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A street-level model shop with a cafe attached, making it easy to use
Photo: PIPS inc.
| Overview | This shop has a cafe attached to it, run by Western confectionery manufacturer "YOKU MOKU." Located in front of the ticket gates at the Yaesu underground central exit of Tokyo Station, it is an open space that you can walk through, and has a casual operation with self-service and face-to-face service that caters to a wide range of customers, making it an easy-to-use store. |
|---|---|
| Issues/Themes | The goal was to create a street-level model store that would be easier to use and more casually maintain the store design philosophy of YOKU MOKU's flagship Aoyama main store. |
| Space Solution/Realization | The façade is made of blue tiles, which are the symbol of "YOKU MOKU". In the sales area, the shelves and fixtures are decorated with a logo border reminiscent of gift ribbons, and the products are highlighted with spotlights. The cafe space is made of glass, creating a space that is easy to use. |
| Client | Yokumoku Co., Ltd. |
|---|---|
| Services Provided | Design, Layout, Production, Construction |
| Project Leads at Tanseisha | Direction: Taisuke Uegauchi Design, Layout: Ken Kikuchi |
| Awards | 「ディスプレイデザイン賞2011」入選 |
| Location | Tokyo, Japan |
| Opening Date | April 2011 |
| Website | http://www.yokumoku.co.jp/ |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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