TAOYA Nikko Kirifuri

A premium resort where you can experience the magnificent nature of Nikko and the precious works of world-famous architects

  • Hospitality Spaces
  • The dynamic live kitchen is curved so that the dishes appear one after the other. Based on the concept of world-renowned architect Robert Venturi, Spatial Production a premium mountain resort space filled with the excitement of dining.

    The dynamic live kitchen is curved so that the dishes appear one after the other. Based on the concept of world-renowned architect Robert Venturi, Spatial Production a premium mountain resort space filled with the excitement of dining.

  • The highlight of the premium initiative is the open-air rooftop bath located at an altitude of about 1,000 meters. It is an infinity bath that seamlessly connects the nature of Nikko with the sky. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)

    The highlight of the premium initiative is the open-air rooftop bath located at an altitude of about 1,000 meters. It is an infinity bath that seamlessly connects the nature of Nikko with the sky. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)

  • The open-air rooftop bath offers a beautiful view of the morning glow and a sense of the majestic nature. The facility was designed with the idea in mind that the greatest value of the facility is nature. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)

    The open-air rooftop bath offers a beautiful view of the morning glow and a sense of the majestic nature. The facility was designed with the idea in mind that the greatest value of the facility is nature. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)

  • The main street is bustling and lively, with a focus on food. The left side is a space like a cafe terrace facing the street, and the design was created with the utmost respect for the existing architectural conditions.

    The main street is bustling and lively, with a focus on food. The left side is a space like a cafe terrace facing the street, and the design was created with the utmost respect for the existing architectural conditions.

  • The concept behind "Village Street," which Robert Venturi treasured, has been elevated to a new design.

    The concept behind "Village Street," which Robert Venturi treasured, has been elevated to a new design.

  • The former dance hall was transformed into a dining hall with a bar at its center. The existing chandelier was disassembled and reconfigured to breathe new life into the space while paying homage to its history.

    The former dance hall was transformed into a dining hall with a bar at its center. The existing chandelier was disassembled and reconfigured to breathe new life into the space while paying homage to its history.

  • Main dining hall: Baskets resembling trees are placed in the dining area, evoking a stroll through Nikko's magnificent natural scenery, creating a subtle balance between a sense of privacy and liveliness.

    Main dining hall: Baskets resembling trees are placed in the dining area, evoking a stroll through Nikko's magnificent natural scenery, creating a subtle balance between a sense of privacy and liveliness.

  • Lounge: Relax around the fire while listening to the sound of the piano. The hanging art above the fireplace is by STUDIO SAWADA DESIGN.

    Lounge: Relax around the fire while listening to the sound of the piano. The hanging art above the fireplace is by STUDIO SAWADA DESIGN.

  • The warm wood and copper panels create a mountain-like appearance to welcome guests.

    The warm wood and copper panels create a mountain-like appearance to welcome guests.

  • TAOYA Nikko Kirifuri
  • The highlight of the premium initiative is the open-air rooftop bath located at an altitude of about 1,000 meters. It is an infinity bath that seamlessly connects the nature of Nikko with the sky. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)
  • The open-air rooftop bath offers a beautiful view of the morning glow and a sense of the majestic nature. The facility was designed with the idea in mind that the greatest value of the facility is nature. (Photo: Satoshi Imai, Image provided by Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.)
  • The main street is bustling and lively, with a focus on food. The left side is a space like a cafe terrace facing the street, and the design was created with the utmost respect for the existing architectural conditions.
  • The concept behind "Village Street," which Robert Venturi treasured, has been elevated to a new design.
  • The former dance hall was transformed into a dining hall with a bar at its center. The existing chandelier was disassembled and reconfigured to breathe new life into the space while paying homage to its history.
  • Main dining hall: Baskets resembling trees are placed in the dining area, evoking a stroll through Nikko's magnificent natural scenery, creating a subtle balance between a sense of privacy and liveliness.
  • Lounge: Relax around the fire while listening to the sound of the piano. The hanging art above the fireplace is by STUDIO SAWADA DESIGN.
  • The warm wood and copper panels create a mountain-like appearance to welcome guests.

Photo by Kenichi Suzuki

About the Project

Overview This project follows Ooedo Onsen Monogatari's new premium brand "TAOYA," the first of which was "TAOYA Shima" in Mie Prefecture. Located within a national park, it is a hot spring resort hotel where you can feel the magnificent nature of Nikko. By providing a lively and dynamic live kitchen and an infinity bath on the rooftop that seamlessly connects to the spectacular view of Nikko, we have created a facility that will increase buzz and maximize the satisfaction of a wide range of guests, including both existing customers and the younger generation.
Issues/Themes In renovating this invaluable work by Robert Venturi, the world-renowned postmodern architect who in 1991 won the Pritzker Architecture Prize, known as the Nobel Prize of architecture, we aimed to preserve the unique features of the architecture while infusing it with new value, in order to create a modern "premium mountain resort."
Space Solution/Realization We carefully unraveled the concept that Robert Venturi used when designing this building, and repeatedly worked to faithfully incorporate what should have been there into the design.
The large atrium street, named "Village Street," was created with the intention of seamlessly connecting the outdoors and indoors, and a lively food festival was Spatial Production with a live kitchen to create the bustle of a main street. The chandelier that was installed when the building was completed was disassembled and the parts were used to install a new design in the dining hall, making an effort to make use of his ideas while arranging them in a modern way. By imagining what should be there without resisting the various architectural conditions and embedding new concepts in the architectural DNA, a sense of unity between the building and the entire facility was created.
Design for Environment 3R design: The interior finishing was designed to promote a lean renovation plan that combined new and existing materials. We also tried to reduce industrial waste by reusing existing parts for the chandelier. We also tried to express the concept with minimal design while making the most of the existing building.
Cultural property Preservation Planning: This building is the first work in Japan by world-renowned architect Robert Venturi and is highly regarded as one of his masterpieces. We designed it to create new value as an authentic hot spring resort in harmony with nature.

Basic Information

Client Ooedo Onsen Monogatari Hotels & Resorts Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, Production, Construction
Our Team Design Direction, Design, Layout: Shotaro Sanada
Production, Construction: Hidetoshi Taguchi, Kenji Suzuki, Tansei TDC
Project Management: Takao Shiromizu
Location Tochigi Prefecture
Open April 2023
Website https://taoya-nikkokirifuri.ooedoonsen.jp/
Tag
Shotaro Sanada

Design Direction, Design, Layout

Shotaro Sanada

He works on a wide range of spatial designs across a variety of genres, including general commercial design such as retail stores, restaurants, hotels, and large facilities, as well as offices and entertainment facilities. He places emphasis on creating designs through dialogue with business owners, and in order to achieve this, he strives to broaden his knowledge in various fields on a daily basis, proposing fundamental solutions that go beyond spatial design.

Main Achievements

STAR JEWELRY (new generation store), TAOYA Shima, BASELWORLD 2018 SEIKO STAND, JIN's GLOBAL STANDARD AEON MALL Hamamatsu Ichino, Houeido, and others

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.