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Jiichiro Project

A different design approach is implemented for each store location, embodying the brand's attitude of always taking on new challenges

  • Commercial Spaces

  • Jiichiro Ecute Tokyo Store: In keeping with the Jiichiro brand's unchanging taste and passion for craftsmanship in a changing era, the store uses old wood from old houses and timeless metal materials to express "things that change with time" and "things that remain unchanged."

  • Jiichiro Nishinomiya Gardens Store: By inserting an organic showcase into the overlapping arched opening, customers are invited into a unique worldview.

    Jiichiro Nishinomiya Gardens Store: By inserting an organic showcase into the overlapping arched opening, customers are invited into a unique worldview.

  • Jiichiro Lumine Shinjuku Store: Focusing on the fact that Shinjuku's local industry is dyeing, the entire area is dyed crimson to create an impressive expression of "Shinjuku, the land of dyeing."

    Jiichiro Lumine Shinjuku Store: Focusing on the fact that Shinjuku's local industry is dyeing, the entire area is dyed crimson to create an impressive expression of "Shinjuku, the land of dyeing."

  • Jiichiro Lumine Omiya Store: In honor of the fact that sericulture and silk weaving were once popular in the area, the delicate and soft image of a cocoon is reflected in the space. The memory of the land of Omiya is inherited and brought back to life in the present day.

    Jiichiro Lumine Omiya Store: In honor of the fact that sericulture and silk weaving were once popular in the area, the delicate and soft image of a cocoon is reflected in the space. The memory of the land of Omiya is inherited and brought back to life in the present day.

  • Jiichiro Lumine Tachikawa: A new concept of store design that uses transparent materials such as glass blocks and vinyl curtains to show product inventory and staff back-office operations, which are typically hidden.

    Jiichiro Lumine Tachikawa: A new concept of store design that uses transparent materials such as glass blocks and vinyl curtains to show product inventory and staff back-office operations, which are typically hidden.

  • Jiichiro Tennoji Mio Store: By using white granite for the showcase material, which makes the products stand out, we have created a powerful and beautiful "stage" for the Jiichiro brand's carefully selected sweets.

    Jiichiro Tennoji Mio Store: By using white granite for the showcase material, which makes the products stand out, we have created a powerful and beautiful "stage" for the Jiichiro brand's carefully selected sweets.

  • Jiichiro Atre Ebisu Event: A limited-time pop-up store specializing in lemon cakes. With a "marche" theme, the store expresses the image of lemon cakes with fixtures made of chip urethane, Spatial Production a light and fun atmosphere.

    Jiichiro Atre Ebisu Event: A limited-time pop-up store specializing in lemon cakes. With a "marche" theme, the store expresses the image of lemon cakes with fixtures made of chip urethane, Spatial Production a light and fun atmosphere.

  • Jiichiro Project
  • Jiichiro Nishinomiya Gardens Store: By inserting an organic showcase into the overlapping arched opening, customers are invited into a unique worldview.
  • Jiichiro Lumine Shinjuku Store: Focusing on the fact that Shinjuku's local industry is dyeing, the entire area is dyed crimson to create an impressive expression of "Shinjuku, the land of dyeing."
  • Jiichiro Lumine Omiya Store: In honor of the fact that sericulture and silk weaving were once popular in the area, the delicate and soft image of a cocoon is reflected in the space. The memory of the land of Omiya is inherited and brought back to life in the present day.
  • Jiichiro Lumine Tachikawa: A new concept of store design that uses transparent materials such as glass blocks and vinyl curtains to show product inventory and staff back-office operations, which are typically hidden.
  • Jiichiro Tennoji Mio Store: By using white granite for the showcase material, which makes the products stand out, we have created a powerful and beautiful "stage" for the Jiichiro brand's carefully selected sweets.
  • Jiichiro Atre Ebisu Event: A limited-time pop-up store specializing in lemon cakes. With a "marche" theme, the store expresses the image of lemon cakes with fixtures made of chip urethane, Spatial Production a light and fun atmosphere.

Photo: PIPS inc.

About the Project

Overview Known for its "Jiichiro's Baumkuchen," this is a store of a brand that delivers carefully selected sweets based on the concept of "accumulating happiness." With a single-minded "manufacturing spirit" to deliver better sweets to customers, the store continues to take on the challenge of "always changing in order to deliver 'unchanging deliciousness.'" Tanseisha has been supporting the opening of stores all over the country since 2018, while keeping its spirit close to that desire.
Issues/Themes To constantly challenge ourselves with new designs and evolve the Jiichiro brand.
Space Solution/Realization In order to embody the Jiichiro brand's attitude of continuing to take on new challenges, we implement a design approach that is tailored to the location of each store. We aim to create better stores by carefully communicating with business owners on everything from the design theme to the finishing details. Through ongoing relationships, we develop a deep understanding and partnership with business owners and help them solve their problems from a multifaceted perspective.

Basic Information

Client Yataro Co., Ltd.
Services Provided Design, Layout, Production, Construction
Our Team Design, Layout: Nobuto Tsuruoka
Produced by: Tetsuro Sudo, Takayuki Niimi
Project Management: Toshimasa Suzuki
Location Miyagi Prefecture, Saitama Prefecture, Tokyo, Kanagawa Prefecture, Osaka Prefecture, Hyogo Prefecture, Fukuoka Prefecture
Open November 2018～
Website https://jiichiro.com/
Tag
Nobuhito Tsuruoka

Design, Layout

Nobuhito Tsuruoka

We handle Commercial Spaces, mainly retail stores. We consider the essence of space from the perspective of the environment, purpose, and issues, and always create from the perspective of the consumer. While exploring modern technology and knowledge, we value the attitude of always asking "why?" and the ability to change the way you look at things and imagine ways to solve problems.

Main Achievements

Jiichiro Project, Wako Main Building "Wako Watch & Jewelry Square", Sir Thomas LIPTON TEA HOUSE GINZA, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Affiliated companies and solutions

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