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YEBISU BAR Ginza Corridor Street Store

The first store in a new format aimed at strengthening the Yebisu beer brand

  • Commercial Spaces

"YEBISU BAR Ginza Corridor Street Store" opened as the first store of "YEBISU BAR," a new type of business aimed at further strengthening the Yebisu Beer brand. <br /> <br /> Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design that evokes the image of cherry blossom viewing, a happy time that all Japanese people share. A wooden carving of the god Yebisu is placed on a pillar that resembles a cherry blossom tree. In the background, cherry blossom petals are fluttering in the air, and friends are seated in a circle around it. The space is based on the theme of "bonds, circles, and banquets."

  • YEBISU BAR Ginza Corridor Street Store

Photo: Nacása & Partners Inc.

About the Project

Overview The YEBISU BAR Ginza Corridor Gai store opened as the first store of the new YEBISU BAR concept, which aims to further strengthen the Yebisu Beer brand.

Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design based on the image of cherry blossom viewing, a time of happiness that every Japanese person enjoys. A wooden carving of Ebisu statue is placed on a pillar that resembles a cherry tree. In the background, cherry blossom petals are falling. Friends sit around it in a circle. The theme of the space is "relationship, circle, banquet."

Basic Information

Client Sapporo Lion Ltd.
Services Provided Design, Layout, Production, Construction
Project Leads at Tanseisha Design, Layout: Junichi Hasumi
Awards Selected for the "Display Design Award 2010" and the "44th SDA Award"
Location Tokyo, Japan
Opening Date December 2009
Website http://www.ginzalion.jp/index.html
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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