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A Ginza landmark promoting the Nissan brand with cutting-edge Spatial Production technology
Photo: Nacása & Partners Inc.
Overview | Nissan Ginza Gallery, a beloved Ginza landmark, has been reborn in conjunction with the reconstruction of the building it was located in. NISSAN CROSSING provides a variety of information and an "exciting driving experience of the future." In addition, under the design theme "Spiral," it symbolically expresses the customer's emotions and experiences, as well as the customer journey that spans from the past to the present and into the future. |
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Issues/Themes | As a base for promoting the new Nissan brand, the facility will provide customers with a variety of information about Nissan and its cars, as well as enable them to experience cutting-edge technology. |
Space Solution/Realization | Along with the car exhibits, various information is disseminated through stage presentations and information terminals.In addition, the facility makes full use of the latest Spatial Production technology, such as a large high-definition LED monitor that allows visitors to enjoy powerful Video, a large touch screen that allows visitors to interactively experience Nissan's history and the future of cars, and 360-degree virtual reality content that allows visitors to experience car races from around the world, creating a facility where visitors can experience a new relationship between cars, people, and society. |
Client | Nissan Motor Co., Ltd. |
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Services Provided | Execution Design, Production, Construction |
Our Team | Project Management: Keiichi Hasegawa Execution Design: Takashi Matsuzaki Production, Construction: Rosuke Ouchi, Atsushi Yasuda |
Location | Tokyo, Japan |
Open | September 2016 |
Website | https://www3.nissan.co.jp/crossing/jp.html |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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