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NISSAN CROSSING

A Ginza landmark promoting the Nissan brand with cutting-edge Spatial Production technology

  • Business Spaces
  • The "Virtual Façade" incorporates LEDs into the glass surface on the second floor facing the intersection, adding color to the streets of Ginza with a changing Spatial Production.

    The "Virtual Façade" incorporates LEDs into the glass surface on the second floor facing the intersection, adding color to the streets of Ginza with a changing Spatial Production.

  • "Center Stage" displays various Nissan brand vehicles, and the cylindrical showcase "Cylinder"

    "Center Stage" displays various Nissan brand vehicles, and the cylindrical showcase "Cylinder"

  • A collaborative car made with creator Kohei Nawa was also on display, with the moving lights Spatial Production an attractive effect on the car.

    A collaborative car made with creator Kohei Nawa was also on display, with the moving lights Spatial Production an attractive effect on the car.

  • At the "CROSSING CAFÉ," you can browse information about the facility on a tablet while enjoying an original macchiato.

    At the "CROSSING CAFÉ," you can browse information about the facility on a tablet while enjoying an original macchiato.

  • NISSAN CROSSING
  • "Center Stage" displays various Nissan brand vehicles, and the cylindrical showcase "Cylinder"
  • A collaborative car made with creator Kohei Nawa was also on display, with the moving lights Spatial Production an attractive effect on the car.
  • At the "CROSSING CAFÉ," you can browse information about the facility on a tablet while enjoying an original macchiato.

Photo: Nacása & Partners Inc.

About the Project

Overview Nissan Ginza Gallery, a beloved Ginza landmark, has been reborn in conjunction with the reconstruction of the building it was located in. NISSAN CROSSING provides a variety of information and an "exciting driving experience of the future." In addition, under the design theme "Spiral," it symbolically expresses the customer's emotions and experiences, as well as the customer journey that spans from the past to the present and into the future.
Issues/Themes As a base for promoting the new Nissan brand, the facility will provide customers with a variety of information about Nissan and its cars, as well as enable them to experience cutting-edge technology.
Space Solution/Realization Along with the car exhibits, various information is disseminated through stage presentations and information terminals.In addition, the facility makes full use of the latest Spatial Production technology, such as a large high-definition LED monitor that allows visitors to enjoy powerful Video, a large touch screen that allows visitors to interactively experience Nissan's history and the future of cars, and 360-degree virtual reality content that allows visitors to experience car races from around the world, creating a facility where visitors can experience a new relationship between cars, people, and society.

Basic Information

Client Nissan Motor Co., Ltd.
Services Provided Execution Design, Production, Construction
Project Leads at Tanseisha Project Management: Keiichi Hasegawa
Execution Design: Takashi Matsuzaki
Production, Construction: Rosuke Ouchi, Atsushi Yasuda
Location Tokyo, Japan
Opening Date September 2016
Website https://www3.nissan.co.jp/crossing/jp.html
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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