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- Hontasu Tameike Tameike Sanno Metropia Store
Hontasu Tameike Tameike Sanno Metropia Store
A completely unmanned, light-user-friendly new touch point for books
- Commercial Spaces
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The latest books are displayed in the window. Just by looking at this, you can get a sense of what's new in the bookstore.
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Signage is installed along the route from the station ticket gates to provide daily information and give a sense of the latest trends.
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To make it easier to enter, the height of the island furniture was kept low to ensure visibility. Books are mainly displayed on a surface, with an emphasis on being able to enter and select a book quickly.
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The seasonal items in the store are displayed on display in a way that gives them volume, making them easily recognizable from the storefront.
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Facade design illustrating the entrance. Hand-painted graphics Spatial Production a warm atmosphere.
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The "book" sign found in local bookstores has been evolved to create a new look for bookstores.
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A display symbolizing localized design. It lists the place names and the thoughts that people hope will be born from encountering the books.
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The website design uses hand-drawn illustrations and simple animations to enhance the sensitivity and warmth of the site.The website design uses hand-drawn illustrations and simple animations to enhance the sensitivity and warmth of the site.
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The website design uses hand-drawn illustrations and simple animations to enhance the sensitivity and warmth of the site.
Photo: PIPS inc.
About the Project
| Overview | This project involved the launch of the first unmanned bookstore in a station. In response to the current situation where the number of bookstores in town is decreasing year by year, the brand "Hontas" aims to continue bookstores by converting them into unmanned bookstores and continue to provide consumers with unexpected encounters with books and the joy of books. We proposed and embodied the brand design, Experience Design, and spatial design. The first store was opened at Tokyo Metro's "Tameike-Sanno Station" (Chiyoda-ku, Tokyo), which is located in a business district and on the commuter route to the city center. We plan to continue opening smaller stores in the future. |
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| Issues/Themes | By considering what the brand value is, what kind of experience should be provided, and in what kind of space, and incorporating this into the spatial experience, we aim to attract casual users to the store and make it an easy place to visit. |
| Space Solution/Realization | Focusing on the inherent value of a local bookstore, we designed an experience that encourages casual visits with the key phrase "Drop in, grab a quick bite, and get what's in season." While appealing to customers with an easy-to-understand entrance via the website and storefront signage, we also focused on using "slightly" distinctive materials and colors, and added hand-finished touches here and there to create a warm feeling throughout the store, so that it doesn't feel dull even when unmanned. Furthermore, we expressed the idea of "localization," and the unique personality of the Hontas brand is that it is able to get close to the people who visit the store through its book selection and design. |
| Design for Environment | Energy-saving design: LED lighting is used, recycled vinyl materials are used for flooring, and existing equipment and sashes are reused to reduce waste. Safety design: We have installed anti-tipping devices for furniture and posted evacuation route maps to ensure the safety of our users. |
Basic Information
| Client | NIPPON SHUPPAN HANBAI INC. |
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| Services Provided | Consulting, Facility Concept Planning, Merchandising Planning, Design, Layout, Production, Construction, Logo Design, web design, Experience Design |
| Our Team | Branding Planning, Creative Direction, Design, Layout: Miho Yagabe Production, Construction: Yu Fujita Project Management: Kento Nakamura |
| Location | Tokyo, Japan |
| Open | September 2023 |
| Website | https://hontasu.com/ |
| Tag |
Branding Planning, Creative Direction, Design, Layout
Miho Yagabe
Combining his experience as a designer with the business knowledge he gained through his MBA, he creates spaces that are based on experiences that are close to the end user. He places emphasis on conveying real experiences in an impressive way, and proposes consistent Experience Design that create a synergistic effect between the digital and real world.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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