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JTB Royal Road Ginza

A high-quality travel specialty store that embodies "a sense of security and anticipation for your trip"

  • Hospitality Spaces
  • The floor entrance is based on the concept of "sensitivity and playfulness" for fully custom-made travel. The symbolic sofa and red panels express "the ultimate hospitality."

    The floor entrance is based on the concept of "sensitivity and playfulness" for fully custom-made travel. The symbolic sofa and red panels express "the ultimate hospitality."

  • The hall on the "floor that handles fully custom-made travel." The floor has a flooring pattern that resembles a compass.

    The hall on the "floor that handles fully custom-made travel." The floor has a flooring pattern that resembles a compass.

  • The floor entrance, which handles package tours such as cruises, is based on the concept of "reason and functionality," and welcomes customers with a simple and calm atmosphere.

    The floor entrance, which handles package tours such as cruises, is based on the concept of "reason and functionality," and welcomes customers with a simple and calm atmosphere.

  • The information session booth will be held on the "package goods floor." Movable partitions allow the size of the room to be adjusted to suit the number of participants.

    The information session booth will be held on the "package goods floor." Movable partitions allow the size of the room to be adjusted to suit the number of participants.

  • JTB Royal Road Ginza
  • The hall on the "floor that handles fully custom-made travel." The floor has a flooring pattern that resembles a compass.
  • The floor entrance, which handles package tours such as cruises, is based on the concept of "reason and functionality," and welcomes customers with a simple and calm atmosphere.
  • The information session booth will be held on the "package goods floor." Movable partitions allow the size of the room to be adjusted to suit the number of participants.

Photo: Nacása & Partners Inc.

About the Project

Overview JTB Royal Road Ginza is a JTB store that handles high-quality travel products and targets the wealthy. The store has two floors and each floor was designed based on the concept of "a place of reason and functionality that provides high-quality hospitality" and "a place of sensibility and playfulness that is the starting point for further surprises and exploration of the unknown."
Issues/Themes As the facility required not only individual booths for customer service, but also a seminar venue for travel information sessions and office space to function as a branch office for 100 employees, the biggest challenge was to use the limited space effectively, ensure a smooth operational flow and provide a high level of hospitality in terms of both space and operations.
Space Solution/Realization We have efficiently combined open and closed customer service booths of various sizes to create a floor layout that does not feel oppressive. The "reason and function" floor features a calm design without any pretense, while the "sensibility and playfulness" floor features not only high quality but also surprising designs, giving customers a sense of security and anticipation for their trip.

Basic Information

Client JTB Shutoken Co., Ltd.
Services Provided Project Management: JTB Asset Management Co., Ltd.
Design, Layout, Production, Construction: Tanseisha Co., Ltd.
Our Team Direction: Takeshi Kanda
Design, Layout: Takeshi Kanda, Hiroko Ebine, Yusuke Obikawa
Sales (Project Management): Kenji Nagaoka, Kazunori Tanaka, Ryosuke Nishino
Produced by: Shuji Horiuchi
Location Tokyo, Japan
Open January 2013
Website http://www.royalroad.jp/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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