Site Search
A different design approach is implemented for each store location, embodying the brand's attitude of always taking on new challenges
Photography: Level9 inc., Yoshiaki Ida, PIPS inc.
| Overview | Known for its "Jiichiro's Baumkuchen," this is a store of a brand that delivers carefully selected sweets based on the concept of "accumulating happiness." With a single-minded "manufacturing spirit" to deliver better sweets to customers, the store continues to take on the challenge of "always changing in order to deliver 'unchanging deliciousness.'" Tanseisha has been supporting the opening of stores all over the country since 2018, while keeping its spirit close to that desire. |
|---|---|
| Issues/Themes | To constantly challenge ourselves with new designs and evolve the Jiichiro brand. |
| Space Solution/Realization | In order to embody the Jiichiro brand's attitude of continuing to take on new challenges, we implement a design approach that is tailored to the location of each store. We aim to create better stores by carefully communicating with business owners on everything from the design theme to the finishing details. Through ongoing relationships, we develop a deep understanding and partnership with business owners and help them solve their problems from a multifaceted perspective. |
| Client | Yataro Co., Ltd. |
|---|---|
| Services Provided | Design, Layout, Production, Construction |
| Project Leads at Tanseisha | Design, Layout: Nobuto Tsuruoka Produced by: Tetsuro Sudo, Takayuki Niimi Project Management: Toshimasa Suzuki |
| Location | Miyagi Prefecture, Saitama Prefecture, Tokyo, Kanagawa Prefecture, Aichi Prefecture, Osaka Prefecture, Hyogo Prefecture, Hiroshima Prefecture, Fukuoka Prefecture |
| Opening Date | November 2018~ |
| Website | https://jiichiro.com/ |
| Tag |
Design, Layout
Nobuhito Tsuruoka
We handle Commercial Spaces, mainly retail stores. We consider the essence of space from the perspective of the environment, purpose, and issues, and always create from the perspective of the consumer. While exploring modern technology and knowledge, we value the attitude of always asking "why?" and the ability to change the way you look at things and imagine ways to solve problems.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』
An open terrace where you can enjoy the excitement of the match and special hospitality at the same time
TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』
A lounge inspired by Tokyo's deep scenery where you can spend your time freely
TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』
A private space where friendships deepen and emotions rise
TOYOTA ARENA TOKYO 『ARENA SHOP』
Alvark Tokyo's first permanent official merchandise shop
TOYOTA ARENA TOKYO 『CONCESSION STAND』
A diverse food and beverage area to liven up your match