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Riverara Azabu

The first luxury imported car dealership that visualizes "commitment to cars"

  • Commercial Spaces
  • Exterior. The distinctive architectural space itself serves as a show window, symbolically highlighting the cars.

    Exterior. The distinctive architectural space itself serves as a show window, symbolically highlighting the cars.

  • A car lift that Spatial Production the presence of the car itself and becomes a symbolic icon.

    A car lift that Spatial Production the presence of the car itself and becomes a symbolic icon.

  • The second floor lounge. You can enjoy your time choosing your favorite books and art related to cars.

    The second floor lounge. You can enjoy your time choosing your favorite books and art related to cars.

  • The second floor lounge. Customers can view the cars from a different perspective, and the conversations between customers and store staff are more stimulating and emotionally charged.

    The second floor lounge. Customers can view the cars from a different perspective, and the conversations between customers and store staff are more stimulating and emotionally charged.

  • Riverara Azabu
  • A car lift that Spatial Production the presence of the car itself and becomes a symbolic icon.
  • The second floor lounge. You can enjoy your time choosing your favorite books and art related to cars.
  • The second floor lounge. Customers can view the cars from a different perspective, and the conversations between customers and store staff are more stimulating and emotionally charged.

Photo by YOSHITERU BABA

About the Project

Overview This is the first luxury imported car dealership, which will be a new channel for Gulliver International Co., Ltd. The concept is "the best encounter and interaction between customers and cars." Targeting the wealthy who have a deep passion for cars, the store mainly deals in Ferraris, Porsches, and Mercedes. The intention is for customers to savour the carefully selected products and for strong communication to take place between the customers, the cars, and the store staff.
Issues/Themes To create a rich store experience that visualizes "commitment to cars" and stimulates the target customer's interests and curiosity, thereby supporting customer acquisition and store business.
Space Solution/Realization A car lift has been installed in the atrium so that customers can see every detail of high-quality, high-performance cars. By showing the bottom of the cars, the aim is to give customers an "absolute sense of trust" in the products and the store, and to naturally turn them into "car experts." The business negotiation space on the second floor has been set up as a "place for car enthusiasts to gather and communicate." With the "extraordinary feeling" of viewing cars on the car lift as a backdrop, related books, models and wall art add a touch of excitement to car discussions.

Basic Information

Client Gulliver International Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, Production, Construction
Project Leads at Tanseisha Planning: Toyomichi Hata
Direction: Jun Manai
Design, Layout: Junpei Fujitani
Production, Construction: Hiroaki Matsushita
Location Tokyo, Japan
Opening Date February 2013
Website http://221616.com/liberala
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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