Saitama New City Illumination "Hikari no TOY WORLD"

A snow globe-like illumination with a fantastical town unfolding inside

  • Event Spaces

With the theme of "Hikari's TOY WORLD", the Christmas illuminations have a lively image that looks like a toy box turned upside down. <br /> Inside the illuminated display, which mimics the snow globe of the main symbol, there is a fantastic city with snowfall, and when visitors press a switch, it rotates with music like a music box. The overscale snow globe makes visitors feel as if they have entered a toy country, creating a fun and lively display decoration.

  • Saitama New City Illumination "Hikari no TOY WORLD"

Photo by Jun Mitomi

About the Project

Overview The theme of this Christmas illumination is "Hikari no TOY WORLD," creating a lively image as if a toy box had been turned upside down.
Inside the illumination display modeled after the main symbol, a snowy, fantastical town unfolds, and when visitors press a switch, it rotates along with the music like a music box. The oversized snow globe makes visitors feel as if they have entered a toy land, creating a fun and lively exhibition decoration.

Basic Information

Client Katakura Industries Co., Ltd.
Services Provided Produce: Dentsu Inc., Dentsu Tech Inc.
Design, Layout, Production, Construction: Tanseisha Co., Ltd.
Project Leads at Tanseisha Design, Layout: Shinji Yoshida
Awards 「ディスプレイデザイン賞2010」入選
Location Saitama, Japan
Opening Date December 2009
Website http://www.cocoonweb.jp/
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.