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Lizarran Akasaka Mitsuke store

The first Japanese branch of a Spanish restaurant with over 300 locations worldwide

  • Commercial Spaces
  • An open glass entrance with a logo sign reminiscent of pintxos

    An open glass entrance with a logo sign reminiscent of pintxos

  • Customers can also enjoy freshly made pinchos, which are introduced to them by staff members.

    Customers can also enjoy freshly made pinchos, which are introduced to them by staff members.

  • There are many different kinds of pinchos lined up in the display case, so you can choose the one you like depending on your mood that day.

    There are many different kinds of pinchos lined up in the display case, so you can choose the one you like depending on your mood that day.

  • In the entrance hall, the symbolic ceiling Spatial Production welcomes visitors.

    In the entrance hall, the symbolic ceiling Spatial Production welcomes visitors.

  • Lizarran Akasaka Mitsuke store
  • Customers can also enjoy freshly made pinchos, which are introduced to them by staff members.
  • There are many different kinds of pinchos lined up in the display case, so you can choose the one you like depending on your mood that day.
  • In the entrance hall, the symbolic ceiling Spatial Production welcomes visitors.

Photo: PIPS inc.

About the Project

Overview This is the first Japanese branch of a franchised Spanish casual restaurant. It is a bar-style restaurant with over 300 Chain Store Expansion worldwide, mainly in Spain. They serve "pintxos," a popular dish in Spain of prepared food on bread and skewered on it. From breakfast to dinner, they cater to the food needs of working people in business districts.
Issues/Themes The goal was to raise awareness of "Pintxos" and establish a business flow for Chain Store Expansion in Japan. In addition, the goal was to create a design for the Japanese store while communicating with the parent company, and to open the first store in Japan within a limited time frame while taking into account the architectural challenges of the store location.
Space Solution/Realization We listened to the customer's requests and proposed a Japanese design based on the original design from the home country. With staff well versed in Chain Store Expansion, we proposed materials that took costs into consideration and overcame the architectural constraints of the location. We promoted the project in a short period of time and created the first store, which will serve as a base for future expansion in Japan.

Basic Information

Client Niraku Co., Ltd.
Services Provided Execution Design, Production, Construction
Project Leads at Tanseisha Project Management: Toshimasa Suzuki
Direction, Design, Layout: Hiroshi Ono
Production, Construction: Chiba Samurai
Location Tokyo, Japan
Opening Date October 2014
Website http://lizarran.jp
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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