言語切り替え

Search

Site Search

© TANSEISHA Co., Ltd.

Language

MARLMARL Kyoto Sanjo-dori store/Yokohama Minatomirai store

Expressing the brand's worldview while taking advantage of the characteristics of the town where the store is located

  • Commercial Spaces
  • The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)

    The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)

  • Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)

    Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)

  • To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)

    To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)

  • A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

    A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

  • MARLMARL Kyoto Sanjo-dori store/Yokohama Minatomirai store
  • The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)
  • Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)
  • To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)
  • A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

Photo: Nacása & Partners Inc.

About the Project

Overview We assisted in creating the spaces for two stores that opened in 2017 for the original baby clothing brand "MARLMARL." The Kyoto Sanjo-dori store is a street-front store located on a street lined with modern architecture. We created a modern store that makes use of the context of the town and the characteristics of the architecture. For the Yokohama Minato Mirai store, we created a space that was fun and easy to understand, as the store will be located in a facility where many families pass by.
Issues/Themes To express the brand's worldview while taking advantage of the characteristics of the town where the store is located. Also, to create a shopping experience that parents and children can enjoy and remember while shopping for clothes.
Space Solution/Realization At the Kyoto Sanjo-dori store, we made use of the historic arches of the modern architecture, while continuing the modern arches in the brand's colors into the store, creating a space that connects the streetscape, the architecture, and the brand's monochrome, abstract worldview into one. At the Yokohama Minato Mirai store, we created overlapping frameworks on the entire wall, creating a dancing display of products. In addition, both stores have photo spots where customers can enjoy trying on clothes, making the experience of trying on clothes a fun one, and we hope that the photos will be shared on social media, attracting more customers and gaining more brand fans.

Basic Information

Client Yom Co., Ltd.
Services Provided Design, Layout, Production, Construction
Our Team Design, Layout: Atsushi Suzuki
Awards "11th Kids Design Award" (Yokohama Minato Mirai store)
Location Kyoto Prefecture and Kanagawa Prefecture
Open May 2017 (Kyoto Sanjo-dori store) March 2017 (Yokohama Minatomirai store)
Website http://www.marlmarl.com
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Affiliated companies and solutions

Related Achievements

Kyoto Porta

Kyoto Porta

Commercial Spaces at the entrance to Kyoto Station will be decorated with Kyoto's culture, seasons and traditional industries.

  • Commercial Spaces
 Nescafe Harajuku

Nescafe Harajuku

The store has been renovated to create a warm atmosphere reminiscent of a coffee plantation, making it a place where sustainability can be felt.

  • Commercial Spaces
 SENSAI Flagship Store Shanghai

SENSAI Flagship Store Shanghai

Kao's global luxury brand "SENSAI" brings its worldview to life in Shanghai, China

  • Retail store
 Wangfujing Xiyue Shopping Center

Wangfujing Xiyue Shopping Center

Redesigning the Beijing identity, targeting discerning young people

  • Commercial Spaces
 EDION Peace Wing Hiroshima

EDION Peace Wing Hiroshima

A new symbol of Hiroshima, a base facility that will generate excitement for the local area

  • Commercial Spaces
 Mori Building Digital Art Museum:<br>Epson TeamLab Borderless

Mori Building Digital Art Museum:
Epson TeamLab Borderless

"Museum without a map" by Mori Building and teamLab

  • Commercial Spaces
 Beppu Onsen Suginoi Hotel "SUGINOI BOWL & PARK"

Beppu Onsen Suginoi Hotel "SUGINOI BOWL & PARK"

An entertainment park with activities for all ages

  • Entertainment facilities
 Mimiu Honmachi store

Mimiu Honmachi store

Weaving a warm food scene with the theme of "anonymous sophistication"

  • Commercial Spaces