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MARLMARL Kyoto Sanjo-dori store/Yokohama Minatomirai store

Expressing the brand's worldview while taking advantage of the characteristics of the town where the store is located

  • Commercial Spaces
  • The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)

    The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)

  • Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)

    Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)

  • To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)

    To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)

  • A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

    A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

  • MARLMARL Kyoto Sanjo-dori store/Yokohama Minatomirai store
  • The continuous arches create a connection with the architecture and create a sense of depth in the space (Kyoto Sanjo-dori store)
  • Following the brand's monochrome and abstract worldview (Kyoto Sanjo-dori store)
  • To create a fun and lively impression inside the store, children's clothes are displayed in a dancing manner across the entire wall (Yokohama Minato Mirai store)
  • A system has also been implemented where customers can try on clothes in an amusement park atmosphere by straddling a moving rocking horse in front of the store (Yokohama Minato Mirai store).

Photo: Nacása & Partners Inc.

About the Project

Overview We assisted in creating the spaces for two stores that opened in 2017 for the original baby clothing brand "MARLMARL." The Kyoto Sanjo-dori store is a street-front store located on a street lined with modern architecture. We created a modern store that makes use of the context of the town and the characteristics of the architecture. For the Yokohama Minato Mirai store, we created a space that was fun and easy to understand, as the store will be located in a facility where many families pass by.
Issues/Themes To express the brand's worldview while taking advantage of the characteristics of the town where the store is located. Also, to create a shopping experience that parents and children can enjoy and remember while shopping for clothes.
Space Solution/Realization At the Kyoto Sanjo-dori store, we made use of the historic arches of the modern architecture, while continuing the modern arches in the brand's colors into the store, creating a space that connects the streetscape, the architecture, and the brand's monochrome, abstract worldview into one. At the Yokohama Minato Mirai store, we created overlapping frameworks on the entire wall, creating a dancing display of products. In addition, both stores have photo spots where customers can enjoy trying on clothes, making the experience of trying on clothes a fun one, and we hope that the photos will be shared on social media, attracting more customers and gaining more brand fans.

Basic Information

Client Yom Co., Ltd.
Services Provided Design, Layout, Production, Construction
Project Leads at Tanseisha Design, Layout: Atsushi Suzuki
Awards "11th Kids Design Award" (Yokohama Minato Mirai store)
Location Kyoto Prefecture and Kanagawa Prefecture
Opening Date May 2017 (Kyoto Sanjo-dori store) March 2017 (Yokohama Minatomirai store)
Website http://www.marlmarl.com
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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