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Rebranding that inherits the founder's "tradition" and challenges "innovation"
Photo: Nacása & Partners Inc.
Overview | Kitcho is celebrating its 80th anniversary. While inheriting the traditions of its founder, Teiichi Yuki, we assisted with the rebranding project for HANA Kitcho under the direction of third-generation Kyoto Kitcho owner, Kunio Tokuoka, who is challenging himself with innovation. The design concept is "modern Rinpa." Through collaboration with various artists, including Japanese paper sculptor Eriko Horiki, plasterer Shuhei Hasado, and moss and bonsai artist Kenji Kobayashi, we have created a space that has undergone bold transformation while still maintaining the spirit of our founding. |
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Client | KYOTO KITCHO |
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Services Provided | Art Direction:K・DASH Design, Layout, Production, Construction:Tanseisha Co., Ltd. |
Our Team | Design:KAMIGAICHI Taisuke |
Awards | 「ディスプレイデザイン賞2010」入選 |
Location | Kyoto, Japan |
Open | March, 2010 |
Website | http://www.kitcho.com/kyoto/shoplist/hana/index.html |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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