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YOKU MOKU Tokyo Station First Avenue Store

A street-level model shop with a cafe attached, making it easy to use

  • Commercial Spaces
  • The facade is made of blue tiles, the symbol of "YOKU MOKU".

    The facade is made of blue tiles, the symbol of "YOKU MOKU".

  • The logo border, reminiscent of a gift ribbon, enhances the product.

    The logo border, reminiscent of a gift ribbon, enhances the product.

  • Cafe space. The glass wall makes it a casual and welcoming space.

    Cafe space. The glass wall makes it a casual and welcoming space.

  • YOKU MOKU Tokyo Station First Avenue Store
  • The logo border, reminiscent of a gift ribbon, enhances the product.
  • Cafe space. The glass wall makes it a casual and welcoming space.

Photo: PIPS inc.

About the Project

Overview This shop has a cafe attached to it, run by Western confectionery manufacturer "YOKU MOKU." Located in front of the ticket gates at the Yaesu underground central exit of Tokyo Station, it is an open space that you can walk through, and has a casual operation with self-service and face-to-face service that caters to a wide range of customers, making it an easy-to-use store.
Issues/Themes The goal was to create a street-level model store that would be easier to use and more casually maintain the store design philosophy of YOKU MOKU's flagship Aoyama main store.
Space Solution/Realization The façade is made of blue tiles, which are the symbol of "YOKU MOKU". In the sales area, the shelves and fixtures are decorated with a logo border reminiscent of gift ribbons, and the products are highlighted with spotlights. The cafe space is made of glass, creating a space that is easy to use.

Basic Information

Client Yokumoku Co., Ltd.
Services Provided Design, Layout, Production, Construction
Project Leads at Tanseisha Direction: Taisuke Uegauchi
Design, Layout: Ken Kikuchi
Awards 「ディスプレイデザイン賞2011」入選
Location Tokyo, Japan
Opening Date April 2011
Website http://www.yokumoku.co.jp/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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