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Wangfujing Xiyue Shopping Center

Redesigning the Beijing identity, targeting discerning young people

  • Commercial Spaces
  • View of the open atrium from the 2nd floor corridor. The delicate design encourages people to move around the facility, with a combination of gentle curves and a flowing water motif that conveys a calming impression with an open atrium.

    View of the open atrium from the 2nd floor corridor. The delicate design encourages people to move around the facility, with a combination of gentle curves and a flowing water motif that conveys a calming impression with an open atrium.

  • The open atrium space seen from the 1st floor entrance. The overlapping flowing water motif naturally leads people towards the back.

    The open atrium space seen from the 1st floor entrance. The overlapping flowing water motif naturally leads people towards the back.

  • View of the dining areas on the 6th and 7th floors from the 1st floor. The space is decorated with different auspicious patterns.

    View of the dining areas on the 6th and 7th floors from the 1st floor. The space is decorated with different auspicious patterns.

  • The environmental corridor on the 4th floor. Its unique design, suited to the shopping scenes of trend-conscious young people, draws people in various directions.

    The environmental corridor on the 4th floor. Its unique design, suited to the shopping scenes of trend-conscious young people, draws people in various directions.

  • The dining areas on the 6th and 7th floors. Overlapping new auspicious patterns along with light features are laid out across the entire atrium of the dining floors, creating a sense of unity between the two floors

    The dining areas on the 6th and 7th floors. Overlapping new auspicious patterns along with light features are laid out across the entire atrium of the dining floors, creating a sense of unity between the two floors

  • 2nd floor sales floor. The ceiling design and floor pattern encourage the flow of people to the back

    2nd floor sales floor. The ceiling design and floor pattern encourage the flow of people to the back

  • The shared zone on the 4th floor sales floor is wrapped in auspicious patterns that are full of originality and encourage customers to stay.

    The shared zone on the 4th floor sales floor is wrapped in auspicious patterns that are full of originality and encourage customers to stay.

  • The elevator hall on the 5th floor features the key colors of the floor and is designed to appeal to trend-conscious young people.

    The elevator hall on the 5th floor features the key colors of the floor and is designed to appeal to trend-conscious young people.

  • The exterior of the building at night. A vertical LED display on the building blends in with the façade's form and the cityscape.

    The exterior of the building at night. A vertical LED display on the building blends in with the façade's form and the cityscape.

  • Wangfujing Xiyue Shopping Center
  • The open atrium space seen from the 1st floor entrance. The overlapping flowing water motif naturally leads people towards the back.
  • View of the dining areas on the 6th and 7th floors from the 1st floor. The space is decorated with different auspicious patterns.
  • The environmental corridor on the 4th floor. Its unique design, suited to the shopping scenes of trend-conscious young people, draws people in various directions.
  • The dining areas on the 6th and 7th floors. Overlapping new auspicious patterns along with light features are laid out across the entire atrium of the dining floors, creating a sense of unity between the two floors
  • 2nd floor sales floor. The ceiling design and floor pattern encourage the flow of people to the back
  • The shared zone on the 4th floor sales floor is wrapped in auspicious patterns that are full of originality and encourage customers to stay.
  • The elevator hall on the 5th floor features the key colors of the floor and is designed to appeal to trend-conscious young people.
  • The exterior of the building at night. A vertical LED display on the building blends in with the façade's form and the cityscape.

Photo: Nacása & Partners KAWANO Masato

About the Project

Overview The shopping center is located in the center of Beijing, approximately 1.2 km east of Tiananmen Square, in a location that could be considered the face of one of China's most historic commercial areas. This large commercial complex, with seven floors above ground and two below, has a commercial floor area of 78,000㎡ and is targeted at trend-conscious young people. It is the first of its kind to be operated by the “Wangfujing Group,” which operates traditional department stores and shopping malls in China that also house high-end brand shops.
Issues/Themes To make this facility into a central location (symbol) for youth consumption in Beijing.
To create a space that maximizes the potential of the open-ceiling design in order to encourage the flow of people to the 7th floor, which is the top floor.
Space Solution/Realization The design concept is "One Beijing Spirit, More Auspicious and Joyful Pictures." We sought to create an attractive space that would bring new colors to each floor and strike a chord with trend-conscious young people, who are our target demographic, by combining the five colors –blue, red, yellow, white, and black– of the “Five Directions and Five Elements,” which is a popular philosophy in China since ancient times and is one of the important factors in the urban formation of Beijing, with the “auspicious patterns” that have long been rooted in Beijing's vast and rich culture, redesigned in a modern style.

Basic Information

Client Wangfujing Group Co.,Ltd
Services Provided Design, Layout
Our Team Design Direction: SENO Fumio
Design, Layout: HU MIN, TSUBOI Takahiro, TAKAMURA Rina, YOSHIKOSHI Serina, LIU YUXIN, ZHENG XIFAN
Project Management: MU ZHAOJIAN, LU HAITANG of Tansei Creative Design Co., Ltd. (Shanghai, P.R.China)
Awards NY Architectural Design Awards GOLD WINNER
London Design Award PLATINUM WINNER
Location Beijing, China
Open December, 2023
Tag
SENO Fumio

Creative Direction

SENO Fumio

The mall includes an array of spaces including specialty shops and other retail stores often found in commercial complexes, places of hospitality such as medical facilities, and business spaces, such as offices, show rooms, etc. Seno approached the project from many different angles and designed so as to bring out the most value the space could offer, resulting in rave reviews.

Main Achievements

Shibuya Scramble Square Shops & Restaurants,Toyama Bank New Head Office, JA Hyogo Rokko Mikage JA General Center, Toyama Daiichi Bank Head Office, Uguisudani Medical Checkup Center, AMS Marunouchi Palace Building Clinic, Dai Nagoya Building Medical Mall, MINI GINZA, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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