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- Takanawa Gateway Station Special Venue Hall A
Takanawa Gateway Fest
A DAY ~A Little Future Connected World~
Takanawa Gateway Station Special Venue Hall A
Takanawa Gateway Fest
A DAY ~A Little Future Connected World~
An event pavilion that creates excitement for the new town and a sense of expectation for the future
- Event Spaces
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JRE WORLD: Experience a virtual version of the "town of the future" envisioned by JR East
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Pavilion Entrance: Guests pass through a touchless gate and board the Time Train.
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Theater: Video are displayed as the scenery seen from the window of the time train. Departing from the present to "a little bit of the future"
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Guidance map: Guide to JRE WORLD, the town of "a little bit of the future"
Photo: Taichi Misonoo
About the Project
| Overview | As part of JR East's Shinagawa development project, this is Event Spaces that will be set up in a special venue in front of the station to coincide with the opening of Takanawa Gateway Station, the first new Yamanote Line station in 46 years. Under the theme of "A DAY," JR East's hopes for the new town and future technologies envisioned by the company, with "touchless" as the keyword, will be displayed in the ticket gate, train, and town zones. This pavilion will allow visitors to experience the possibilities of a future where new authentication technology will be used to connect people in a convenient, comfortable, and seamless way. |
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| Issues/Themes | As an event that clearly presents JR East's challenge to create a new city, we will create an experience story that will create excitement among visiting guests and express it through space, exhibits, Spatial Production, and new authentication technology. |
| Space Solution/Realization | We exchanged detailed opinions about each and every scene of the experience with the organizers and the company representatives who were providing technical cooperation on new authentication technology, and co-created the experience story for the pavilion. In expressing the sense of expectation for a new town centered on "people," the project members utilized their diverse knowledge and experience to not only design the exhibition, but also to handle operational tasks, including the costumes of the attendants. From the pavilion's Logo Design to the colors, shapes, and sounds that adorn the space, and even the words the attendants speak, we were able to realize "a world connected to the future" by expressing a consistent worldview. |
| Design for Environment | Universal design: Fixtures and terminals are placed at a height that takes into consideration wheelchair users and children. Video, graphics, and signs are written in Japanese and English. |
Basic Information
| Client | East Japan Railway Company |
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| Services Provided | Total Produce: JR East Japan Planning Co., Ltd. Display Planning, Design, Layout, production, Production, Construction, Operation: Tanseisha Co., Ltd. |
| Our Team | Design Direction: Mayuko Sakata Planning: Ako Tatematsu, Masato Watanabe, Eiichiro Suzuki Project Management: Hayato Sano Production, Construction: Eiichi Yokomori Technical Direction: Isamu Kobayashi |
| Location | Tokyo, Japan |
| Open | July, 2020 |
| Website | https://www.jreast.co.jp/ |
| Tag |
Design Direction
Mayuko Sakata
He has worked on many designs and Spatial Production for expositions, corporate museums, factory tour facilities, etc. He sees space as a medium, visualizes the message he wants to convey, and works daily with the aim of designing experiences that can only be had there.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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