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Tochigi Leather Antenna Shop

A base that conveys the appeal and worldview of our own brand while involving and revitalizing the local community

  • Commercial Spaces
  • A large table made of horse chestnut is placed at the front, encouraging communication with customers and helping to promote the brand.

    A large table made of horse chestnut is placed at the front, encouraging communication with customers and helping to promote the brand.

  • The store is located near the head office and manufacturing plant. The exterior is made of materials such as wooden lattice, Oya stone, and oak that are highly compatible with the quaint storehouse streetscape and local scenery.

    The store is located near the head office and manufacturing plant. The exterior is made of materials such as wooden lattice, Oya stone, and oak that are highly compatible with the quaint storehouse streetscape and local scenery.

  • Located in front of Tochigi Station, the windows have a lattice pattern that maintains visibility, while the stone walls act as benches to increase the space's appeal.

    Located in front of Tochigi Station, the windows have a lattice pattern that maintains visibility, while the stone walls act as benches to increase the space's appeal.

  • The fixtures are designed based on the manufacturing process and techniques used in the factory, aiming to create an affinity with the brand and products.

    The fixtures are designed based on the manufacturing process and techniques used in the factory, aiming to create an affinity with the brand and products.

  • The store also incorporates the sustainable initiatives that Tochigi Leather Co., Ltd. values, such as using scraps that would normally be discarded for display purposes.

    The store also incorporates the sustainable initiatives that Tochigi Leather Co., Ltd. values, such as using scraps that would normally be discarded for display purposes.

  • Tochigi Leather Antenna Shop
  • The store is located near the head office and manufacturing plant. The exterior is made of materials such as wooden lattice, Oya stone, and oak that are highly compatible with the quaint storehouse streetscape and local scenery.
  • Located in front of Tochigi Station, the windows have a lattice pattern that maintains visibility, while the stone walls act as benches to increase the space's appeal.
  • The fixtures are designed based on the manufacturing process and techniques used in the factory, aiming to create an affinity with the brand and products.
  • The store also incorporates the sustainable initiatives that Tochigi Leather Co., Ltd. values, such as using scraps that would normally be discarded for display purposes.

Photo: Taichi Misonoo

About the Project

Overview Tochigi Leather Co., Ltd. is one of Japan's leading tanners (leather tanners) with a history dating back to 1937. The company has opened its first antenna shop to promote the appeal of its own globally acclaimed brand of leather, "Tochigi Leather," which is made using natural materials and the traditional method of "vegetable tanning." The company has also opened its first antenna shop to create a place where people can experience the appeal of the brand.
Issues/Themes In order to protect the quality of the delicate leather, care is taken to avoid the effects of ultraviolet rays and other factors, and the facility will be open to the local community, allowing for factory tours, shop tours, and workshops.
Space Solution/Realization In order to convey the appeal of Tochigi Leather while taking advantage of the location, which has a streetscape of warehouses that is a Tourism resource for the region, we positioned the store as "a store that allows customers to experience Tochigi Leather and contributes to the revitalization of the region." The concept is "Craftsmanship." In addition to the finest material, "Tochigi Leather," made by the hands of craftsmen, we have set up fixtures and other items using materials that are highly compatible with Tochigi Leather, so that customers can feel the inspiration from the particular manufacturing process and methods, as well as the attitude of aiming for harmony with and revitalization of the region.
Design for Environment Recycled materials: Scrap wood from the manufacturing process in the factory was used as material for the display fixtures.

Basic Information

Client Tochigi Leather Co., Ltd.
Services Provided Design, Layout, Production, Construction
Project Leads at Tanseisha Design, Layout: Tatsuya Yamada
Production, Construction: Hiroaki Matsushita
Project Management: Hirokatsu Ueyanagi
Awards Selected for the 39th Display Industry Award (2020)
Location Tochigi Prefecture
Opening Date February 2020
Website http://www.tochigi-leather.co.jp/
Tag
Tatsuya Yamada

Design, Layout

Tatsuya Yamada

After working as a staff member at a cafe and an interior design shop, he joined Tanseisha. He gained experience and know-how in the field of shop design for specialty stores such as retail stores and restaurants. When designing spaces, he tries to sincerely face and tackle the things he creates together with the business owner.

Main Achievements

Tochigi Leather Antenna Shop, HOTEL KADO GOSHO-MINAMI KYOTO, Nescafe Sleep Cafe Oimachi, CRISP SALAD WORKS Hiroo, HTB (Hokkaido Broadcasting Station) new building entrance hall, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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