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A highly entertaining factory tour facility where you can "see, learn and enjoy"
Photo: Nacása & Partners Inc.
Overview | This is a new factory tour facility built inside the ice cream factory. You can see the manufacturing process as if you were actually inside the factory, and the facility allows you to learn about ice cream and Glico while having fun through hands-on corners that incorporate Video theater and entertainment elements. The clean white-based space allows you to take your time to tour the facility. |
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Issues/Themes | The goal is to create a space that will get visitors hooked on Glico ice cream and increase the number of fans of Glico products. |
Space Solution/Realization | There were many entertaining, hands-on gimmicks placed throughout the facility, such as an air shower blowing onto the body to remove dust and dirt, or experiencing the freezing cold inside a freezer. In addition, to give visitors an easy-to-understand look at the manufacturing process, there was also a corner where visitors could use a zoom camera to get a close-up look at the Papico filling process. Through these experiences, we created a space that fosters a bond between visitors and Glico products. |
Client | Ezaki Glico Co., Ltd. |
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Services Provided | Display Planning, Design, Layout, Production, Construction |
Our Team | Direction: Masaki Ikeda Display Planning: Hanako Higashinakagawa Design, Layout: Tomoko Matsuda |
Location | Chiba Prefecture |
Open | July 2017 |
Website | https://www.glico.com/jp/enjoy/experience/glicopia/chiba/ |
Tag |
Direction / Principal Creative Director
Masaki Ikeda
In order to express a company's brand and identity in space, we always have the desire to explore "what is the essence" from a business perspective, and we approach our work with a sense of enjoyment, striving to exceed the expectations of business owners. We utilize the knowledge and experience we have cultivated in creating spaces to provide the best solutions for each business owner.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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