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Facing Yasukuni-dori in Shinjuku, this is the largest flagship store in the history of the Alpen Group.
Photo: PHOTO CRAFT
Overview | This flagship store is the largest in the history of the Alpen Group, and operates three business categories: sports, outdoor, and golf, with a total floor area of approximately 12,300 m2 from the second basement floor to the eighth floor above ground. The space is designed with an awareness of "reality" and "environmental regeneration," and offers the value that only a physical store can provide, by allowing customers to experience and feel the excitement of sports. |
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Issues/Themes | As the largest flagship store in Tokyo, we aimed to "create a space where customers can experience services that can only be found here." On each floor of the main sports area, we aimed to appeal to customers with the three elements of "real materials," "real greenery," and "upcycling" as our corporate message. |
Space Solution/Realization | We were particular about providing a realistic experience to customers by using materials used in actual stadiums such as the New National Stadium and Ariake Coliseum on each floor, allowing them to experience the feel of using the equipment in a real atmosphere. In addition, we created a space that expresses our consideration for the natural environment by Spatial Production used and discarded sports equipment provided by Alpen and real plants throughout the space. |
Design for Environment | Recycled materials: Used and discarded sporting goods have been upcycled and used for display purposes in various parts of the store. |
Client | Alpen Co.Ltd. |
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Services Provided | Design, Layout, Production, Construction, Project Management (2nd basement floor to 5th floor) |
Our Team | Design, Layout: Kenzo Otsuki Production, Construction: Tatsuya Iimura Project Management: Kenta Ishizuka |
Location | Tokyo, Japan |
Open | April 2022 |
Website | https://store.alpen-group.jp/alpentokyo/CSfTokyoTop.jsp |
Tag |
Design, Layout
OOTSUKI Kenzo
Ootsuki designs spaces for many fields, including corporate lounges, hotels and other facilities in hospitality, show rooms, amusement and more, specializing in commercial space, retail in particular. In recent years he has blossomed in design related to sports and wellness.
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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