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- X TECH MUSEUM
X TECH MUSEUM
Creating a memorable space for children where they can experience the joy of manufacturing through actual products and hands-on exhibits
- Business Spaces
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An interactive exhibit where you can learn about the "principles of nature" that are relevant to MinebeaMitsumi's manufacturing
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The symbolic entrance gate dynamically expresses the initial letter "M" of MinebeaMitsumi, Spatial Production a sense of anticipation.
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Prologue Video: Cross Ship Theater explores MinebeaMitsumi's parts and overseas factories through immersive Video
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MinebeaMitsumi's core businesses: Exhibition zone introducing MinebeaMitsumi's eight core businesses and sub-core businesses
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MinebeaMitsumi, the company that moves the world: An exhibition zone showcasing "products incorporating MinebeaMitsumi parts" that are used in our everyday lives
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MinebeaMitsumi: Moving the Future: An exhibition zone introducing MinebeaMitsumi's "Initiatives for the Future"
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Cross Corridor: A zone that explains and displays the origins and history of MinebeaMitsumi's eight core businesses
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Cross Tech Lab: A laboratory where you can see the latest manufacturing sites from the observation corridor.
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MinebeaMitsumi's core businesses are personified. At the end of the exhibit, visitors join in and express their own dreams.
Photography: RINO KOJIMA (This is the Lights.)
About the Project
| Overview | An experiential museum for MinebeaMitsumi, a comprehensive precision parts manufacturer. Based on the theme of "Utilizing MinebeaMitsumi's characteristics to support global manufacturing," Produce everything from a lab where visitors can see the manufacturing site, to communication tools such as a website and pamphlets, to the visual identity of the entire building. We have created a facility where visitors can learn in an easy-to-understand way while interacting with actual products and experience-based exhibits, and where they can develop an interest, curiosity and awareness in manufacturing. |
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| Issues/Themes | To introduce MinebeaMitsumi products, which are rarely seen in everyday life, and the technology that supports them in an easy-to-understand manner. In particular, to arouse children's interest in manufacturing, and to encourage as many future engineers and manufacturers as possible to develop. |
| Space Solution/Realization | MinebeaMitsumi's core business was made into a character called "X RANGER (Cross Ranger)". By having X RANGER act as a navigator and guide the visitors through the museum, we were able to express an impactful corporate identity and promote children's understanding of the exhibits. At the end of the exhibit, visitors were able to join the X RANGER and express their dreams. Through this series of events, we were able to create a memorable space for children. |
| Design for Environment | Universal design: We strived to design graphics at a height that is easily visible to wheelchair users and children, and experience devices that are easy to operate. Safety design: We paid careful attention to the details of the display fixtures, which are expected to be used in a variety of ways, and used large curved surfaces. Safety was given top priority in the design, including eliminating protruding parts at the feet. |
Basic Information
| Client | MinebeaMitsumi Inc. |
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| Services Provided | Facility Concept Planning, Display Planning, Design, Layout, Production, Construction, Video Production, Operation Consulting, Website Creation, Booklet Production |
| Our Team | Overall Direction, Design, Layout: Masaki Ikeda Content Direction: Ryotaro Ishibashi, Nanho Sakao Planning: Jun Yamada, Momoko Furuguchi Production, Construction: Kazuma Yamada, Atsushi Yasuda, Takashi Seki, Shunichi Takeuchi, Tansei TDC Project Management: Isao Hirata, Takuya Shoji |
| Location | Tokyo, Japan |
| Open | September 2023 |
| Website | https://www.minebeamitsumi.com/xtechmuseum/ |
| Tag |
Overall Direction, Design, Layout
Masaki Ikeda
In order to express a company's brand and identity in space, we always have the desire to explore "what is the essence" from a business perspective, and we approach our work with a sense of enjoyment, striving to exceed the expectations of business owners. We utilize the knowledge and experience we have cultivated in creating spaces to provide the best solutions for each business owner.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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