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Container Culture Museum

A place to disseminate the culture of B2B companies that contribute to society through "packaging" technology

  • Business Spaces
  • Panoramic view of the museum. The base color is white so as not to spoil the atmosphere of the office lobby, but accent colors are used to add color.

    Panoramic view of the museum. The base color is white so as not to spoil the atmosphere of the office lobby, but accent colors are used to add color.

  • The giant container design embodies the facility's concept of "opening." Here, the latest containers are introduced in an experiential exhibit.

    The giant container design embodies the facility's concept of "opening." Here, the latest containers are introduced in an experiential exhibit.

  • (Top) The facility logo and an experience table shaped like it. (Bottom) An acrylic container-shaped display as a sign facing the lobby.

    (Top) The facility logo and an experience table shaped like it. (Bottom) An acrylic container-shaped display as a sign facing the lobby.

  • There are many explanations that are easy for children to understand and enjoy, including interactive games and graphics using hand-drawn illustrations.

    There are many explanations that are easy for children to understand and enjoy, including interactive games and graphics using hand-drawn illustrations.

  • Container Culture Museum
  • The giant container design embodies the facility's concept of "opening." Here, the latest containers are introduced in an experiential exhibit.
  • (Top) The facility logo and an experience table shaped like it. (Bottom) An acrylic container-shaped display as a sign facing the lobby.
  • There are many explanations that are easy for children to understand and enjoy, including interactive games and graphics using hand-drawn illustrations.

Photography: Nacása & Partners Inc., Kojiro Murakami, and others

About the Project

Overview This museum, newly established on the first floor of the new Toyo Seikan Group headquarters building, promotes the culture of container packaging. It introduces the history, technology, and ingenuity of container packaging from ancient times to the latest. Since its founding in 1917, Toyo Seikan has been a company that has contributed to society through its "packaging" technology. This facility is both a museum and Showrooms, and also aims to be a place that creates new communication between companies and citizens.
Issues/Themes The goal is for a B2B company to communicate in an easy-to-understand manner to the general public about its container culture, which is its business, and to create a facility that can be enjoyed by everyone, including children.
Space Solution/Realization Based on the facility concept of "opening up" container packaging, we proposed a space design and logo that embodies this concept. We aimed to create visual communication that would leave all visitors with the memory and experience of "visiting a container museum." We aimed to create a facility that anyone could enjoy by making the exhibit items and explanations easy to understand for children and enjoyable to touch.

Basic Information

Client Toyo Seikan Co., Ltd.
Services Provided Facility Concept Planning, Display Planning, Design, Layout, production, Production, Construction, Operation Planning, logo planning
Our Team Project Management: Kota Nakamura
Direction: Tsuneo Hong
Planning: Hiromi Ishida
Design, Layout: Mayuko Sakata, Shinji Yoshida
Production, Construction: Yasuo Kawaminami, Keisuke Miyake
Awards Selected for the "Space Design Award 2012"
Selected for the 46th SDA Award
Location Tokyo, Japan
Open April, 2012
Website http://package-museum.jp/
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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