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A new limited-time store from the long-established store "Toraya" with the theme of "Yokan as a companion to sports"
Photo: RINO KOJIMA (This is the Lights.)
Overview | The shop is a new take on the long-running renown shop Toraya that was founded in the early 16th century in Kyoto. Located in Aoyama, Tokyo, just a few blocks away from the venue sight of the 2020 Olympic and Paralympic Games, the shop is open for a limited time only, with plans to close in 2021. We have incorporated mainly movable furniture to make for a flexible design that can accompany events as well. |
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Issues/Themes | As the general vicinity has many sports scenes to offer, we focused on a design that welcomes even patrons still in their sports attire to stop on by and—as the tagline reads—grab a “Yokan for your sport snack.” |
Space Solution/Realization | Under the concept name of “Toraya’s Studio,” we aimed for a space in which people can relax, that offers a sporty and clean environment with delicious sweets that both recharge and sooth a tired body after strenuous activity. The simple and casual space of the store with its hints of the original and its history, will be like an icon as well, depicting the very times of which it straddles. We were successful in creating a new shop style for all ages to enjoy that brings Yokan, with the help of sports, a little bit closer. |
Client | Toraya Confectionery Co. Ltd. |
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Services Provided | Design, Layout, Production, Construction |
Our Team | Project Management : MAEKAWA Reiha Design, Layout : NAKAMURA Koichiro, KACHI Yukiko Production, Construction : ISOBE Kentaro |
Location | Tokyo, Japan |
Open | July, 2018 |
Website | https://www.toraya-group.co.jp/toraya/shops/detail/?id=95 |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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