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Glicopia CHIBA

A highly entertaining factory tour facility where you can "see, learn and enjoy"

  • Business Spaces
  • The entrance is greeted by the Glico symbol, the "Goal In Mark." It is also a popular photo spot.

    The entrance is greeted by the Glico symbol, the "Goal In Mark." It is also a popular photo spot.

  • The door in the belly of the "Goal In Mark" leads to the theater room, where you can watch Video on a large screen.

    The door in the belly of the "Goal In Mark" leads to the theater room, where you can watch Video on a large screen.

  • They use an air shower to remove dust and dirt from their bodies before heading out for the tour. Graphics help visualize the condition of Papico.

    They use an air shower to remove dust and dirt from their bodies before heading out for the tour. Graphics help visualize the condition of Papico.

  • You can operate the camera and watch the Papico being made in real time on the monitor.

    You can operate the camera and watch the Papico being made in real time on the monitor.

  • At the end of the tour, we sampled Papico. We sat on Papico-shaped chairs and savored the deliciousness.

    At the end of the tour, we sampled Papico. We sat on Papico-shaped chairs and savored the deliciousness.

  • Glicopia CHIBA
  • The door in the belly of the "Goal In Mark" leads to the theater room, where you can watch Video on a large screen.
  • They use an air shower to remove dust and dirt from their bodies before heading out for the tour. Graphics help visualize the condition of Papico.
  • You can operate the camera and watch the Papico being made in real time on the monitor.
  • At the end of the tour, we sampled Papico. We sat on Papico-shaped chairs and savored the deliciousness.

Photo: Nacása & Partners Inc.

About the Project

Overview This is a new factory tour facility built inside the ice cream factory. You can see the manufacturing process as if you were actually inside the factory, and the facility allows you to learn about ice cream and Glico while having fun through hands-on corners that incorporate Video theater and entertainment elements. The clean white-based space allows you to take your time to tour the facility.
Issues/Themes The goal is to create a space that will get visitors hooked on Glico ice cream and increase the number of fans of Glico products.
Space Solution/Realization There were many entertaining, hands-on gimmicks placed throughout the facility, such as an air shower blowing onto the body to remove dust and dirt, or experiencing the freezing cold inside a freezer. In addition, to give visitors an easy-to-understand look at the manufacturing process, there was also a corner where visitors could use a zoom camera to get a close-up look at the Papico filling process. Through these experiences, we created a space that fosters a bond between visitors and Glico products.

Basic Information

Client Ezaki Glico Co., Ltd.
Services Provided Display Planning, Design, Layout, Production, Construction
Our Team Direction: Masaki Ikeda
Display Planning: Hanako Higashinakagawa
Design, Layout: Tomoko Matsuda
Location Chiba Prefecture
Open July 2017
Website https://www.glico.com/jp/enjoy/experience/glicopia/chiba/
Tag
Masaki Ikeda

Direction / Principal Creative Director

Masaki Ikeda

In order to express a company's brand and identity in space, we always have the desire to explore "what is the essence" from a business perspective, and we approach our work with a sense of enjoyment, striving to exceed the expectations of business owners. We utilize the knowledge and experience we have cultivated in creating spaces to provide the best solutions for each business owner.

Main Achievements

Olympus Museum, Canon Gallery, Glicopia CHIBA, Toshiba Science Museum, ZOZOCOLLE 2012A/W, Sunshine City Fountain Square, etc.

Articles

"Creating facilities that promote the appeal of companies" (2019/11)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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