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- YEBISU BAR Ginza Corridor Street Store
YEBISU BAR Ginza Corridor Street Store
The first store in a new format aimed at strengthening the Yebisu beer brand
- Commercial Spaces
"YEBISU BAR Ginza Corridor Street Store" opened as the first store of "YEBISU BAR," a new type of business aimed at further strengthening the Yebisu Beer brand. <br /> <br /> Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design that evokes the image of cherry blossom viewing, a happy time that all Japanese people share. A wooden carving of the god Yebisu is placed on a pillar that resembles a cherry blossom tree. In the background, cherry blossom petals are fluttering in the air, and friends are seated in a circle around it. The space is based on the theme of "bonds, circles, and banquets."
Photo: Nacása & Partners Inc.
About the Project
| Overview | The YEBISU BAR Ginza Corridor Gai store opened as the first store of the new YEBISU BAR concept, which aims to further strengthen the Yebisu Beer brand. Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design based on the image of cherry blossom viewing, a time of happiness that every Japanese person enjoys. A wooden carving of Ebisu statue is placed on a pillar that resembles a cherry tree. In the background, cherry blossom petals are falling. Friends sit around it in a circle. The theme of the space is "relationship, circle, banquet." |
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Basic Information
| Client | Sapporo Lion Ltd. |
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| Services Provided | Design, Layout, Production, Construction |
| Project Leads at Tanseisha | Design, Layout: Junichi Hasumi |
| Awards | Selected for the "Display Design Award 2010" and the "44th SDA Award" |
| Location | Tokyo, Japan |
| Opening Date | December 2009 |
| Website | http://www.ginzalion.jp/index.html |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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