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BLEACH 20th Anniversary Original Art Exhibition "BLEACH EX."

An exhibition of original artworks that emphasizes the spatial experience, fostering a unique and stylish worldview of the works.

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  • Visitors are greeted by a multi-layered space reminiscent of a theater, featuring 104 original character murals and a large-scale Video at the top.

    Visitors are greeted by a multi-layered space reminiscent of a theater, featuring 104 original character murals and a large-scale Video at the top.

  • The simple structure is accented with walls that appear to have been torn apart by a sword and slash marks that appear in the story.

    The simple structure is accented with walls that appear to have been torn apart by a sword and slash marks that appear in the story.

  • In addition to the energy of the original artwork itself, the graphic Spatial Production on the entire wall and the blackout curtains above enhance the sense of immersion and excitement.

    In addition to the energy of the original artwork itself, the graphic Spatial Production on the entire wall and the blackout curtains above enhance the sense of immersion and excitement.

  • The black and white worldview is clearly Spatial Production in each area, including the framing. This is the black area.

    The black and white worldview is clearly Spatial Production in each area, including the framing. This is the black area.

  • White Area

    White Area

  • The museum will display the original drawings of memorable scenes, and display the pages before and after them so that visitors can reminisce about them, stimulating their emotions.

    The museum will display the original drawings of memorable scenes, and display the pages before and after them so that visitors can reminisce about them, stimulating their emotions.

  • In the color original art area, the key color orange is used as an accent color, and together with the diagonally cut walls, it creates a vivid and sharp impression.

    In the color original art area, the key color orange is used as an accent color, and together with the diagonally cut walls, it creates a vivid and sharp impression.

  • BLEACH 20th Anniversary Original Art Exhibition "BLEACH EX."
  • The simple structure is accented with walls that appear to have been torn apart by a sword and slash marks that appear in the story.
  • In addition to the energy of the original artwork itself, the graphic Spatial Production on the entire wall and the blackout curtains above enhance the sense of immersion and excitement.
  • The black and white worldview is clearly Spatial Production in each area, including the framing. This is the black area.
  • White Area
  • The museum will display the original drawings of memorable scenes, and display the pages before and after them so that visitors can reminisce about them, stimulating their emotions.
  • In the color original art area, the key color orange is used as an accent color, and together with the diagonally cut walls, it creates a vivid and sharp impression.

Photo: Kudo Original Photo, Co., Ltd.

About the Project

Overview This was the first exhibition of original artwork for BLEACH, which was serialized in Weekly Shonen Jump for 15 years starting in 2001. It was a real-life event held as the core of the 20th anniversary project, and it placed emphasis on providing a physical experience that could only be achieved in a space, rather than merely appreciating two-dimensional artwork.
By taking advantage of the venue's large space to create an overwhelming sense of presence, and sticking to the use of black and white, which symbolizes the artist's stylish style, we have created a Spatial Production space that allows visitors to immerse themselves in the unique world of the works.
Issues/Themes For an event being held five years after the end of the series, we predicted the demographic of visitors and created a space that would foster a worldview of the work that goes beyond simply displaying the original drawings, and draw in visitors' emotions.
Space Solution/Realization While the target audience was core fans of the work, we aimed to create an exhibition that would resonate with a diverse range of fans through a clear spatial Spatial Production that would appeal to casual fans as well, with a stylish, monochrome world.
By using original Video created specifically for the exhibition and a multi-layered structure that takes advantage of the venue's unique depth, the originally two-dimensional manga works are made to appear three-dimensional, creating an "experience unique to an original art exhibition" that can only be realized in a real space.
Design for Environment 3R design: We considered the size and graphic specifications so that they can be reused at other venues for the planned traveling exhibition. / Universal design: We considered the height of the exhibited works, the width of the aisles, and the flow of traffic so that those in wheelchairs can easily view the works. / Cultural property Preservation Planning: When exhibiting the original drawings, we used ultraviolet filters for the lighting and adjusted the illuminance of the works in all corners.

Basic Information

Client Dai Nippon Printing Co., Ltd.
Services Provided Supervised by: Shueisha Inc.
Display Planning, Design, Layout, Production, Construction: Tanseisha Co., Ltd.
Our Team Produce: Toshinari Sawabata, Kazumi Nakajima, Shiori Ishii
Exhibition Direction: Tsuyoshi Kato
Display Planning: Nishino Tomoko
Design, Layout: Mikiya Kamitono, Miho Ishiwata
Video Direction: Kenya Hirata
Production, Construction: Takehiro Harada, Makiko Fujinoki, Kazuma Takahashi
Technical Direction: Isamu Kobayashi
Project Management: Kazuki Sugiyama
Location Tokyo, Japan
Open December 2021
Website https://bleach-exhibition.com/
Tag
KATO Tsuyoshi

Exhibition Direction

KATO Tsuyoshi

After working in promotion and commercial facility design, he is now mainly involved in Design Direction for culture and communication spaces. He values "the story behind it," "surprises in hospitality," and "the tactile sensation of the space," and strives to create facilities that "make the lives of those who visit just a little bit richer."

Main Achievements

BLEACH 20th Anniversary Original Art Exhibition "BLEACH EX.", Shibusawa Memorial Museum, Toshima Toshima City Tokiwa-so Manga Museum, Waseda University International Literature Museum (Haruki Murakami Library), National Museum of Nature and Science, Fujinokuni Museum of Global Environmental History, Eiji Tsuburaya Museum, Galaxcity, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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