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Mitsubishi Chemical Group Showrooms
"KAITEKI SQUARE"

Have fun learning about the importance of working towards achieving the SDGs through large, interactive Video

  • Business Spaces

  • An interactive theater that can accommodate up to 30 people at once. The round screen is 16m wide and 2.7m high, providing an immersive experience.
    *The company names in the video are from the time the facility opened.

  • The theater can also be used to hold seminars, making it ideal for communicating with internal and external stakeholders.<br>*The company names in the photos are from the time the facility opened.

    The theater can also be used to hold seminars, making it ideal for communicating with internal and external stakeholders.
    *The company names in the photos are from when the facility opened.

  • After viewing the exhibition area, head to "KAITEKI THEATER" to experience a vision of the future

    After viewing the exhibition area, head to "KAITEKI THEATER" to experience a vision of the future

  • KAITEKI SQUARE opened in 2012 within the head office building as a facility for thinking about KAITEKI together with customers.

    KAITEKI SQUARE opened in 2012 within the head office building as a facility for thinking about KAITEKI together with customers.

  • The exhibition area showcases products being developed to realize KAITEKI, as well as technologies currently being researched and developed.

    The exhibition area showcases products being developed to realize KAITEKI, as well as technologies currently being researched and developed.

  • Mitsubishi Chemical Group Showrooms<br>"KAITEKI SQUARE"
  • The theater can also be used to hold seminars, making it ideal for communicating with internal and external stakeholders.<br>*The company names in the photos are from the time the facility opened.
  • After viewing the exhibition area, head to "KAITEKI THEATER" to experience a vision of the future
  • KAITEKI SQUARE opened in 2012 within the head office building as a facility for thinking about KAITEKI together with customers.
  • The exhibition area showcases products being developed to realize KAITEKI, as well as technologies currently being researched and developed.

Photo: Taichi Misonoo

About the Project

Overview Showrooms introduces the Mitsubishi Chemical Group's (MCG Group) characteristics and vision of "Realizing KAITEKI." The target audience is domestic and international business partners who aim to co-create with the MCG Group. KAITEKI SQUARE consists of KAITEKI THEATER and an exhibition zone for MCG Group products and technologies. KAITEKI THEATER uses a large round screen, allowing visitors to enjoy Video depicting the world of the future.
*To visit, you must make a reservation through an MCG Group employee.
Issues/Themes To communicate the MCG Group's technology, initiatives and vision to business partners both in Japan and overseas in an easy-to-understand manner, while also creating a space where they can learn in an enjoyable way.
Space Solution/Realization We created original Video content to convey the message that focusing on contributions to achieving the SDGs and understanding and acting on the SDGs will lead to "realizing KAITEKI," which is the vision of MCG's management philosophy. The video has a multi-ending structure in which visitors answer quizzes embedded in the story, and the ending changes depending on the results, making it a mechanism that makes visitors want to return again and again. Content is available in three languages: Japanese, English, and Chinese, so that visitors from overseas can also enjoy it.
Design for Environment We used paint materials with fewer organic compounds to protect the health of our visitors. We aimed to save energy by using LEDs for all lighting fixtures and large projectors. Because this is a theater space, we took into consideration the prevention of danger in the dark and rounded the corners of the fixtures to ensure safety.

Basic Information

Client Mitsubishi Chemical Holdings Corporation
Services Provided Progress management, construction supervision: Diarix Co., Ltd.
Design, Layout, Production, Construction, Video Software Production: Tanseisha Co., Ltd.
Our Team Project Management: Hisashi Owatani, Takashi Ota
Produce: Toru Kawamura
Content Direction: Keiko Kishii
Design Direction: Atsuo Koiwai
Technical Direction: Atsushi Yasuda
Location Tokyo, Japan
Open April 2019
Website https://www.mitsubishichem-hd.co.jp/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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