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HOW’Z-HUNGRY CREATORS

A café restaurant that aims to foster a creative community while enjoying delicious food.

  • Commercial Spaces
  • A huge refrigerator greets the facade

    A huge refrigerator greets the facade

  • The seating area is designed to resemble an atelier, where creators can talk to each other in a relaxed atmosphere.

    The seating area is designed to resemble an atelier, where creators can talk to each other in a relaxed atmosphere.

  • Casual seating with materials inspired by the zelkova trees lining Omotesando

    Casual seating with materials inspired by the zelkova trees lining Omotesando

  • The seating area is designed to resemble an atelier where creators can talk to each other in a relaxed atmosphere (another angle)

    The seating area is designed to resemble an atelier where creators can talk to each other in a relaxed atmosphere (another angle)

  • Front facade (with refrigerator closed)

    Front facade (with refrigerator closed)

  • HOW'Z logo on refrigerator object

    HOW'Z logo on refrigerator object

  • Display the packaging design on the wall

    Display the packaging design on the wall

  • Hooks are provided on the wall for various displays.

    Hooks are provided on the wall for various displays.

  • HOW’Z-HUNGRY CREATORS
  • The seating area is designed to resemble an atelier, where creators can talk to each other in a relaxed atmosphere.
  • Casual seating with materials inspired by the zelkova trees lining Omotesando
  • The seating area is designed to resemble an atelier where creators can talk to each other in a relaxed atmosphere (another angle)
  • Front facade (with refrigerator closed)
  • HOW'Z logo on refrigerator object
  • Display the packaging design on the wall
  • Hooks are provided on the wall for various displays.

Photography: RINO KOJIMA (This is the Lights.)

About the Project

Overview This cafe restaurant, which was opened by Shunkado under the theme of "CREATE by LOCAL," offers dishes made with ingredients from all over Japan. Based on the concept of "How was your day?" by Tetsuya Chihara, producer of Lemon Life Co., Ltd. (Harakado 3rd floor producer), the restaurant was opened with the theme of being a place where you can casually chat over a meal.
Issues/Themes The concept of the third floor of Tokyu Plaza Harajuku's "Harakado" is "CREATIVE CLUB." As a place to foster a creative community, it is designed to be as simple as possible, and to allow creators' items to gradually increase. Within that, we have created a space that feels unique to Shunkado.
Space Solution/Realization While leaving room for various creators to exhibit their works, we incorporated many Spatial Production that will make you want to take photos, such as the giant refrigerator fixtures, the imitation wood in the store that is based on the zelkova trees lining Omotesando, and the paint on the lower part of the counter. We created a space that gives off a Harajuku-like pop feel and allows customers to enjoy their time.

Basic Information

Client Shunkado Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, Production, Construction
Our Team Total Direcion and planning: Satoshi Maie
Design Direction: Keisuke Yamamoto
Design, Layout: Hirohiro Suzuki
Production, Construction: Mao Murakami
Project Management: Ryo Takagi
Location Tokyo, Japan
Open November 2024
Website https://www.shunkado.co.jp/howz/
Tag
Satoshi Maie

Total Direcion and planning

Satoshi Maie

He mainly works on planning and Direction exhibition spaces, from cultural facilities to corporate Showrooms and exposition pavilions. In recent years, he has also Produce PR facilities for leading regional companies across the country, as well as new in-house business Produce. With his experience and track record, he strives to be the best partner for his clients.

Main Achievements

Nagakute Japan Pavilion at the 2005 World Exposition (Aichi Expo), Yomeishu Manufacturing Kurasuwa Project, Shunkado Nicoe Project Produce, KIRISHIMA WALK FACTORY, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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