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Spatial Production an exciting atmosphere befitting a place where delicious smiles meet
Photo: PIPS inc.
Overview | This is a multi-tenant area that opened in front of Nozomi Plaza in Tokyo Station Ichibangai, where antenna shops of famous confectionery manufacturers gather. It consists of four tenants and an event spot that displays new seasonal products. Based on the concept of "a place where delicious smiles meet," we planned an immersive Environmental Design that strongly emphasizes the theme, creating a new worldview that is widely accepted by people of all ages who use the facility. |
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Issues/Themes | To create a worldview that is acceptable to people of all ages and a sense of unity in the area. To provide fun ideas that would appeal to passersby even when the store is closed. |
Space Solution/Realization | The entire area was designed to immerse visitors in a world that feels as if they are wrapped in gift wrapping, with the expectation of what's inside the gift, the excitement of opening it, and the fun of unwrapping it as common sensations for all generations. The shutters are also decorated with Graphic Design, incorporating Spatial Production that evoke the image of an unopened gift box. We worked closely with each of the shops that make up the complex to create a unique space that harmonizes with the overall theme. |
Client | Tokyo Station Development. Co., ltd. Kameda Seika: KAMEDA SEIKA CO., LTD. Calbee Plus (Tokyo Station): Calbee, Inc. Glico ALMOND DAYS: Ezaki Glico Co., Ltd. Morinaga's Strange Candy Shop: MORINAGA&CO., LTD. |
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Services Provided | [Total Environment] Design, Layout, Production, Construction [KAMEDA SEIKA] Design, Layout, Production, Construction [Calbee Plus (Tokyo Station store)] Design, Layout, Production, Construction [Glico ALMOND DAYS] Basic Layout / Execution Design, Production, Construction [Morinaga's Strange Candy Shop] Production, Construction |
Our Team | [Total Environment] Planning: Maki Hisamitsu Design Direction: Chihiro Hirata, Tomoaki Hayashiya Tenant Direction: Yume Yoneyama Production, Construction: Takuro Yamamoto, Ayako Higuchi Project Management: Yudai Okajima, Shota Onoda [Kameda Seika] Design, Layout: Mio Oba Production, Construction: Takuro Yamamoto, Ayako Higuchi [Calbee Plus (Tokyo Station store)] Design, Layout: Ruriha Oyama Production, Construction: Takuro Yamamoto, Ayako Higuchi Project Management: Ai Oba [Glico ALMOND DAYS] Basic Layout and Execution Design: Yumei Yoneyama Production, Construction: Takuro Yamamoto, Ayako Higuchi [Morinaga's Strange Candy Shop] Production, Construction: Takuro Yamamoto, Ayako Higuchi |
Location | Tokyo, Japan |
Open | December 2022 |
Website | https://www.tokyoeki-1bangai.co.jp/tokyo_okashiland/ |
Tag |
Design Direction (Basic Planning to Basic Layout)
Chihiro Hirata
He has worked on many retail and restaurant store designs, and recently gained experience in areas such as Medical Service Facilities and Hospitality Spaces, and is always looking for solutions to customer concerns from multiple angles.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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Design Direction (Execution Design)
Tomoaki Hayashiya
He has worked on spatial design in a wide range of genres, from commercial to Cultural Spaces focusing on large-scale commercial facilities. He seeks out design approaches that are suited to the context required for the facility, and aims to create "social exchange spaces" through spatial design, where people can gather and empathize with the times and cultures.