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Kurasawa Forest

Enjoying the rich forest and spreading the circle of healthy living

  • Commercial Spaces
  • The Forest Ring is an indoor corridor with a diameter of 80m that surrounds the existing forest. Next to it are two storehouses that were relocated from the birthplace of Yomeishu.

    The Forest Ring is an indoor corridor with a diameter of 80m that surrounds the existing forest. Next to it are two storehouses that were relocated from the birthplace of Yomeishu.

  • The entrance gate flows gracefully through the forest

    The entrance gate flows gracefully through the forest

  • The Gelato Shop is located at the intersection between the Ichinokura shop and the Forest Ring indoor corridor. The Deck Terrace is a place to take a break between the existing storehouse and the newly constructed corridor.

    The Gelato Shop is located at the intersection between the Ichinokura shop and the Forest Ring indoor corridor. The Deck Terrace is a place to take a break between the existing storehouse and the newly constructed corridor.

  • An indoor corridor where you can walk in all weather conditions, just like strolling through a forest. You can find "Kurasuwa" products along the way.

    An indoor corridor where you can walk in all weather conditions, just like strolling through a forest. You can find "Kurasuwa" products along the way.

  • The "Meat Deli" offers a selection of authentic hams and sausages, each carefully prepared and made. You can also enjoy light meals on the terrace facing south.

    The "Meat Deli" offers a selection of authentic hams and sausages, each carefully prepared and made. You can also enjoy light meals on the terrace facing south.

  • Ichinokura, which was relocated in 2002 and used to be the Yomeishu Memorial Museum, has been renovated into the Kurasuwa Komagane store in the center of Kurasuwa Forest.

    Ichinokura, which was relocated in 2002 and used to be the Yomeishu Memorial Museum, has been renovated into the Kurasuwa Komagane store in the center of Kurasuwa Forest.

  • The audio guides used in art galleries and museums are used throughout the facility, including the forest. An original app provides audio guides on everything from the origins of the buildings to seasonal plants.

    The audio guides used in art galleries and museums are used throughout the facility, including the forest. An original app provides audio guides on everything from the origins of the buildings to seasonal plants.

  • "Forest Library": An octagonal wooden building reminiscent of a treehouse. All counter seats on the second floor open out to the forest. The first floor is a space where you can relax and read.

    "Forest Library": An octagonal wooden building reminiscent of a treehouse. All counter seats on the second floor open out to the forest. The first floor is a space where you can relax and read.

  • "Ninokura": This restaurant was relocated from Nakagawa Village, the birthplace of Yomeishu. It is a wooden storehouse restaurant with a large salad bar, pizza oven, and cheese workshop.

    "Ninokura": This restaurant was relocated from Nakagawa Village, the birthplace of Yomeishu. It is a wooden storehouse restaurant with a large salad bar, pizza oven, and cheese workshop.

  • Kurasawa Forest
  • The entrance gate flows gracefully through the forest
  • The Gelato Shop is located at the intersection between the Ichinokura shop and the Forest Ring indoor corridor. The Deck Terrace is a place to take a break between the existing storehouse and the newly constructed corridor.
  • An indoor corridor where you can walk in all weather conditions, just like strolling through a forest. You can find "Kurasuwa" products along the way.
  • The "Meat Deli" offers a selection of authentic hams and sausages, each carefully prepared and made. You can also enjoy light meals on the terrace facing south.
  • Ichinokura, which was relocated in 2002 and used to be the Yomeishu Memorial Museum, has been renovated into the Kurasuwa Komagane store in the center of Kurasuwa Forest.
  • The audio guides used in art galleries and museums are used throughout the facility, including the forest. An original app provides audio guides on everything from the origins of the buildings to seasonal plants.
  • "Forest Library": An octagonal wooden building reminiscent of a treehouse. All counter seats on the second floor open out to the forest. The first floor is a space where you can relax and read.
  • "Ninokura": This restaurant was relocated from Nakagawa Village, the birthplace of Yomeishu. It is a wooden storehouse restaurant with a large salad bar, pizza oven, and cheese workshop.

Photo: Nacása & Partners Inc.

About the Project

Overview This is an experiential complex for Yomeishu Seizo's lifestyle brand, Kurasuwa. It was built in the forests of Komagane, Nagano Prefecture, on the occasion of the company's 100th anniversary, with the desire to once again widely spread Kurasuwa's vision of a healthy lifestyle.
Within the forest, we have built a new "Center House" that serves as both an office and information center, an indoor corridor called "Forest Ring" that allows visitors to enjoy the four seasons of the existing forest on an indoor walk, and a "Forest Library." In addition, "Ichinokura," which had been used as a memorial hall, has been renovated into the Kurasuwa Komagane store, and "Ninokura" has been relocated from Nakagawa Village, where the company was founded, to serve as a restaurant.
While strolling through the Forest Ring, you can encounter a wide variety of shops at Kurasuwa, including a meat deli where you can enjoy specially selected hams and sausages on the spot, a cafe, a bakery, a sweets shop, and a market. The indoor corridor also connects to the existing forest walking path at two points, allowing you to go from indoors to outdoors on a walking path that goes around the deciduous trees.
We created the idea of "Kurasuwa" as a delicious, fun and healthy experience, placing importance on creating a facility environment where visitors can experience nature and the changing seasons with all five senses, as well as universal and safe design that can be enjoyed by all who visit.
Issues/Themes To grow the lifestyle shop "Kurasuwa", which was founded in Kami-Suwa in 2010, from a shop development business to a brand business.
The idea behind "Kurasuwa" and its background, which is difficult to express in a small, rational urban commercial environment, can be expressed and appealed to in a "space" that can be experienced over time.
Space Solution/Realization We held a workshop with employees from Yomeishu Manufacturing's Kurasuwa Division, who will be creating the next 100 years, to consider what Kurasuwa should aim for.
In order to convey the message of "Kurasuwa," we carefully designed the facility space to allow people to feel the richness and healing of nature amidst the vastness of nature, and to express the brand's worldview.
The appeal of the brand was promoted through "delicious experiences," "fun experiences," and "healthy experiences," such as discovering ingredients and delicious dishes made with the producers' attention to detail while strolling around feeling the sunlight filtering through the trees and the breeze, and a library where you can enjoy reading while feeling the warmth and scent of wood.
For shops and restaurants, we reviewed the business content and operations from a marketing perspective and proposed spaces that matched the verified results.
Design for Environment Healthy design: The existing forest has been preserved as much as possible to allow visitors to feel the changing of the seasons. The space is designed to allow visitors to enjoy the richness of the forest sustainably, with natural light available almost exclusively during the day.
3R design: We proposed a "banju" style display unit for storing and transporting products. This allows for expansion and contraction of product quantities and free layout, creating a space that can be used for a long time.
Energy-saving design: Aiming to create a facility environment similar to the natural environment of a forest, we have created a non-artificial lighting environment that makes full use of north-facing light distribution and a temperature environment similar to the outside air.We have also incorporated our own unique energy-saving design methods.
Universal design: The 80m diameter indoor corridor is connected by a gentle slope of 6m, allowing a variety of visitors to get closer to the natural beauty of the forest. The design encourages active participation, with wheelchairs available for rental so that wheelchair users can also enjoy the experience.
Safety design: Each replaceable menu board is fitted with a chain to prevent accidents from falling. The handrails are also strong enough to meet public facility standards.
Cultural property Preservation Planning: A wooden storehouse that had been used as a manufacturing factory was relocated from Nakagawa Village, the birthplace of Yomeishu, and was preserved and used as a restaurant within the facility.

Basic Information

Client YOMEISHU SEIZO CO., LTD.
Services Provided Consulting, Research & Analysis, Facility Concept Planning, Merchandising Planning, Design, Layout, Production, Construction, AR content production, facility guide app development, Project Management
Our Team Overall facility and Merchandising Planning: Masato Watanabe, Mayu Nakayama, Tomoki Moriyasu
Creative Art Direction: Uegauchi Taisuke
Design, Layout: Taisuke Uegauchi, Miwa Tachikawa, Michihisa Aida of TAAO
Production, Construction: Masahiko Tsutsumi, Mitsutoshi Nishino, Noriki Okumura
Audio guide app: Shinya Nayuki
Project Management: Kota Nakamura, Dai Hayashi
Location Nagano Prefecture
Open October 2024
Website https://www.clasuwa.jp/clasuwanomori/
Tag
Taisuke Kamigaichi

Creative Direction and design

Taisuke Kamigaichi

After joining the company in 1988, he began his career in store design for the food and beverage industry. After working on spatial Direction for fashion buildings and commercial complexes, as well as large-scale exhibition pavilions overseas, Direction the design of Tanseisha's new Shinagawa headquarters in 2015. In addition to spatial design for offices and hotels, he has continued to take on a wide range of challenges across fields, including designing the 2020-series Denentoshi Line trains.

Main Achievements

くらすわの森、和光本館『和光ウオッチ&ジュエリースクエア』、浅草ビューホテル、東急田園都市線 新型車両「2020系」、ファットウィッチベーカリー京都『受け取り処』、並木藪蕎麦 ほか

Articles

"Various forms of business that generate empathy" (April 2021)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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