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Rakuten Cafe Shibuya Koen-dori Store

The first Rakuten Cafe, connecting the online and real worlds

  • Commercial Spaces
  • Exterior. Facing Shibuya Koen-dori, the dynamic Rakuten logo sign catches the eye of passersby.

    Exterior. Facing Shibuya Koen-dori, the dynamic Rakuten logo sign catches the eye of passersby.

  • 1F Cafe counter. Enjoy Rakuten's unique gourmet food, including sweets and drinks available on Rakuten Market.

    1F Cafe counter. Enjoy Rakuten's unique gourmet food, including sweets and drinks available on Rakuten Market.

  • Second floor seating. Digital magazines can be freely read at the Rakuten Kobo at the counter.

    Second floor seating. Digital magazines can be freely read at the Rakuten Kobo at the counter.

  • 3rd floor seating. Fully equipped IT facilities, including free Wi-Fi, power outlets, and rental service for smartphone and mobile phone chargers.

    3rd floor seating. Fully equipped IT facilities, including free Wi-Fi, power outlets, and rental service for smartphone and mobile phone chargers.

  • Rakuten Cafe Shibuya Koen-dori Store
  • 1F Cafe counter. Enjoy Rakuten's unique gourmet food, including sweets and drinks available on Rakuten Market.
  • Second floor seating. Digital magazines can be freely read at the Rakuten Kobo at the counter.
  • 3rd floor seating. Fully equipped IT facilities, including free Wi-Fi, power outlets, and rental service for smartphone and mobile phone chargers.

Photo: Vista Japan Hirosaki Setsuo

About the Project

Overview The first Rakuten Cafe will be a place where you can experience the internet shopping mall "Rakuten" in a real space and connect the online and real worlds. Located in the heart of Shibuya, the three-story store connected by an internal staircase is a space where you can immerse yourself in the world of Rakuten, using the Wi-Fi, trying out e-books, and purchasing sweets and drinks sold on Rakuten Market.
Issues/Themes Our goal is to create a real-world space where more people can learn about Rakuten, the online shopping mall, and have the opportunity to enjoy life with Rakuten.
Space Solution/Realization Under Direction Samurai Kashiwa Sato, we came up with a bold façade design with a large "R" sign that stands out even in the bustling streets of Shibuya. In contrast to the boldness of the exterior, the interior of the store uses a simple design based on wood grain, and by placing furniture in Rakuten's brand color, red, in key areas, we subtly express the "Rakuten" feel. We created a space where anyone can easily experience "Rakuten" in a real place.

Basic Information

Client Rakuten, Inc.
Services Provided Design Direction: Kashiwa Sato, Samurai Co., Ltd.
Design, Layout, Production, Construction: Tanseisha Co., Ltd.
Our Team Project Management: Masaru Kanai
Design, Layout: Yoshifumi Murai
Location Tokyo, Japan
Open May 2014
Website http://cafe.rakuten.co.jp/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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