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Alpen Tokyo

Facing Yasukuni-dori in Shinjuku, this is the largest flagship store in the history of the Alpen Group.

  • Commercial Spaces
  • The building, which can be seen from the windows of JR trains, features a gate, signs, and a giant sign containing plantings that are all painted a vivid alpine blue, making an impressive impression on passersby.

    The building, which can be seen from the windows of JR trains, features a gate, signs, and a giant sign containing plantings that are all painted a vivid alpine blue, making an impressive impression on passersby.

  • The two round pillars, made of plants and curved signage, and the mesh LED shoe wall that connects them Spatial Production a completely different world view inside and outside the building. The same floor material as the New National Stadium allows you to experience a full-fledged grip.

    The two round pillars, made of plants and curved signage, and the mesh LED shoe wall that connects them Spatial Production a completely different world view inside and outside the building. The same floor material as the New National Stadium allows you to experience a full-fledged grip.

  • The flooring is made of the same material as the basketball court, and the pillars are used to display basketball equipment such as balls that were going to be discarded. Realistic materials are combined with neon-style lighting and other elements that give the place a Shinjuku street feel.

    The flooring is made of the same material as the basketball court, and the pillars are used to display basketball equipment such as balls that were going to be discarded. Realistic materials are combined with neon-style lighting and other elements that give the place a Shinjuku street feel.

  • The soccer equipment area has a ceiling and floor that evokes the image of a soccer field. You can try on shoes while sitting on seats that are used on the benches of famous stadiums.

    The soccer equipment area has a ceiling and floor that evokes the image of a soccer field. You can try on shoes while sitting on seats that are used on the benches of famous stadiums.

  • The tennis equipment area is finished with the same flooring as the courts at Ariake Coliseum, allowing visitors to experience a realistic grip. Countless used rackets are lined up on display on the walls and at the tops of the pillars.

    The tennis equipment area is finished with the same flooring as the courts at Ariake Coliseum, allowing visitors to experience a realistic grip. Countless used rackets are lined up on display on the walls and at the tops of the pillars.

  • Used balls have been embedded into the court fence on the wall of the elevator hall near the tennis equipment area, Spatial Production even the short wait times enjoyable.

    Used balls have been embedded into the court fence on the wall of the elevator hall near the tennis equipment area, Spatial Production even the short wait times enjoyable.

  • The baseball equipment area has a diamond, mound and home base depicted on the ceiling with lines of light, creating a space reminiscent of a baseball stadium or locker room.

    The baseball equipment area has a diamond, mound and home base depicted on the ceiling with lines of light, creating a space reminiscent of a baseball stadium or locker room.

  • The outdoor floors are from the 3rd to 5th floors. Along with an overwhelming variety of products, the store offers impressive displays that evoke real camping scenes and the bustle of a market.

    The outdoor floors are from the 3rd to 5th floors. Along with an overwhelming variety of products, the store offers impressive displays that evoke real camping scenes and the bustle of a market.

  • Nicknamed the "Lantern Yagura," this area is a collection of lantern products. Each corner has its own design and Spatial Production that is linked to visual merchandising, providing visitors with the enjoyment of wandering around.

    Nicknamed the "Lantern Yagura," this area is a collection of lantern products. Each corner has its own design and Spatial Production that is linked to visual merchandising, providing visitors with the enjoyment of wandering around.

  • Alpen Tokyo
  • The two round pillars, made of plants and curved signage, and the mesh LED shoe wall that connects them Spatial Production a completely different world view inside and outside the building. The same floor material as the New National Stadium allows you to experience a full-fledged grip.
  • The flooring is made of the same material as the basketball court, and the pillars are used to display basketball equipment such as balls that were going to be discarded. Realistic materials are combined with neon-style lighting and other elements that give the place a Shinjuku street feel.
  • The soccer equipment area has a ceiling and floor that evokes the image of a soccer field. You can try on shoes while sitting on seats that are used on the benches of famous stadiums.
  • The tennis equipment area is finished with the same flooring as the courts at Ariake Coliseum, allowing visitors to experience a realistic grip. Countless used rackets are lined up on display on the walls and at the tops of the pillars.
  • Used balls have been embedded into the court fence on the wall of the elevator hall near the tennis equipment area, Spatial Production even the short wait times enjoyable.
  • The baseball equipment area has a diamond, mound and home base depicted on the ceiling with lines of light, creating a space reminiscent of a baseball stadium or locker room.
  • The outdoor floors are from the 3rd to 5th floors. Along with an overwhelming variety of products, the store offers impressive displays that evoke real camping scenes and the bustle of a market.
  • Nicknamed the "Lantern Yagura," this area is a collection of lantern products. Each corner has its own design and Spatial Production that is linked to visual merchandising, providing visitors with the enjoyment of wandering around.

Photo: PHOTO CRAFT

About the Project

Overview This flagship store is the largest in the history of the Alpen Group, and operates three business categories: sports, outdoor, and golf, with a total floor area of approximately 12,300 m2 from the second basement floor to the eighth floor above ground. The space is designed with an awareness of "reality" and "environmental regeneration," and offers the value that only a physical store can provide, by allowing customers to experience and feel the excitement of sports.
Issues/Themes As the largest flagship store in Tokyo, we aimed to "create a space where customers can experience services that can only be found here." On each floor of the main sports area, we aimed to appeal to customers with the three elements of "real materials," "real greenery," and "upcycling" as our corporate message.
Space Solution/Realization We were particular about providing a realistic experience to customers by using materials used in actual stadiums such as the New National Stadium and Ariake Coliseum on each floor, allowing them to experience the feel of using the equipment in a real atmosphere. In addition, we created a space that expresses our consideration for the natural environment by Spatial Production used and discarded sports equipment provided by Alpen and real plants throughout the space.
Design for Environment Recycled materials: Used and discarded sporting goods have been upcycled and used for display purposes in various parts of the store.

Basic Information

Client Alpen Co.Ltd.
Services Provided Design, Layout, Production, Construction, Project Management (2nd basement floor to 5th floor)
Our Team Design, Layout: Kenzo Otsuki
Production, Construction: Tatsuya Iimura
Project Management: Kenta Ishizuka
Location Tokyo, Japan
Open April 2022
Website https://store.alpen-group.jp/alpentokyo/CSfTokyoTop.jsp
Tag
OOTSUKI Kenzo

Design, Layout

OOTSUKI Kenzo

Ootsuki designs spaces for many fields, including corporate lounges, hotels and other facilities in hospitality, show rooms, amusement and more, specializing in commercial space, retail in particular. In recent years he has blossomed in design related to sports and wellness.

Main Achievements

ASICS Sports Complex TOKYO BAY, ASICS Sports Complex TOKYO BAY, Fit&Go (Master Plan), Tokai Tokyo Securities Premier Salon Orkudor, AINZ&TULPE Shibuya Koen-dori Store, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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