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- Shimadzu Tokyo Innovation Plaza
Shimadzu Tokyo Innovation Plaza
A research and development hub that promotes communication and gives rise to "the creation and exchange of new knowledge"
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INFORMATION: Welcome your guests with a wall that makes an impression with branding featuring the VI logo.
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WAITING: The VI design pieces create a space. The shadows cast by the external light were also designed to create a comfortable space.
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EXHIBITION: A gallery offering a new perspective on Shimadzu's current products and technologies
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HISTORY: A section introducing cutting-edge products and topics that have been developed since the company's founding in 1875.
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GLOBE: Video were projected onto a sphere floating in a four-story atrium space using laser beam projection. Line animation and beautiful sounds were used to softly express the lifestyles that Shimadzu Corporation supports.
Photo: Forward Stroke inc.
About the Project
| Overview | Shimadzu Corporation's new base is located in King Skyfront (Tonomachi district, Kawasaki City), an open innovation hub that creates new industries in the fields of life science and the environment. Taking advantage of its convenient location near Haneda Airport, the base develops cutting-edge analytical methods and provides solutions, promotes joint research with domestic and international customers and nearby research institutes, and also hosts international academic conferences, academic meetings, and seminars. Based on the concepts of "attracting" and "connecting," the base aims to be a space for the creation and exchange of new knowledge. |
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| Issues/Themes | The aim is to embody corporate branding as a new base, as well as to create an exhibition space that showcases the company's history and efforts, as well as advanced equipment and cutting-edge technology. |
| Space Solution/Realization | We established a visual identity and strengthened the branding of "Shimadzu Tokyo Innovation Plaza." The design goes beyond two dimensions and can be expanded into three dimensions. We also incorporated sound and scent Spatial Production to create a space that is conscious of the five senses that can be experienced by visiting this hub. |
Basic Information
| Client | SHIMADZU CORPORATION |
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| Services Provided | Display Planning, Design, Layout, Production, Construction, VI design, Video content production |
| Our Team | Display Planning: Tomoko Shima, Momoko Furukuchi Design Direction, Design, Layout: Jun Hattori Content Direction: Makiko Nomoto, Kan Kondo Production, Construction: Norikazu Uemura, Tansei TDC Project Management: Tomoaki Nishida |
| Location | Kanagawa, Japan |
| Open | January 2023 |
| Website | https://www.shimadzu.co.jp/research_and_development/tokyo-innovation-plaza/ |
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Design Direction
Jun Hattori
In 2007, he joined TANSEISHA Co., Ltd., Ltd., where he has been involved in the design of a variety of museums, including museums, science museums, corporate museums, and special exhibitions. He pursues places for communication that enhance emotions, which is only possible in a real space.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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