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Large-scale renovation project for a next-generation entertainment complex
Photography: crossover digital imagimg/Daichi Misono, Blitz Studio/Norihisa Ishii
Overview | It's been 30 years since the Fukuoka SoftBank Hawks moved to Fukuoka, and the style of the crowd has changed dramatically, with an increase in overseas visitors in addition to local fans. 26 years have passed since the dome was completed, and an unprecedented large-scale renovation project has begun, aiming to further evolve the dome into an entertainment space. The team worked together to make adjustments in order to realize the client's requests within the extremely short design and construction periods. |
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Issues/Themes | The mission is to build a next-generation entertainment complex. The theme is to also improve services, Spatial Production an extraordinary space, and improve facilities. |
Space Solution/Realization | In terms of services, a new members-only lounge has been established to foster a sense of premium quality. The spatial design of the concourse, which can be circulated around, has also been completely renewed. Digital signage and a "black and white" theme Spatial Production an extraordinary space, enhancing the brand image with a stylish, cutting-edge image. In terms of functionality, the signs inside and outside the stadium have been completely revised. Improvements have been made to allow passengers to smoothly find their seats using their tickets. The restrooms have also been completely renovated. For events other than baseball, the restroom partitions and sign panels can be replaced according to the gender ratio, allowing for flexible response, and incorporating entertainment elements while improving cleanliness and functionality. |
Client | Fukuoka Softbank Hawks |
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Services Provided | Design, Layout, Production, Construction |
Our Team | Project Management: Ryosuke Nishino Design Direction: Atsuo Koiwai Creative design: Keisuke Yamamoto, Kei Ando Technical Direction: Keiji Satake, Natsumi Gonoi Video Produce: Wataru Kamoto |
Location | Fukuoka Prefecture |
Open | February 2019 |
Website | https://www.softbankhawks.co.jp/stadium/ |
Tag |
Design Direction
Atsuo Koiwai
He is in charge of spatial design, mainly in the areas of corporate promotions and sports entertainment facilities. In the corporate field, he has worked on flagship Showrooms and large-scale exhibitions, and in the sports field, he has worked on the renovation of baseball stadiums. He is particularly skilled at creating devices to attract customers to large-scale facilities.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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