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Fukuoka Yahoo! Dome Renewal

Large-scale renovation project for a next-generation entertainment complex

  • Commercial Spaces
  • The entrance gate, which welcomes visitors, is decorated in a stylish and cutting-edge style, with a black and white Spatial Production. The pillars feature graphics depicting players in motion, as well as graphics themed around the team, Kyushu, and Fukuoka, Spatial Production a sense of entertainment.

    The entrance gate, which welcomes visitors, is decorated in a stylish and cutting-edge style, with a black and white Spatial Production. The pillars feature graphics depicting players in motion, as well as graphics themed around the team, Kyushu, and Fukuoka, Spatial Production a sense of entertainment.

  • By displaying the food menu alongside the map, it also appeals to the desire to purchase food and drink.

    By displaying the food menu alongside the map, it also appeals to the desire to purchase food and drink.

  • In order to ease congestion, the facility is not only well-equipped but also provides entertainment.

    In order to ease congestion, the facility is not only well-equipped but also provides entertainment.

  • The team's cheer song is painted on the floor in front of the entrance to the members-only lounge, Spatial Production a sense of excitement and premium feeling before entering.

    The team's cheer song is painted on the floor in front of the entrance to the members-only lounge, Spatial Production a sense of excitement and premium feeling before entering.

  • As part of the fan service, a faithful recreation of the bench was created. The seat fabric and the blue sky on the ceiling are all made to look just like the real thing, making it a great photo spot for fans.

    As part of the fan service, a faithful recreation of the bench was created. The seat fabric and the blue sky on the ceiling are all made to look just like the real thing, making it a great photo spot for fans.

  • Fukuoka Yahoo! Dome Renewal
  • By displaying the food menu alongside the map, it also appeals to the desire to purchase food and drink.
  • In order to ease congestion, the facility is not only well-equipped but also provides entertainment.
  • The team's cheer song is painted on the floor in front of the entrance to the members-only lounge, Spatial Production a sense of excitement and premium feeling before entering.
  • As part of the fan service, a faithful recreation of the bench was created. The seat fabric and the blue sky on the ceiling are all made to look just like the real thing, making it a great photo spot for fans.

Photography: crossover digital imagimg/Daichi Misono, Blitz Studio/Norihisa Ishii

About the Project

Overview It's been 30 years since the Fukuoka SoftBank Hawks moved to Fukuoka, and the style of the crowd has changed dramatically, with an increase in overseas visitors in addition to local fans. 26 years have passed since the dome was completed, and an unprecedented large-scale renovation project has begun, aiming to further evolve the dome into an entertainment space. The team worked together to make adjustments in order to realize the client's requests within the extremely short design and construction periods.
Issues/Themes The mission is to build a next-generation entertainment complex. The theme is to also improve services, Spatial Production an extraordinary space, and improve facilities.
Space Solution/Realization In terms of services, a new members-only lounge has been established to foster a sense of premium quality. The spatial design of the concourse, which can be circulated around, has also been completely renewed. Digital signage and a "black and white" theme Spatial Production an extraordinary space, enhancing the brand image with a stylish, cutting-edge image. In terms of functionality, the signs inside and outside the stadium have been completely revised. Improvements have been made to allow passengers to smoothly find their seats using their tickets. The restrooms have also been completely renovated. For events other than baseball, the restroom partitions and sign panels can be replaced according to the gender ratio, allowing for flexible response, and incorporating entertainment elements while improving cleanliness and functionality.

Basic Information

Client Fukuoka Softbank Hawks
Services Provided Design, Layout, Production, Construction
Our Team Project Management: Ryosuke Nishino
Design Direction: Atsuo Koiwai
Creative design: Keisuke Yamamoto, Kei Ando
Technical Direction: Keiji Satake, Natsumi Gonoi
Video Produce: Wataru Kamoto
Location Fukuoka Prefecture
Open February 2019
Website https://www.softbankhawks.co.jp/stadium/
Tag
Atsuo Koiwai

Design Direction

Atsuo Koiwai

He is in charge of spatial design, mainly in the areas of corporate promotions and sports entertainment facilities. In the corporate field, he has worked on flagship Showrooms and large-scale exhibitions, and in the sports field, he has worked on the renovation of baseball stadiums. He is particularly skilled at creating devices to attract customers to large-scale facilities.

Main Achievements

・ Fukuoka Yahoo! Dome Renewal
・ Yokohama Stadium 2nd floor concourse renewal
・ Nissan Global Headquarters Gallery Heritage Corridor
・CANON EXPO TOKYO 2010
・Canon Marketing Japan Shinagawa Headquarters Showrooms
・40th TOKYO MOTOR SHOW TOYOTA Booth
In 1999, Award on the HONDA FAN FUN LAB.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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