.

Main Achievements

eXeField Akiba, MORI Building DIGITAL ART MUSEUM: EPSON teamLab Borderless, Space Museum TeNQ, Red Bull 5G 2016 FINAL, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Yuko Ito

Design, Layout

Yuko Ito

He has a wealth of experience in the event industry, and is involved in a wide range of work, from booth Spatial Production to stage direction, Video Production, and costume design for hostesses. By creating a consistent design that matches the space down to the smallest detail, he aims to improve the emotional experience of the entire event.

Main Achievements

eXeField Akiba, Niconico Chokaigi 2019 "Thank you Heisei! Welcome Reiwa! Niconico Kadokawa Book Fair" booth, KIRISHIMA WALK FACTORY, Tokyo Game Show 2015 Cygames Granblue Fantasy booth, Fields New Machine Announcement Ultraman Zero, etc.
Rei Ohkubo

Design, Layout

Rei Ohkubo

He has gained experience mainly in the field of events, and is involved in a wide range of design including not only construction but also planning and management, Video, audio, and lighting Spatial Production, etc. While taking advantage of the appeal of the content, he is always aiming to improve the emotional experience of the entire space.

Main Achievements

eXeField Akiba, Tokyo Game Show 2019 DMM GAMES booth, Red Bull Kumite JAPAN 2019, etc.