We have concluded a business partnership with Prism to promote digital transformation in space.

Tanseisha has signed a memorandum of understanding for a business partnership with Prism Inc. (Head office: Sapporo, Hokkaido / Director: Nobuyuki Shintani, hereinafter referred to as Prism), a company that specializes in spatial Spatial Production using Video and digital technology.

Tanseisha, which creates a wide range of spaces including commercial, event and Cultural Spaces, has formed a new partnership with Prism, which has a wealth of experience in digital Spatial Production both domestically and internationally, to further enhance its ability to handle increasingly sophisticated and complex digital expression in "real places" and provide spaces that provide high-quality, evolved experiential value.
In addition, the two companies will promote the development of new digital services, such as contactless experience tools and experiential content that utilizes xR (*1) technology.

Through this business partnership, Tanseisha will accelerate digital Spatial Production (DX) (※2) in spatial creation and expand the services it provides by leveraging Prism's extensive knowledge of digital production and proposals for optimized equipment and systems that reflect the spatial design and expressive intent of the software production side.
Meanwhile, Prism will incorporate its own technology into the wide range of spaces handled by Tanseisha to improve the experiential value of the spaces, and will also aim to develop new services by collaborating between the two companies' bases.

News Release

"Tanseisha, a space creator, and Prism, a space digital Spatial Production, enter into a business partnership to promote digital transformation in space"
- In addition to enhancing expressiveness and providing an evolved experience value, we will also promote the development of new digital services -"

Tanseisha's initiatives for digital transformation in space creation

Click on the text to view more information about the initiative.

Comment from Atsuo Kanno, Director of Tanseisha's CMI (Cross Media Innovation) Center

Tanseisha has long been promoting the creation of spaces that combine the cyber and physical worlds, with the aim of becoming a trusted partner to customers in solving their problems and providing end users with spaces and experiences that are filled with joy.
We are confident that this business partnership with Prism, a company with rich creativity in digital expression and high technical capabilities, will bring great possibilities to Tanseisha's future spatial creations.
Tanseisha and Prism will take this opportunity to join forces and work hard together to hone their expressive capabilities and meet the expectations of society. Please look forward to future collaborations between our two companies.

Comment from Nobuyuki Shintani, Director of Prism

Prism is a company that is always challenging itself with "new initiatives that are not bound by conventions."
As with previous projects with Tanseisha, we have been involved in planning from the early stages in creating digital expressions with wide-ranging value in real space, and we feel that continuing to inspire and delight people will also lead to contributions to society, so we are taking on a new challenge through a business partnership.
As professionals in spatial creation, we will continue to hone our creativity, and by deepening the collaboration between the relocated Prism Tokyo branch and Tanseisha's Konan Lab Mark Three [Mk_3], we intend to pursue the infinite possibilities in spatial creation together and continue to ensure a high level of trust in spatial digital Spatial Production.

(*1) xR: A general term for Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR), etc.
(※2) DX: An abbreviation for digital transformation. The concept that "the penetration of IT will change people's lives in every aspect for the better."
(*3) Mixed reality: A technology that enables a device to grasp the shapes of the real world and overlay digital Video onto it.