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An exhibition of original artworks that emphasizes the spatial experience, fostering a unique and stylish worldview of the works.
Photo: Kudo Original Photo, Co., Ltd.
Overview | This was the first exhibition of original artwork for BLEACH, which was serialized in Weekly Shonen Jump for 15 years starting in 2001. It was a real-life event held as the core of the 20th anniversary project, and it placed emphasis on providing a physical experience that could only be achieved in a space, rather than merely appreciating two-dimensional artwork. By taking advantage of the venue's large space to create an overwhelming sense of presence, and sticking to the use of black and white, which symbolizes the artist's stylish style, we have created a Spatial Production space that allows visitors to immerse themselves in the unique world of the works. |
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Issues/Themes | For an event being held five years after the end of the series, we predicted the demographic of visitors and created a space that would foster a worldview of the work that goes beyond simply displaying the original drawings, and draw in visitors' emotions. |
Space Solution/Realization | While the target audience was core fans of the work, we aimed to create an exhibition that would resonate with a diverse range of fans through a clear spatial Spatial Production that would appeal to casual fans as well, with a stylish, monochrome world. By using original Video created specifically for the exhibition and a multi-layered structure that takes advantage of the venue's unique depth, the originally two-dimensional manga works are made to appear three-dimensional, creating an "experience unique to an original art exhibition" that can only be realized in a real space. |
Design for Environment | 3R design: We considered the size and graphic specifications so that they can be reused at other venues for the planned traveling exhibition. / Universal design: We considered the height of the exhibited works, the width of the aisles, and the flow of traffic so that those in wheelchairs can easily view the works. / Cultural property Preservation Planning: When exhibiting the original drawings, we used ultraviolet filters for the lighting and adjusted the illuminance of the works in all corners. |
Client | Dai Nippon Printing Co., Ltd. |
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Services Provided | Supervised by: Shueisha Inc. Display Planning, Design, Layout, Production, Construction: Tanseisha Co., Ltd. |
Our Team | Produce: Toshinari Sawabata, Kazumi Nakajima, Shiori Ishii Exhibition Direction: Tsuyoshi Kato Display Planning: Nishino Tomoko Design, Layout: Mikiya Kamitono, Miho Ishiwata Video Direction: Kenya Hirata Production, Construction: Takehiro Harada, Makiko Fujinoki, Kazuma Takahashi Technical Direction: Isamu Kobayashi Project Management: Kazuki Sugiyama |
Location | Tokyo, Japan |
Open | December 2021 |
Website | https://bleach-exhibition.com/ |
Tag |
Exhibition Direction
KATO Tsuyoshi
After working in promotion and commercial facility design, he is now mainly involved in Design Direction for culture and communication spaces. He values "the story behind it," "surprises in hospitality," and "the tactile sensation of the space," and strives to create facilities that "make the lives of those who visit just a little bit richer."
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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