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JA Hyogo Rokko Mikage JA General Center

A facility that embodies JA's new initiative to allow people to enjoy local food and create connections between people

  • Commercial Spaces
  • Daytime view of the front façade. Rokko cedar louvers are placed on the exterior walls of the same color, and the gradation of shadows created by the inclination emphasizes the gradation.

    Daytime view of the front façade. Rokko cedar louvers are placed on the exterior walls of the same color, and the gradation of shadows created by the inclination emphasizes the gradation.

  • Facade at night. Indirect lighting is installed behind the wooden louvers, blending in with the local area while still highlighting the facility's presence with its soft light.

    Facade at night. Indirect lighting is installed behind the wooden louvers, blending in with the local area while still highlighting the facility's presence with its soft light.

  • View of the counter from the cafe entrance on the first floor. Natural wood grain and expressive tiles are used to highlight local ingredients.

    View of the counter from the cafe entrance on the first floor. Natural wood grain and expressive tiles are used to highlight local ingredients.

  • A view of the store from the cash register at the direct sales counter on the first floor. The lighting design on the ceiling expresses the bustle of a market, and the butcher shop is integrated into the space.

    A view of the store from the cash register at the direct sales counter on the first floor. The lighting design on the ceiling expresses the bustle of a market, and the butcher shop is integrated into the space.

  • JA Hyogo Rokko Mikage JA General Center
  • Facade at night. Indirect lighting is installed behind the wooden louvers, blending in with the local area while still highlighting the facility's presence with its soft light.
  • View of the counter from the cafe entrance on the first floor. Natural wood grain and expressive tiles are used to highlight local ingredients.
  • A view of the store from the cash register at the direct sales counter on the first floor. The lighting design on the ceiling expresses the bustle of a market, and the butcher shop is integrated into the space.

Photo: Nacása & Partners Inc.

About the Project

Overview It is a complex that includes "financial institutions" such as JA Bank and JA Kyosai branches, a "direct sales store" selling local agricultural and livestock products and processed goods, and a "prepared food store and cafe" offering dishes and sweets made with local ingredients. This place aims to become a "regional exchange hub through food and agriculture" that connects people who love "food" and practices and provides a variety of activities, where people can gather, increase consumption of local agricultural and livestock products, and further revitalize the region.
Issues/Themes As a new initiative by JA, the aim is to strengthen sales by connecting farmers with consumers and other businesses, and to create a business model that will continue to develop. In addition, as the site is located in a residential area, the company will be mindful of the privacy of local residents.
Space Solution/Realization By making it a complex, we aimed to generate interactions between farmers, consumers and other businesses, promote sales, and lead to entry into new agricultural businesses. By realizing a "furniture" not found in existing JA facilities, we expressed our intention to create a new business model and demonstrated our ability to take on challenges. In addition, because it is located in a quiet residential area, we took care to ensure that the diagonal wooden louvers on the exterior walls completely block views from the surrounding area and do not disrupt the daily lives of local residents.
Design for Environment We implemented an energy-saving design with the aim of constructing a building that consumes less energy.

Basic Information

Client Hyogo Rokko Agricultural Cooperative
Services Provided Facility Concept Planning, Design, Layout
Our Team Direction: Fumio Seno
Design, Layout: Tomoki Kiyomoto
Awards Selected for the 37th Display Industry Award (2018)
Location Hyogo Prefecture
Open March 2018
Website http://www.jarokko.or.jp/Contents/Map/AccessMap/Links_Area_Seishin.html
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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