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Suntory Hakushu Distillery

Experience the Hakushu forest and the history of Suntory whisky making with all your senses

  • Business Spaces
  • A diorama showing the forest from a bird's eye view: The whole picture is presented at the visitor center where visitors can take tours of the facility, and the worldview of the distillery is also expressed.

    A diorama showing the forest from a bird's eye view: The whole picture is presented at the visitor center where visitors can take tours of the facility, and the worldview of the distillery is also expressed.

  • The diorama model was created from an illustration of Hakushu Forest that was used in the existing web site and pamphlet, and was made to be three-dimensional, unifying the design style of the entire facility.

    The diorama model was created from an illustration of Hakushu Forest that was used in the existing web site and pamphlet, and was made to be three-dimensional, unifying the design style of the entire facility.

  • Distillery building: The whiskey manufacturing process is explained using a combination of actual items, Video and models. The aim is to create a synergistic effect with the explanations given by the guides leading the tour.

    Distillery building: The whiskey manufacturing process is explained using a combination of actual items, Video and models. The aim is to create a synergistic effect with the explanations given by the guides leading the tour.

  • Manufacturing building: A decommissioned historic still is impressively displayed. Inside the facility, projection mapping is used to introduce the history of the distillery.

    Manufacturing building: A decommissioned historic still is impressively displayed. Inside the facility, projection mapping is used to introduce the history of the distillery.

  • The giant screen and surround sound create an immersive space where you can experience the history of Hakushu Distillery with your whole body.

    The giant screen and surround sound create an immersive space where you can experience the history of Hakushu Distillery with your whole body.

  • Viewing cellar: Actual whiskey barrels are lined up, and the space is filled with the rich aroma of raw liquor, with the iconic "Hakushu" sign placed to promote the brand image.

    Viewing cellar: Actual whiskey barrels are lined up, and the space is filled with the rich aroma of raw liquor, with the iconic "Hakushu" sign placed to promote the brand image.

  • Central House Rest Area: Used whiskey barrels are recycled into furniture, expressing consideration for the environment and a commitment to whiskey making.

    Central House Rest Area: Used whiskey barrels are recycled into furniture, expressing consideration for the environment and a commitment to whiskey making.

  • Bird Sanctuary Outdoor Exhibition: The Hakushu Forest, which nurtures the natural water from the Southern Alps that is essential for making whiskey, is exhibited outdoors.

    Bird Sanctuary Outdoor Exhibition: The Hakushu Forest, which nurtures the natural water from the Southern Alps that is essential for making whiskey, is exhibited outdoors.

  • Signs throughout the facility: Architectural signs, outdoor signs within the premises, and signs within the exhibition spaces have all been completely renewed

    Signs throughout the facility: Architectural signs, outdoor signs within the premises, and signs within the exhibition spaces have all been completely renewed

  • Suntory Hakushu Distillery
  • The diorama model was created from an illustration of Hakushu Forest that was used in the existing web site and pamphlet, and was made to be three-dimensional, unifying the design style of the entire facility.
  • Distillery building: The whiskey manufacturing process is explained using a combination of actual items, Video and models. The aim is to create a synergistic effect with the explanations given by the guides leading the tour.
  • Manufacturing building: A decommissioned historic still is impressively displayed. Inside the facility, projection mapping is used to introduce the history of the distillery.
  • The giant screen and surround sound create an immersive space where you can experience the history of Hakushu Distillery with your whole body.
  • Viewing cellar: Actual whiskey barrels are lined up, and the space is filled with the rich aroma of raw liquor, with the iconic "Hakushu" sign placed to promote the brand image.
  • Central House Rest Area: Used whiskey barrels are recycled into furniture, expressing consideration for the environment and a commitment to whiskey making.
  • Bird Sanctuary Outdoor Exhibition: The Hakushu Forest, which nurtures the natural water from the Southern Alps that is essential for making whiskey, is exhibited outdoors.
  • Signs throughout the facility: Architectural signs, outdoor signs within the premises, and signs within the exhibition spaces have all been completely renewed

Photo: TOSHIHIDE KAJIHARA

About the Project

Overview To mark the 50th anniversary of the opening of Suntory Hakushu Distillery, the distillery underwent a renovation aimed at further improving the quality of its products and promoting the distillery's appeal. In addition to renewing the signs in each area and exhibits inside and outside the facility, such as the visitor's center, bird sanctuary, distillery building, manufacturing building, and observation storehouse, a new tour course was also created.
Issues/Themes To create a facility where people can even more experience the charm of Hakushu Distillery, which embodies Suntory's corporate philosophy of "In Harmony with People and Nature."
Space Solution/Realization Because the exhibits at each facility, such as the visitor center, distillery building, and manufacturing building, are incorporated into the tour, we aimed for easy-to-understand, intuitive expressions and Spatial Production to create a synergistic effect between the guidance and the exhibits.
The exhibition area showcasing how whiskey is made combines actual items, Video, models, etc. to create an easy-to-understand display and Spatial Production of fermentation and distillation.
Total Design is designed to express harmony with the "real power" of the Hakushu forest and the distillery.
Design for Environment 3R design: We reused waste whiskey barrels as materials for furniture and signs. We also used materials that can be recycled into the earth for the models.

Basic Information

Client Suntory Limited
Services Provided Direction, Design, Layout, Production, Construction, Project Management
Our Team Direction: Kenichi Nishiyama
Design, Layout: Kenichi Nishiyama, Yasuhiro Yoshida, Kumi Inada
Production, Construction: Seiji Nakagawa
Project Management: Ryosuke Nishino, Haruka Mori
Location Yamanashi Prefecture
Open October 2023
Website https://www.suntory.co.jp/factory/hakushu/
Tag
Kenichi Nishiyama

Direction, Design, Layout

Kenichi Nishiyama

He has worked on many Design, Layout for cultural facilities such as science museums, art galleries, and other museums.
By sincerely partnering with business owners and thinking together with them, we strive to create spaces that can help connect the business owners' vision with the vision of their visitors.

Main Achievements

Suntory Hakushu Distillery, Hasegawa Machiko Memorial Museum, Hizen Saga Bakumatsu Restoration Exposition, Bakumatsu Restoration Memorial Museum, Real Kodokan, Hagakure Miraikan, Isuzu Plaza, ​Fukufuku Children's Museum, Kurashiki Science Center, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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