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KIRISHIMA WALK FACTORY

A new factory tour facility that combines artwork with creative exhibition methods to promote the appeal of the company

  • Business Spaces
  • The huge Japanese painting, 9m high and 3m wide, by calligrapher Li Hye depicts the gratitude towards the earth, water and nature that are the source of Kirishima Shuzo's shochu production. It was created to fit in the large space at the entrance to the facility, and its beauty and impact draws visitors into the world of shochu production.

    The huge Japanese painting, 9m high and 3m wide, by calligrapher Li Hye depicts the gratitude towards the earth, water and nature that are the source of Kirishima Shuzo's shochu production. It was created to fit in the large space at the entrance to the facility, and its beauty and impact draws visitors into the world of shochu production.

  • The 10m high space is designed to express the geological layers of Miyakonojo that nurture the sweet potatoes and water that are the raw materials for shochu, with plastering techniques used to create earthen walls. Shirasu (volcanic ash) from Miyazaki Prefecture is used.

    The 10m high space is designed to express the geological layers of Miyakonojo that nurture the sweet potatoes and water that are the raw materials for shochu, with plastering techniques used to create earthen walls. Shirasu (volcanic ash) from Miyazaki Prefecture is used.

  • A Japanese-style shochu theater. The manufacturing process is told from the sweet potato's point of view in an inspiring story format, building anticipation.

    A Japanese-style shochu theater. The manufacturing process is told from the sweet potato's point of view in an inspiring story format, building anticipation.

  • We produced a dynamic Video that allows visitors to experience the microscopic world of fermentation inside a tank, creating a visually comprehensible Spatial Production.

    We produced a dynamic Video that allows visitors to experience the microscopic world of fermentation inside a tank, creating a visually comprehensible Spatial Production.

  • A well-balanced course is created by combining virtual and impressive real manufacturing facilities at a good pace.

    A well-balanced course is created by combining virtual and impressive real manufacturing facilities at a good pace.

  • A Video monitor that lets you peer into the jars. Children can also enjoy Spatial Production.

    A Video monitor that lets you peer into the jars. Children can also enjoy Spatial Production.

  • At the "Dareyame Spot" you can sample the sweet potatoes and water used to make shochu, allowing you to experience the origins of shochu with your senses.

    At the "Dareyame Spot" you can sample the sweet potatoes and water used to make shochu, allowing you to experience the origins of shochu with your senses.

  • KIRISHIMA WALK FACTORY
  • The 10m high space is designed to express the geological layers of Miyakonojo that nurture the sweet potatoes and water that are the raw materials for shochu, with plastering techniques used to create earthen walls. Shirasu (volcanic ash) from Miyazaki Prefecture is used.
  • A Japanese-style shochu theater. The manufacturing process is told from the sweet potato's point of view in an inspiring story format, building anticipation.
  • We produced a dynamic Video that allows visitors to experience the microscopic world of fermentation inside a tank, creating a visually comprehensible Spatial Production.
  • A well-balanced course is created by combining virtual and impressive real manufacturing facilities at a good pace.
  • A Video monitor that lets you peer into the jars. Children can also enjoy Spatial Production.
  • At the "Dareyame Spot" you can sample the sweet potatoes and water used to make shochu, allowing you to experience the origins of shochu with your senses.

Photo: Blitz Studio/Norihisa Ishii

About the Project

Overview Kirishima Shuzo's factory tour facility, "KIRISHIMA WALK FACTORY," has completely changed the conventional factory tour method that mainly introduces the manufacturing process, and now focuses on disseminating the company's branding. The target audience is Tourism, inbound tourists, and locals. In the atrium at the entrance of the facility that stretches from the first to fourth floors, dynamic art that utilizes the space is used to promote the brand.
Issues/Themes By creating a spatial display that attracts visitors that is not available in existing factory tours, we aim to improve the appeal of the factory tour facility. By doing so, we aim to increase the brand's appeal. By conveying the appeal to Tourism and other visitors, we aim to expand the fan base and increase product purchasing desire, thereby contributing to profits.
Space Solution/Realization Based on the concept of "showing the invisible behind the scenes," the "invisible attention to detail" that lies in each process of shochu brewing is expressed through "art" that appeals to the emotions of visitors. In the entrance space, a huge Japanese painting and a mural showing the strata of the Shirasu Plateau were planned. In the theater, an inspiring Video was produced that tells the story of the world of shochu brewing from the perspective of a sweet potato. The aim was to create a well-balanced tour facility that visitors would not get bored of.
Design for Environment Universal design: Traffic flow and dimensions that take wheelchairs and children into consideration. Multilingual signage for foreign Tourism.

Basic Information

Client KIRISHIMA SHUZO Co.,Ltd.
Services Provided Design, Layout, Production, Construction, Display Planning
Our Team Planning: Satoshi Maie
Space Direction: Kei Ando
Design, Layout: Kei Ando, Yuko Ito
Project Management: Hisami Matoba
Production, Construction: Ikuo Takushima
Location Miyazaki Prefecture
Open October 2018
Website https://www.kirishima-fg.jp/factory
Tag
Kei Ando

Spatial Direction, Design, Layout

Kei Ando

The projects he is involved in are of various genres and scales, from large-scale entertainment facilities to restaurants. Based in Western Japan, he is working on creating spaces that promote the charm and culture of the region. He puts the issues faced by business owners and sites from the perspective of users and proposes solutions with simple designs and ideas.

Main Achievements

SAINO MICRA, Fukuoka Yahoo! Dome Renewal, KIRISHIMA WALK FACTORY, Saibu Gas Showrooms Hinata Kumamoto, Blood Donation Room Kurosaki Clover, and more

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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