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Honda Welcome Plaza Aoyama

A friendly and comfortable public space that will evolve into a place for high-quality brand experiences and communication

  • Business Spaces
  • The "Waigaya Tree" at the entrance welcomes guests and encourages communication.

    The "Waigaya Tree" at the entrance welcomes guests and encourages communication.

  • Through a wide range of products, advanced technology exhibits, events, and more, we provide experiences that "expand the possibilities of life."

    Through a wide range of products, advanced technology exhibits, events, and more, we provide experiences that "expand the possibilities of life."

  • "MILES Honda Cafe" offers original Honda menu items to add color to your relaxing time.

    "MILES Honda Cafe" offers original Honda menu items to add color to your relaxing time.

  • The shop is packed with Honda-related original goods, and even just browsing will get you excited.

    The shop is packed with Honda-related original goods, and even just browsing will get you excited.

  • A long, wood-toned counter serves as an information desk to guide customers.

    A long, wood-toned counter serves as an information desk to guide customers.

  • Honda Welcome Plaza Aoyama
  • Through a wide range of products, advanced technology exhibits, events, and more, we provide experiences that "expand the possibilities of life."
  • "MILES Honda Cafe" offers original Honda menu items to add color to your relaxing time.
  • The shop is packed with Honda-related original goods, and even just browsing will get you excited.
  • A long, wood-toned counter serves as an information desk to guide customers.

Photo: T D&R

About the Project

Overview Showrooms on the first floor of Honda's headquarters in Aoyama, Tokyo, has been renovated to further evolve the concepts it has had since it first opened in 1985: "A place to promote Honda's products and corporate stance" and "A place of relaxation where anyone can drop in casually." In addition to conveying Honda's cherished philosophy and history, the showroom also provides a place for high-quality brand experiences and communication as a public space with a cafe and shop attached.
Issues/Themes Through product exhibits that communicate Honda's values and passion, the space will enable visitors to experience Honda's 2030 vision, which is to "provide everyone with the joy of expanding life's possibilities - leading the evolution of mobility and lifestyles for everyone around the world."
Space Solution/Realization In order to embody the interior concept of "a place you want to visit again and again," an open design with a view of the plaza and cafe from outside was created, and the base wood grain material was selected and samples were repeatedly prototyped. A friendly and comfortable space was created with the interior and fixtures incorporating an abundance of wood and greenery with a focus on texture.
Design for Environment Economical dimensions: The counter top and base are designed to standard dimensions, with attention paid to making effective use of materials.
Universal design: The information counter is also equipped with a low table counter that is wheelchair accessible.

Basic Information

Client Honda Motor Co., Ltd.
Services Provided Execution Design, Production, Construction
Our Team Execution Design Direction: Satoshi Okura
Production, Construction: Ryota Fukuyama
Project Management: Toru Onozawa
Location Tokyo, Japan
Open January 2020
Website https://www.honda.co.jp/welcome-plaza/
Tag
Satoshi Okura

Execution Design Direction

Satoshi Okura

In addition to Commercial Spaces such as large retail stores, bookstores, apparel stores and hotels, they also design event and entertainment spaces such as aquariums and exhibitions. They carry out Design, Layout work utilizing a wide range of specialized knowledge.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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