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- Sir Thomas LIPTON TEA HOUSE GINZA
Sir Thomas LIPTON TEA HOUSE GINZA
An experience-oriented tea house where you can casually learn about real tea
- Hospitality Spaces
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"TEA EXPERT SALON" is an exhibition space where you can experience the story of Sir Thomas Lipton and teas from around the world.
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A large classroom that makes maximum use of the space by being flexible, and a variety of courses on the charms of tea are held here.
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A 3D mini-theater that combines three-dimensional silhouettes and Video (top), and a table showing ways to enjoy tea from around the world (bottom)
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A modern, high-quality entrance space that gives a sense of depth and eliminates the cramped feeling from before the renovation.
Photo: Taichi Misonoo
About the Project
| Overview | The tea classes run by the tea brand Lipton have been renovated to include an experiential exhibition. The space is designed to be as relaxing as a hotel lounge, and is in keeping with the brand founder Sir Thomas Lipton's desire to make high-quality tea accessible to everyone. The facility is an original design from Japan for the global brand Lipton. |
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| Issues/Themes | To create an exhibition space that conveys the worldview of Sir Thomas Lipton. To effectively express and promote the brand philosophy within the limited space required for the renewal of an existing tea school. |
| Space Solution/Realization | Based on the concept of "an experiential tea house where you can casually learn about real tea," we created a new exhibition concept of "museum interior" that allows the senses to experience Sir Thomas Lipton's storytelling and knowledge about tea. In order to make use of the small space and promote the brand philosophy, we also incorporated a variety of Video Production such as a 3D mini theater, touch panels, and Video projections onto tables. |
Basic Information
| Client | Unilever Japan Customer Marketing Co., Ltd. |
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| Services Provided | Design, Layout, Production, Construction, Display Planning |
| Our Team | Planning: Hiroshi Miyashita Direction: Mai Tsuruta Design, Layout: Yusuke Obikawa, Nobuto Tsuruoka Project Management: Masaru Kanai Production, Construction: Jun Fujiwara, Nobukazu Komori |
| Awards | "DSA KUKAN DESIGN AWARD 2016" BEST50 |
| Location | Tokyo, Japan |
| Open | September 2015 |
| Website | https://www.sirthomaslipton.jp/tea-house/ |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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