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The first store in a new format aimed at strengthening the Yebisu beer brand
Photo: Nacása & Partners Inc.
Overview | The YEBISU BAR Ginza Corridor Gai store opened as the first store of the new YEBISU BAR concept, which aims to further strengthen the Yebisu Beer brand. Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design based on the image of cherry blossom viewing, a time of happiness that every Japanese person enjoys. A wooden carving of Ebisu statue is placed on a pillar that resembles a cherry tree. In the background, cherry blossom petals are falling. Friends sit around it in a circle. The theme of the space is "relationship, circle, banquet." |
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Client | Sapporo Lion Ltd. |
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Services Provided | Design, Layout, Production, Construction |
Project Leads at Tanseisha | Design, Layout: Junichi Hasumi |
Awards | Selected for the "Display Design Award 2010" and the "44th SDA Award" |
Location | Tokyo, Japan |
Opening Date | December 2009 |
Website | http://www.ginzalion.jp/index.html |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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