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Isuzu Plaza

A facility where you can experience and learn about car manufacturing while also getting a feel for the spirit of craftsmanship

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  • Based on the design concept "ISUZU WAY", the space organically connects the three exhibition zones with one path.

    Based on the design concept "ISUZU WAY", the space organically connects the three exhibition zones with one path.

  • Isuzu's car manufacturing: A detailed display of each process, from car research and planning to the manufacturing process for completion, and even the after-sales support system

    Isuzu's car manufacturing: A detailed display of each process, from car research and planning to the manufacturing process for completion, and even the after-sales support system

  • The history of Isuzu: Historical passenger cars and trucks introduced through actual and miniature cars

    The history of Isuzu: Historical passenger cars and trucks introduced through actual and miniature cars

  • Isuzu Supports "Transportation": A diorama that recreates life in the city, with miniature cars moving autonomously according to the passage of time throughout the day

    Isuzu Supports "Transportation": A diorama that recreates life in the city, with miniature cars moving autonomously according to the passage of time throughout the day

  • Isuzu Plaza
  • Isuzu's car manufacturing: A detailed display of each process, from car research and planning to the manufacturing process for completion, and even the after-sales support system
  • The history of Isuzu: Historical passenger cars and trucks introduced through actual and miniature cars
  • Isuzu Supports "Transportation": A diorama that recreates life in the city, with miniature cars moving autonomously according to the passage of time throughout the day

Photo: Toshihide Kajiwara

About the Project

Overview This facility was opened on land adjacent to the Fujisawa Plant as part of the 80th anniversary of Isuzu Motors' founding. It is made up of three exhibition zones: "Isuzu Supports Transportation," which uses dioramas to teach visitors about the relationship between commercial vehicles and everyday life; "Isuzu Vehicle Manufacturing," which displays the process of how trucks are made; and "Isuzu History," which introduces past vehicles along with their historical backgrounds. The facility aims to let visitors learn about Isuzu's attitude toward manufacturing and make Isuzu more familiar to them.
Issues/Themes To create an exhibit that is easy for children to understand, yet satisfying for adults, and not just a facility that displays Isuzu vehicles and introduces the company's history, but also one that conveys the spirit of manufacturing.
Space Solution/Realization In addition to the explanations in text and on Video, actual vehicles, parts, and tools are also displayed to deepen understanding. In order to allow visitors to experience the manufacturing process, we have enhanced the hands-on exhibits so that they can enjoy learning about the truck manufacturing process. Some of the miniature cars used in the exhibits and dioramas in the museum were created based on 3D data of actual Isuzu vehicles, and we paid great attention to even the smallest details.

Basic Information

Client Isuzu Motors Ltd.
Services Provided Exhibition planning, exhibition design, Production, Construction
Our Team Exhibition Direction: Kenichi Nishiyama
Exhibition planning: Shigenobu Kosugi, Jun Yamada, Hideyuki Hamamoto, Chiaki Goda
Exhibition design: Hiroshi Nakai, Yasuhiro Yoshida, Ryo Takai
Awards "DSA KUKAN DESIGN AWARD 2017" Silver Award
"JCD Design Award 2017" BEST100
Location Kanagawa, Japan
Open April 2017
Website http://www.isuzu.co.jp/plaza/
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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