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The brand's first store offers a new sweets experience based on the keyword "mariage sweets"
Photo: PIPS inc.
Overview | Amami Kaori Laboratory is a new business launched by Yataro Co., Ltd. to communicate new sweets experiences. The brand's catchphrase is "Marriage Sweets," and the brand concept is based on the "combination" of various ingredients and textures. By proposing the enjoyment of all kinds of combinations related to food experiences centered on sweets, such as drinks and music to be enjoyed with sweets, Amami Kaori Laboratory provides a rich experience of facing food. |
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Issues/Themes | To create an unprecedented sweets brand that is clearly differentiated from competing brands. To accurately communicate and spread the appeal of the brand through design. |
Space Solution/Realization | We aimed to create a brand with a strong core by being involved in all aspects of branding, from creating the space to designing the content such as the logo and packaging, and even the customer experience. To clearly communicate to customers the characteristics of the product, which is a base cake with a selection of fruits and flavors, we encapsulated all the ingredients in clear resin and displayed them on the display, making it easier for customers to understand intuitively without being too explanatory. |
Client | Yataro Co., Ltd. |
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Services Provided | Planning, Design, Layout, Production, Construction |
Our Team | Planning: Miho Yagabe Design, Layout: Nobuto Tsuruoka Production, Construction: Tetsuro Sudo Project Management: Toshimasa Suzuki |
Location | Tokyo, Japan |
Open | April 2022 |
Website | https://amamikaori-lab.com/ |
Tag |
Design, Layout
Nobuhito Tsuruoka
We handle Commercial Spaces, mainly retail stores. We consider the essence of space from the perspective of the environment, purpose, and issues, and always create from the perspective of the consumer. While exploring modern technology and knowledge, we value the attitude of always asking "why?" and the ability to change the way you look at things and imagine ways to solve problems.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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