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KOEDO KURARI

Turning cultural heritage into a facility that conveys the charm of Kawagoe

  • Commercial Spaces

"Koedo Kurari" is a facility in Kawagoe City, Saitama Prefecture, that has renovated the former Kagamiyama Sake Brewery building into a place offering Kawagoe's specialty products and food. Tanseisha provided comprehensive support, from legal arrangements for the reuse of the sake brewery, to creating a shop identity including the facility logo and spatial design, and attracting famous local shops and planning products. We introduce this project, which overcame various challenges to create a facility brand that maximizes the appeal of both the charm of a nationally registered tangible cultural property (cultural heritage) and the charm of Kawagoe.

  • Old sake breweries registered as a tangible asset have been renovated.

    Old sake breweries registered as a tangible asset have been renovated.

  • In "Taisho Storehouse" local feast can be enjoyed.

    In "Taisho Storehouse" local feast can be enjoyed.

  • In "Showa Storehouse" local vegetables and prepared dish are on sale.

    In "Showa Storehouse" local vegetables and prepared dish are on sale.

  • In "Meiji Storehouse" local products and souvenirs are on sale.

    In "Meiji Storehouse" local products and souvenirs are on sale.

  • KOEDO KURARI
  • In "Taisho Storehouse" local feast can be enjoyed.
  • In "Showa Storehouse" local vegetables and prepared dish are on sale.
  • In "Meiji Storehouse" local products and souvenirs are on sale.

Photo: Nacása & Partners Inc.

About the Project

Overview Commercial complex renovated from old sake breweries registered as a tangible cultural asset, constructed between Meiji and Showa Eras. Facilities consist of "Meiji Storehouse" for local souvenirs, "Taisho Storehouse" for local feast and "Showa Storehouse" for the sales of local vegetables etc.
Issues/Themes To realize facilities visited by both locals and tourists, by developing the appeal of the town of Kawagoe, and of the breweries that have history of more than 120 years.
Space Solution/Realization We have presented a total branding concept including floor layout (by inviting renowned local stores or by developing merchandising plan), interior design, corporate identity & visual identity design (logo, shop tools etc.). Commercial facilities not only visited by tourists but used daily by locals have been realized by integrating modern and urban taste.

Basic Information

Client Machizukuri Kawagoe
Services Provided Development Consulting, Merchandising Planning, Design, Layout, Shop VI & Application Design
Project Leads at Tanseisha Project Management : SATO Tatsuya
Creative Direction : OMINO Takashi
Merchandising Planning : MIYAJI Rumi
Design, Layout : KAMIGAICHI Taisuke, HASUMI Junichi, TACHIKAWA Miwa, SATO Atsushi, TAKAHASHI Kenji, KATO Masahito
Equipment Layout : KIKUCHI Hidehito
Awards Display Design Award 2011, The 45th Sign Design Award , JCD Design Award 2011BEST100
Location Saitama, Japan
Opening Date October, 2010
Website http://www.machikawa.co.jp/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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