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- JAPAN MOBILITY SHOW ISUZU GROUP
JAPAN MOBILITY SHOW ISUZU GROUP
Isuzu Group envisions a new future for transportation
- Event Spaces
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EXPERIENCE01: "Future Tunnel" - An introductory tunnel that creates a sense of excitement with overwhelming Video Production
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EXPERIENCE02: "Future Cube" - An interactive Video Production in which the distributed vehicle card becomes the key to eliciting an image of a future vehicle
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EXPERIENCE03: "CN Solution" Exhibition - Carbon neutral technology that can be experienced through projection mapping
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EXPERIENCE04: "UD Active Steering Simulator" - An experience simulator that allows you to operate the steering wheel of a real truck. The existing cut body has been improved and renewed into Video experience content.
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Battery-swap EV truck "EVisionCycleConcept" on display (ISUZU AREA) - A concept exhibit showing the potential of battery stations to improve the efficiency of EVs. Stylish and futuristic design
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Isuzu Motors' fuel cell vehicle "GIGA FUEL CELL" and the world's first fully flat electric bus "ERGA EV" on display (ISUZU AREA) - Aiming for a dynamic exhibition, the "ERGA EV" allows visitors to experience riding in it.
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ELF Series (ISUZU AREA) - The cargo wrapping and the display on the loading platform have a common theme. The background graphics Spatial Production a spatial concept that expresses high environmental awareness.
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UD TRUCKS AREA - In line with the booth concept, a sense of unity was created with the transport gondola design at the top and LED Video Production. The movement of light Spatial Production a fun atmosphere.
Photo: Taichi Misonoo
About the Project
| Overview | This is the first joint exhibition booth between Isuzu Motors and UD Trucks. In line with the booth theme "INNOVATION FOR YOU - Accelerate the future of transportation," we created an image scene that captures the individuality of each company in the Isuzu Group, and introduced the new future that the Isuzu Group envisions with a booth design that allows for lively experiences and experiences. |
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| Issues/Themes | The booth will appeal to a wide range of visitors, from children to adults in addition to professional users, by clearly explaining environmental technologies, especially carbon neutrality, electric vehicles, battery mounting technologies, and other advanced technologies. Furthermore, the booth will be designed to bring out the individuality of both companies and to create a sense of unity within the Isuzu Group. |
| Space Solution/Realization | We aimed to entertain visitors with intuitive and easy-to-understand experiences by incorporating a variety of experiential content. The entrance area was designed to create a tunnel-like Spatial Production to build up a sense of anticipation, leaving a strong impression of the booth's image. In Video cube in front of the tunnel, Video Production allowed visitors to experience actions using cards distributed to them, conveying the Isuzu Group's message for the future to visitors. The areas for both companies were designed to convey the individuality of each company, and the two zone concepts were combined to create a unified booth design: the Isuzu area's "ViewPoint concept," which was mindful of environmental technology, and the UD Trucks area's "WareHouse concept," which evoked the image of future logistics. |
| Design for Environment | [Eco-friendly and energy-saving] - Healthy design: The adhesive used for graphic printing is a product that does not contain harmful substances. - 3R design: We strived for the 3Rs by adopting large leaf trusses that can also be used as structural materials. -Energy-saving design: All Spatial Production lighting and Video equipment uses LEDs to reduce power consumption. [Universal Design] - Universal design: There are no steps inside the booth. The entire floor is low, just 38mm around, and the slope is 1/12. -Safety design: Consideration has been given to the treatment of corners on fixtures, counters, and stairs for the truck ride experience, as well as anti-slip measures on steps. |
Basic Information
| Client | Isuzu Motors Limited, UD Trucks Corporation |
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| Services Provided | Design, construction and operation contractor: JR East Japan Planning Co., Ltd. Research & Analysis, Facility Concept Planning, Display Planning, Design, Layout, Production, Construction, Video Production, Graphic Design: TANSEISHA Co., Ltd. |
| Our Team | Overall Direction, planning and design: Atsuo Koiwai Video Direction: Shinya Nayuki Production, Construction: Mao Murakami, Kirara Nakamura, Kaito Shimizu |
| Location | Tokyo, Japan |
| Open | October 2023 |
| Website | https://www.japan-mobility-show.com/ |
| Tag |
Overall Direction, planning and design
Atsuo Koiwai
He is in charge of spatial design, mainly in the areas of corporate promotions and sports entertainment facilities. In the corporate field, he has worked on flagship Showrooms and large-scale exhibitions, and in the sports field, he has worked on the renovation of baseball stadiums. He is particularly skilled at creating devices to attract customers to large-scale facilities.
Main Achievements
・ Yokohama Stadium 2nd floor concourse renewal
・ Nissan Global Headquarters Gallery Heritage Corridor
・CANON EXPO TOKYO 2010
・Canon Marketing Japan Shinagawa Headquarters Showrooms
・40th TOKYO MOTOR SHOW TOYOTA Booth
In 1999, Award on the HONDA FAN FUN LAB.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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