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The first luxury imported car dealership that visualizes "commitment to cars"
Photo by YOSHITERU BABA
Overview | This is the first luxury imported car dealership, which will be a new channel for Gulliver International Co., Ltd. The concept is "the best encounter and interaction between customers and cars." Targeting the wealthy who have a deep passion for cars, the store mainly deals in Ferraris, Porsches, and Mercedes. The intention is for customers to savour the carefully selected products and for strong communication to take place between the customers, the cars, and the store staff. |
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Issues/Themes | To create a rich store experience that visualizes "commitment to cars" and stimulates the target customer's interests and curiosity, thereby supporting customer acquisition and store business. |
Space Solution/Realization | A car lift has been installed in the atrium so that customers can see every detail of high-quality, high-performance cars. By showing the bottom of the cars, the aim is to give customers an "absolute sense of trust" in the products and the store, and to naturally turn them into "car experts." The business negotiation space on the second floor has been set up as a "place for car enthusiasts to gather and communicate." With the "extraordinary feeling" of viewing cars on the car lift as a backdrop, related books, models and wall art add a touch of excitement to car discussions. |
Client | Gulliver International Co., Ltd. |
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Services Provided | Facility Concept Planning, Design, Layout, Production, Construction |
Our Team | Planning: Toyomichi Hata Direction: Jun Manai Design, Layout: Junpei Fujitani Production, Construction: Hiroaki Matsushita |
Location | Tokyo, Japan |
Open | February 2013 |
Website | http://221616.com/liberala |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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