Site Search
- TOP
- Project Details
- List of achievements
- Yamaya Factory Terrace
Yamaya Factory Terrace
Providing the experience of enjoying mentaiko as a base for cultivating fans
- Business Spaces
-
A welcome wall that serves as an introduction to the factory tour, introducing the company's approach to promoting Kyushu's food culture, its efforts, and related products.
-
A flip-through quiz to learn the basics of spicy cod roe. Graphics that are easy for children to understand
-
An interactive photo spot where your face will be transformed into spicy cod roe.
-
With the scenery of Sasaguri-machi as a backdrop, the shop Spatial Production a bustling atmosphere like a market. In the back, there is a restaurant that can be used by groups.
-
Visitors can see the factory through the glass and learn about the processes and latest equipment through easy-to-understand Video content.
-
A kitchen studio where you can experience pickling mentaiko. The chic design makes the spicy mentaiko stand out.
-
A mentaiko-shaped mirror is casually installed in the powder corner of the women's restroom
-
An exterior staircase leading to the entrance. On the right side, the view of Sasaguri Town spreads out. At the end of the stairs, a mentaiko-shaped photo spot is planned.
Photo: Toshihisa Ishii (TOSHIHISA ISHII) Video: Cosmo Space Co., Ltd.
About the Project
| Overview | The new base of Yamaya Communications, which promotes Kyushu's exciting food culture with a focus on communication creation. The facility combines a new factory that consolidates four old factories, an open head office that promotes active interaction, a factory tour area to welcome customers, a restaurant, and a market. The area where customers can enjoy "learning," "eating," and "shopping" can also be used by employees to eat freely and for company events. It is a new experiential communication facility where diverse people come and go, and where co-creation and growth continue to be born. |
|---|---|
| Issues/Themes | To create a place that embodies a sense of familiarity and excitement through tours, food and drink, and merchandise sales, and that will turn people into Yamaya fans. To communicate Yamaya's vision of "revitalizing Kyushu through food and promoting it both domestically and internationally" in an easy-to-understand way to both children and adults. |
| Space Solution/Realization | We implemented a consistent system that covered everything from planning, Design, Layout, Production, Construction, system and content production to operational support for the factory tour area, restaurant and overall market, to bring the concept to life. The space is designed to be exciting and comfortable, with a pale mentaiko color and natural wood texture. The exhibition explanations, Digital Contents and Video are all created with original illustrations. Embodying fun and familiarity, we have incorporated various ideas throughout the exhibition to make both children and adults want to explore. |
| Design for Environment | 3R design: Some of the exhibition panels are made using wood from Sasaguri Town. Universal design: Fixtures and terminals are installed at a height that takes into consideration wheelchair users and children. Graphics, signs, and Video (some) are written in Japanese and English, and a multilingual translation system is in place. Safety design: Consideration has been given to safety aspects such as preventing fixtures and furniture from falling over and rounding the table tops. |
Basic Information
| Client | Yamaya Communications,Inc. |
|---|---|
| Services Provided | Research & Analysis, Facility Concept Planning, Display Planning, Design, Layout, Production, Construction, Video Production |
| Our Team | Concept planning and Display Planning: Ako Tatematsu Total Direcion: Ako Tatematsu Design Direction: Kei Ando Design, Layout: Kei Ando, Hisanori Kitamura, Yuri Nagase Digital Contents: Wataru Kamoto, Asami Marushita Production, Construction: Shusaku Kanaoka Project Management: Kenji Nagano, Katsuhiko Shimada |
| Location | Fukuoka Prefecture |
| Open | September 2023 |
| Website | https://www.yamaya.com/factoryterrace/ |
| Tag |
Concept planning, Display Planning, Total Direcion
Ako Tatematsu
In commercial development, he was responsible for everything from research, planning, MD, construction planning, and business planning.He then used his knowledge to expand his field of work to include corporate exhibition planning and planning in new fields, from entertainment to factory tour facilities and corporate PR facilities.
He strives to plan ways to materialize the ideas of creators and users and connect them to business, and to create things that allow people to connect and experience joy both during the creation process and in the completed space.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Affiliated companies and solutions
Related Achievements
Yamaya Communications Head Office
Activate communication and promote employee performance improvement
- Business Spaces
Nikon Museum
A museum where you can experience Nikon's products and technologies that symbolize "tradition and innovation" and the thoughts that went into them along with their stories.
- Business Spaces
Suntory Hakushu Distillery
Experience the Hakushu forest and the history of Suntory whisky making with all your senses
- Business Spaces
Wing-AI Lab〈-Shiho-Office〉〈Akihabara Office〉
An active workspace that naturally fosters communication
- Business Spaces
TOKYO ADVANCE GATEWAY
Showrooms that showcases Rengo's constantly evolving technological capabilities and solutions from multiple angles
- Business Spaces
LOGI'Q Minamiibaraki Showrooms "TO CUBE"
Communicating efforts to address social issues and embodying the future of the logistics industry
- Business Spaces
X TECH MUSEUM
Creating a memorable space for children where they can experience the joy of manufacturing through actual products and hands-on exhibits
- Business Spaces
MonotaRO Head Office
Inducing serendipity by focusing on the value of real-life experiences
- Business Spaces
Design Direction, Design, Layout
Kei Ando
The projects he is involved in are of various genres and scales, from large-scale entertainment facilities to restaurants. Based in Western Japan, he is working on creating spaces that promote the charm and culture of the region. He puts the issues faced by business owners and sites from the perspective of users and proposes solutions with simple designs and ideas.
Main Achievements