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Amami Kaori Laboratory

The brand's first store offers a new sweets experience based on the keyword "mariage sweets"

  • Commercial Spaces

  • Express your brand message in a seamless manner, from the space to the displays, logos, packaging, and other content.

  • The sweets are completed by combining four ingredients: cake, fruit, flavored tea, and tea.

    The sweets are completed by combining four ingredients: cake, fruit, flavored tea, and tea.

  • Keeping in mind the brand keyword of "combination," the main display table was created by combining two highly compatible materials: tiles and plastering.

    Keeping in mind the brand keyword of "combination," the main display table was created by combining two highly compatible materials: tiles and plastering.

  • The selected cake and its flavor are symbolically expressed by encasing them in transparent resin.

    The selected cake and its flavor are symbolically expressed by encasing them in transparent resin.

  • We handle everything from logos and packaging to content design, such as website creation.

    We handle everything from logos and packaging to content design, such as website creation.

  • The packaging, which also serves as a promotional tool, is designed to elevate the customer's mood the moment they open it.

    The packaging, which also serves as a promotional tool, is designed to elevate the customer's mood the moment they open it.

  • The logo is based on a flavor wheel, a graphic motif that visualizes taste, and directly expresses the results of the brand's research.

  • Amami Kaori Laboratory
  • The sweets are completed by combining four ingredients: cake, fruit, flavored tea, and tea.
  • Keeping in mind the brand keyword of "combination," the main display table was created by combining two highly compatible materials: tiles and plastering.
  • The selected cake and its flavor are symbolically expressed by encasing them in transparent resin.
  • We handle everything from logos and packaging to content design, such as website creation.
  • The packaging, which also serves as a promotional tool, is designed to elevate the customer's mood the moment they open it.

Photo: PIPS inc.

About the Project

Overview Amami Kaori Laboratory is a new business launched by Yataro Co., Ltd. to communicate new sweets experiences. The brand's catchphrase is "Marriage Sweets," and the brand concept is based on the "combination" of various ingredients and textures. By proposing the enjoyment of all kinds of combinations related to food experiences centered on sweets, such as drinks and music to be enjoyed with sweets, Amami Kaori Laboratory provides a rich experience of facing food.
Issues/Themes To create an unprecedented sweets brand that is clearly differentiated from competing brands.
To accurately communicate and spread the appeal of the brand through design.
Space Solution/Realization We aimed to create a brand with a strong core by being involved in all aspects of branding, from creating the space to designing the content such as the logo and packaging, and even the customer experience.
To clearly communicate to customers the characteristics of the product, which is a base cake with a selection of fruits and flavors, we encapsulated all the ingredients in clear resin and displayed them on the display, making it easier for customers to understand intuitively without being too explanatory.

Basic Information

Client Yataro Co., Ltd.
Services Provided Planning, Design, Layout, Production, Construction
Our Team Planning: Miho Yagabe
Design, Layout: Nobuto Tsuruoka
Production, Construction: Tetsuro Sudo
Project Management: Toshimasa Suzuki
Location Tokyo, Japan
Open April 2022
Website https://amamikaori-lab.com/
Tag
Nobuhito Tsuruoka

Design, Layout

Nobuhito Tsuruoka

We handle Commercial Spaces, mainly retail stores. We consider the essence of space from the perspective of the environment, purpose, and issues, and always create from the perspective of the consumer. While exploring modern technology and knowledge, we value the attitude of always asking "why?" and the ability to change the way you look at things and imagine ways to solve problems.

Main Achievements

Jiichiro Project, Wako Main Building "Wako Watch & Jewelry Square", Sir Thomas LIPTON TEA HOUSE GINZA, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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