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Pokémon Center Mega Tokyo

A flagship Pokémon Center filled with entertainment

  • Commercial Spaces
  • Virtual Monster Ball welcomes guests at the main gate. Visitors can enjoy the video which changes by the appearance of 151 Pokémon, and by season.

    Virtual Monster Ball welcomes guests at the main gate. Visitors can enjoy the video which changes by the appearance of 151 Pokémon, and by season.

  • Mega Lucario and Mega Mewtwo Y confront in Core Area. Decorations of Mega Evolution uplifts the mood of audience.

    Mega Lucario and Mega Mewtwo Y confront in Core Area. Decorations of Mega Evolution uplifts the mood of audience.

  • Circular LED rings all over the shop carry the information, such as names of the guests having birthday on the day.

    Circular LED rings all over the shop carry the information, such as names of the guests having birthday on the day.

  • Guided by color changing LED rings, visitors encounter Mega Charizard X in the back of the shop.

    Guided by color changing LED rings, visitors encounter Mega Charizard X in the back of the shop.

  • Pokémon Center Mega Tokyo
  • Mega Lucario and Mega Mewtwo Y confront in Core Area. Decorations of Mega Evolution uplifts the mood of audience.
  • Circular LED rings all over the shop carry the information, such as names of the guests having birthday on the day.
  • Guided by color changing LED rings, visitors encounter Mega Charizard X in the back of the shop.

Photo: Taichi Misonoo

About the Project

Overview "Pokémon Centers" are the official shops of "Pokémon", familiar to various ages of every country in the world. The flagship shop "Pokémon Center Mega Tokyo" has opened on the 2nd floor of Sunshine City Alpa in Ikebukuro, Tokyo. With decorations of Mega Evolved Pokémon, as the central shop of all the Pokémon Centers expanded throughout Japan, it has the sales area of the largest scale.
Issues/Themes To create an unprecedented "core" shop of all the Pokémon Centers, to deserve the theme "Mega Evolution".
Space Solution/Realization We have developed unprecedented content, such as figures and graphical decorations of Mega Evolved Pokémon, Virutual Monster Ball with video direction of various Pokémon jumping out, or LED rings that change colors and distribute information. We have hit on different ideas together with Pokémon Center, to create a shop where is unfolded the new world of Pokémon, adopting elements of entertainment.

Basic Information

Client The Pokémon Company
Services Provided Design, Layout, Production, Construction
Our Team Project Management : HOYAMA Naohiro
Direction : ARAKI Takashi
Design, Layout : TAKEDA Yoshifumi, TANAKA Keisuke
Production, Construction : OTSU Hiroshi
Awards Selected for the "DSA KUKAN DESIGN AWARD 2015"
Location Tokyo, Japan
Open December, 2014
Website http://www.pokemon.co.jp/gp/pokecen/megatokyo/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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