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- Saitama New City Illumination "Hikari no TOY WORLD"
Saitama New City Illumination "Hikari no TOY WORLD"
A snow globe-like illumination with a fantastical town unfolding inside
- Event Spaces
With the theme of "Hikari's TOY WORLD", the Christmas illuminations have a lively image that looks like a toy box turned upside down. <br /> Inside the illuminated display, which mimics the snow globe of the main symbol, there is a fantastic city with snowfall, and when visitors press a switch, it rotates with music like a music box. The overscale snow globe makes visitors feel as if they have entered a toy country, creating a fun and lively display decoration.
Photo by Jun Mitomi
About the Project
| Overview | The theme of this Christmas illumination is "Hikari no TOY WORLD," creating a lively image as if a toy box had been turned upside down. Inside the illumination display modeled after the main symbol, a snowy, fantastical town unfolds, and when visitors press a switch, it rotates along with the music like a music box. The oversized snow globe makes visitors feel as if they have entered a toy land, creating a fun and lively exhibition decoration. |
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Basic Information
| Client | Katakura Industries Co., Ltd. |
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| Services Provided | Produce: Dentsu Inc., Dentsu Tech Inc. Design, Layout, Production, Construction: Tanseisha Co., Ltd. |
| Project Leads at Tanseisha | Design, Layout: Shinji Yoshida |
| Awards | 「ディスプレイデザイン賞2010」入選 |
| Location | Saitama, Japan |
| Opening Date | December 2009 |
| Website | http://www.cocoonweb.jp/ |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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