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XR BASE produced by NTT QONOQ

An experiential Showrooms you can easily experience the latest XR technology and get up close and personal with XR

  • Business Spaces
  • A spatial configuration where the virtual world and the real world are seamlessly connected. The white wireframe changes and expands in accordance with the XR exhibit.

    A spatial configuration where the virtual world and the real world are seamlessly connected. The white wireframe changes and expands in accordance with the XR exhibit.

  • The real-world environment changes in conjunction with the virtual world environment on Video. By unifying the space in a completely white color, it is possible to manipulate the impression of the space by controlling the lighting color and luminance.

    The real-world environment changes in conjunction with the virtual world environment on Video. By unifying the space in a completely white color, it is possible to manipulate the impression of the space by controlling the lighting color and luminance.

  • A space that changes according to the contents of the exhibition. By rearranging the movable fixtures and using the structures stretched throughout the space as exhibition fixtures, the space can be changed in an agile manner.

    A space that changes according to the contents of the exhibition. By rearranging the movable fixtures and using the structures stretched throughout the space as exhibition fixtures, the space can be changed in an agile manner.

  • A system that connects the real and virtual worlds in real time. By transmitting the movements of the participants to the virtual artist in real time via LED vision and audio equipment, it enables communication with a greater sense of unity.

    A system that connects the real and virtual worlds in real time. By transmitting the movements of the participants to the virtual artist in real time via LED vision and audio equipment, it enables communication with a greater sense of unity.

  • Line lighting and moving lights can completely change the impression of the space even without decorations.

    Line lighting and moving lights can completely change the impression of the space even without decorations.

  • A functional exhibition environment that can respond to change. A design that combines "change" and "simplicity" with highly mobile fixtures, adaptable shelves, and a structure that makes it easy to attach equipment.

    A functional exhibition environment that can respond to change. A design that combines "change" and "simplicity" with highly mobile fixtures, adaptable shelves, and a structure that makes it easy to attach equipment.

  • Logo Design for "XR BASE". The "X" represents the intersection of various solutions, and features elements of the NTT ConoQ logo.

    Logo Design for "XR BASE". The "X" represents the intersection of various solutions, and features elements of the NTT ConoQ logo.

  • XR BASE produced by NTT QONOQ
  • The real-world environment changes in conjunction with the virtual world environment on Video. By unifying the space in a completely white color, it is possible to manipulate the impression of the space by controlling the lighting color and luminance.
  • A space that changes according to the contents of the exhibition. By rearranging the movable fixtures and using the structures stretched throughout the space as exhibition fixtures, the space can be changed in an agile manner.
  • A system that connects the real and virtual worlds in real time. By transmitting the movements of the participants to the virtual artist in real time via LED vision and audio equipment, it enables communication with a greater sense of unity.
  • Line lighting and moving lights can completely change the impression of the space even without decorations.
  • A functional exhibition environment that can respond to change. A design that combines "change" and "simplicity" with highly mobile fixtures, adaptable shelves, and a structure that makes it easy to attach equipment.
  • Logo Design for "XR BASE". The "X" represents the intersection of various solutions, and features elements of the NTT ConoQ logo.

Photo: Taichi Misonoo

About the Project

Overview This is an XR experience facility where you can experience the services and solutions offered by NTT ConoQ through content that utilizes virtual live performances on giant LED monitors, metaverses, digital twins, and MR technology. Individual users can experience a world where XR is integrated into everyday life and makes life richer, while corporate users can experience solutions that support business transformation in a wide range of situations, including manufacturing, distribution, and retail.
Issues/Themes To build an experiential Showrooms that responds to the rapid changes in the XR industry.
Space Solution/Realization The exhibition environment was designed to be agile and changeable for each space in line with the ever-changing XR solutions. Rather than separating the virtual world and real world beyond the screen, the exhibition was designed based on a white wireframe that runs freely across dimensions, allowing the exhibition devices and information panels to be changed and expanded without complex construction. By creating an environment where the latest XR technology can be easily experienced, we were able to create a place where XR can be experienced from multiple perspectives, such as business and entertainment.
Design for Environment 3R design: Expandable structures and fixtures are used throughout the space, allowing visitors to freely change the way they are presented and experienced without having to rebuild the interior. This reduces industrial waste, such as building materials that would normally be generated during rebuilding, and establishes a sustainable exhibition method for XR.

Basic Information

Client NTT QONOQ, INC.
Services Provided Overall coordination: JR East Japan Planning Co., Ltd.
Facility Concept Planning, Design, Layout, Production, Construction, Operation: TANSEISHA Co., Ltd.
Our Team Direction: Jun Yamashita
Design, Layout: Yuko Ito, Mikiya Kamiya
Production, Construction: Yusuke Yamanaka, Ryotaro Kudo, Tansei TDC
Video and audio Direction: Wataru Kamoto, Haru Takahashi
Project Management: Maho Sawaguri, Yuki Nakanishi
Awards "42nd Display Industry Award (2023)" Display Industry Encouragement Award (Japan Display Industry Association Award)
Location Tokyo, Japan
Open March 2023
Website https://www.nttqonoq.com/xrbase/
Tag
Mikiya Kamiya

Design, Layout

Mikiya Kamiya

He has experience in the fields of corporate Showrooms, educational facilities, exhibitions, etc. When creating any facility or space, he places emphasis on noticing the hidden characteristics of the subject matter, bringing out the best in it and incorporating them into the space.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Affiliated companies and solutions

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