YEBISU BAR Ginza Corridor Street Store

The first store in a new format aimed at strengthening the Yebisu beer brand

Commercial Spaces

"YEBISU BAR Ginza Corridor Street Store" opened as the first store of "YEBISU BAR," a new type of business aimed at further strengthening the Yebisu Beer brand. <br /> <br /> Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design that evokes the image of cherry blossom viewing, a happy time that all Japanese people share. A wooden carving of the god Yebisu is placed on a pillar that resembles a cherry blossom tree. In the background, cherry blossom petals are fluttering in the air, and friends are seated in a circle around it. The space is based on the theme of "bonds, circles, and banquets."

Photo: Nacása & Partners Inc.

About the Project

Overview	The YEBISU BAR Ginza Corridor Gai store opened as the first store of the new YEBISU BAR concept, which aims to further strengthen the Yebisu Beer brand. Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design based on the image of cherry blossom viewing, a time of happiness that every Japanese person enjoys. A wooden carving of Ebisu statue is placed on a pillar that resembles a cherry tree. In the background, cherry blossom petals are falling. Friends sit around it in a circle. The theme of the space is "relationship, circle, banquet."

Overview

The YEBISU BAR Ginza Corridor Gai store opened as the first store of the new YEBISU BAR concept, which aims to further strengthen the Yebisu Beer brand.

Aiming to create a beer bar that is "neither Irish nor a bar, but uniquely Japanese," we proposed an interior design based on the image of cherry blossom viewing, a time of happiness that every Japanese person enjoys. A wooden carving of Ebisu statue is placed on a pillar that resembles a cherry tree. In the background, cherry blossom petals are falling. Friends sit around it in a circle. The theme of the space is "relationship, circle, banquet."

Basic Information

Client	Sapporo Lion Ltd.
Services Provided	Design, Layout, Production, Construction
Project Leads at Tanseisha	Design, Layout: Junichi Hasumi
Awards	Selected for the "Display Design Award 2010" and the "44th SDA Award"
Location	Tokyo, Japan
Opening Date	December 2009
Website	http://www.ginzalion.jp/index.html
Tag	Commercial Spaces Sign and Graphic Retail Stores Award Restaurants Kanto

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Area	Hokkaido and Tohoku Kanto Chubu Kinki Chugoku and Shikoku Kyushu and Okinawa Abroad
Keyword	Large commercial facilities Commercial complex Department store Specialty store Retail store Restaurants Chain Store Expansion Regional brand facilities Entertainment facilities Sports Hotel and Bridal Facilities Medical Service Facilities Health checkup center/Comprehensive Medical Checkup Transportations Station Airport Service Area School Showrooms Corporate Museum Factory tour facilities Offices Research, Development and Innovation Center Exhibition and Sales Promotion Events Exhibition Cultural Events Virtual Events Museum Museum Museum science museum Art Museum Environment, disaster prevention and children's experience facility Cultural Tourism facilities Ecomuseum Sign and Graphic Development Consulting Facility Operation CI・VI Retail Stores Advertising, sales promotion, and brand appeal Environmental Consideration Award Digital and Spatial Production Technology Renovation Regional/Community Revitalization Tourism /Inbound Tourism Universal Design Kids Design Overseas and Japanese expansion Cultural Property Preservation Contribution to society Industry-academia-government collaboration