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Tokyo Okashi Land

Spatial Production an exciting atmosphere befitting a place where delicious smiles meet

  • Commercial Spaces
  • The large façade design, resembling overlapping gift wrapping, Spatial Production a sense of unity in the area. The entrance is also clearly visible, making the products easy to see.

    The large façade design, resembling overlapping gift wrapping, Spatial Production a sense of unity in the area. The entrance is also clearly visible, making the products easy to see.

  • An art wall where you can take photos with the cute sweets you've purchased

    An art wall where you can take photos with the cute sweets you've purchased

  • Even when the shop is closed, the lively graphics convey the fun world of Okashi Land.

    Even when the shop is closed, the lively graphics convey the fun world of Okashi Land.

  • Kameda Seika: The concept is to change the image of rice crackers. The pop store design is based on the red of the brand logo and is dotted with sweets graphics.

    Kameda Seika: The concept is to change the image of rice crackers. The pop store design is based on the red of the brand logo and is dotted with sweets graphics.

  • Calbee Plus (Tokyo Station): A store with a live kitchen. In the center is a potato chip symbol tree.

    Calbee Plus (Tokyo Station): A store with a live kitchen. In the center is a potato chip symbol tree.

  • Glico ALMOND DAYS: A store that expresses its commitment to ingredients by using wood and stone materials for the central drink counter. It is being developed as a place to promote the appeal of almonds, and is equipped with versatile fixtures to allow for the provision of a variety of products.

    Glico ALMOND DAYS: A store that expresses its commitment to ingredients by using wood and stone materials for the central drink counter. It is being developed as a place to promote the appeal of almonds, and is equipped with versatile fixtures to allow for the provision of a variety of products.

  • Morinaga's Strange Sweets Shop: In addition to selling sweets exclusive to the antenna shop, there is also a kitchen space where you can taste freshly made sweets.

    Morinaga's Strange Sweets Shop: In addition to selling sweets exclusive to the antenna shop, there is also a kitchen space where you can taste freshly made sweets.

  • Tokyo Okashi Land
  • An art wall where you can take photos with the cute sweets you've purchased
  • Even when the shop is closed, the lively graphics convey the fun world of Okashi Land.
  • Kameda Seika: The concept is to change the image of rice crackers. The pop store design is based on the red of the brand logo and is dotted with sweets graphics.
  • Calbee Plus (Tokyo Station): A store with a live kitchen. In the center is a potato chip symbol tree.
  • Glico ALMOND DAYS: A store that expresses its commitment to ingredients by using wood and stone materials for the central drink counter. It is being developed as a place to promote the appeal of almonds, and is equipped with versatile fixtures to allow for the provision of a variety of products.
  • Morinaga's Strange Sweets Shop: In addition to selling sweets exclusive to the antenna shop, there is also a kitchen space where you can taste freshly made sweets.

Photo: PIPS inc.

About the Project

Overview This is a multi-tenant area that opened in front of Nozomi Plaza in Tokyo Station Ichibangai, where antenna shops of famous confectionery manufacturers gather. It consists of four tenants and an event spot that displays new seasonal products. Based on the concept of "a place where delicious smiles meet," we planned an immersive Environmental Design that strongly emphasizes the theme, creating a new worldview that is widely accepted by people of all ages who use the facility.
Issues/Themes To create a worldview that is acceptable to people of all ages and a sense of unity in the area. To provide fun ideas that would appeal to passersby even when the store is closed.
Space Solution/Realization The entire area was designed to immerse visitors in a world that feels as if they are wrapped in gift wrapping, with the expectation of what's inside the gift, the excitement of opening it, and the fun of unwrapping it as common sensations for all generations. The shutters are also decorated with Graphic Design, incorporating Spatial Production that evoke the image of an unopened gift box.
We worked closely with each of the shops that make up the complex to create a unique space that harmonizes with the overall theme.

Basic Information

Client Tokyo Station Development. Co., ltd.
Kameda Seika: KAMEDA SEIKA CO., LTD.
Calbee Plus (Tokyo Station): Calbee, Inc.
Glico ALMOND DAYS: Ezaki Glico Co., Ltd.
Morinaga's Strange Candy Shop: MORINAGA＆CO., LTD.
Services Provided [Total Environment] Design, Layout, Production, Construction
[KAMEDA SEIKA] Design, Layout, Production, Construction
[Calbee Plus (Tokyo Station store)] Design, Layout, Production, Construction
[Glico ALMOND DAYS] Basic Layout / Execution Design, Production, Construction
[Morinaga's Strange Candy Shop] Production, Construction
Project Leads at Tanseisha [Total Environment]
Planning: Maki Hisamitsu
Design Direction: Chihiro Hirata, Tomoaki Hayashiya
Tenant Direction: Yume Yoneyama
Production, Construction: Takuro Yamamoto, Ayako Higuchi
Project Management: Yudai Okajima, Shota Onoda
[Kameda Seika]
Design, Layout: Mio Oba
Production, Construction: Takuro Yamamoto, Ayako Higuchi
[Calbee Plus (Tokyo Station store)]
Design, Layout: Ruriha Oyama
Production, Construction: Takuro Yamamoto, Ayako Higuchi
Project Management: Ai Oba
[Glico ALMOND DAYS]
Basic Layout and Execution Design: Yumei Yoneyama
Production, Construction: Takuro Yamamoto, Ayako Higuchi
[Morinaga's Strange Candy Shop]
Production, Construction: Takuro Yamamoto, Ayako Higuchi
Location Tokyo, Japan
Opening Date December 2022
Website https://www.tokyoeki-1bangai.co.jp/tokyo_okashiland/
Tag
Chihiro Hirata

Design Direction (Basic Planning to Basic Layout)

Chihiro Hirata

He has worked on many retail and restaurant store designs, and recently gained experience in areas such as Medical Service Facilities and Hospitality Spaces, and is always looking for solutions to customer concerns from multiple angles.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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