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TOKYO ADVANCE GATEWAY

Showrooms that showcases Rengo's constantly evolving technological capabilities and solutions from multiple angles

  • Business Spaces
  • An exhibition space made up of superior packaging materials produced by Rengo

    An exhibition space made up of superior packaging materials produced by Rengo

  • The elevator hall changes the guests' mood with its simulated skylight and minimalist spatial expression, building up a sense of anticipation for Showrooms

    The elevator hall changes the guests' mood with its simulated skylight and minimalist spatial expression, building up a sense of anticipation for Showrooms

  • An entrance space that communicates Rengo's history and future initiatives

    An entrance space that communicates Rengo's history and future initiatives

  • Display fixtures and signs made from cardboard create the identity of a Rengo Showrooms

    Display fixtures and signs made from cardboard create the identity of a Rengo Showrooms

  • Recreating a supermarket environment and presenting solutions to problems on the sales floor

    Recreating a supermarket environment and presenting solutions to problems on the sales floor

  • A machinery area where you can see actual demonstrations of packaging machines arranged by application

    A machinery area where you can see actual demonstrations of packaging machines arranged by application

  • TOKYO ADVANCE GATEWAY
  • The elevator hall changes the guests' mood with its simulated skylight and minimalist spatial expression, building up a sense of anticipation for Showrooms
  • An entrance space that communicates Rengo's history and future initiatives
  • Display fixtures and signs made from cardboard create the identity of a Rengo Showrooms
  • Recreating a supermarket environment and presenting solutions to problems on the sales floor
  • A machinery area where you can see actual demonstrations of packaging machines arranged by application

Photo: Taichi Misonoo

About the Project

Overview A new Showrooms for Rengo Co., Ltd., a company that solves social issues through a variety of packaging solutions.
Targeting both new and existing customers, the aim was to create a space where Rengo could present new solutions to customers by showcasing its constantly updating planning and technological capabilities from multiple angles.
Issues/Themes This will be an opportunity to change the image of Rengo as a cardboard business to one that is more broadly recognized as a packaging manufacturing company.
Our goal is to identify the issues our customers face and find the optimal solutions.
Space Solution/Realization In the old Showrooms, exhibits were organized by business, which limited the options customers had for resolving their issues. In the new Showrooms, we have reorganized the exhibits by theme and issue, such as "environment" and "sales promotion," creating a space where customers can learn about Rengo's wide range of packaging solutions.
Additionally, in the entrance space, linear lighting that resembles the "core" of cardboard, which increases its strength, was installed throughout the entire space from the entrance to Showrooms, creating an impressive expression of Rengo's new creativity, continuing from the past to the future.
Design for Environment 3R design: We use our own cardboard, which is 98% recycled paper, for display fixtures, signs, and print media. We plan a space that minimizes waste from changing exhibits.

Basic Information

Client Rengo Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, planning, Production, Construction, Video Production, Interior Design Supervision, Project Management
Our Team Design Direction: Nomura Kazuki
Design, Layout: Kazuki Nomura, Rika Makino
Production, Construction: Shigeru Ogura
Project Management: Ryosuke Nishino
Location Saitama, Japan
Open February 2024
Website https://www.rengo.co.jp/index.html
Tag
Kazuki Nomura

Design Direction

Kazuki Nomura

He designs a wide range of promotional spaces, including exhibitions and events, corporate Showrooms, innovation centers, etc. Without being limited by genre, he aims to design spaces that value both "making his client's business successful" and "shaking the minds of visiting guests and satisfying them."

Main Achievements

Kojima Productions New Office, Parthenon Tama Children's Plaza OLIVE, Fujitsu Laboratories Okada Memorial Library, CEATEC JAPAN 2011 Fujitsu Booth, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Rika Makino

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