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Fukaya Hanazono Premium Outlets

Enjoy your time however you like in a space where you can feel the charm of the region everywhere.

  • Commercial Spaces
  • Entrance area: The architectural volume was adjusted to create a gate-like atmosphere. The placement of a pop-up store Spatial Production a lively and welcoming entrance space.

    Entrance area: The architectural volume was adjusted to create a gate-like atmosphere. The placement of a pop-up store Spatial Production a lively and welcoming entrance space.

  • Varying the width of the passageway creates a comfortable environment that seamlessly connects with the plaza space.

    Varying the width of the passageway creates a comfortable environment that seamlessly connects with the plaza space.

  • Brick Field (left) and Forest Field (right). Adding variety to the space while maintaining the uniformity of the facility.

    Brick Field (left) and Forest Field (right). Adding variety to the space while maintaining the uniformity of the facility.

  • A shortcut area with narrow passageways. A large roof creates a sense of zoning, enhancing the attraction effect.

    A shortcut area with narrow passageways. A large roof creates a sense of zoning, enhancing the attraction effect.

  • View of the facility from the food hall terrace on the second floor. Careful planning of the placement of outdoor units on the rooftop ensures a pleasant, noise-free view.

    View of the facility from the food hall terrace on the second floor. Careful planning of the placement of outdoor units on the rooftop ensures a pleasant, noise-free view.

  • 2nd floor Food Hall Overlooking the terrace. Video projected on the glass surface are intended to attract customers to the food hall.

    2nd floor Food Hall Overlooking the terrace. Video projected on the glass surface are intended to attract customers to the food hall.

  • The food hall on the second floor is covered with a strong yet soft sloping ceiling, making it one of the most comfortable spaces in the facility.

    The food hall on the second floor is covered with a strong yet soft sloping ceiling, making it one of the most comfortable spaces in the facility.

  • 2nd floor Food Hall. A wide variety of FFE options to meet the diverse needs of our customers.

    2nd floor Food Hall. A wide variety of FFE options to meet the diverse needs of our customers.

  • 2nd floor Food Hall: Video Production on the sash. A collaborative Video by 10 artists with the theme of fireworks will be shown.

    2nd floor Food Hall: Video Production on the sash. A collaborative Video by 10 artists with the theme of fireworks will be shown.

  • Fukaya Hanazono Premium Outlets
  • Varying the width of the passageway creates a comfortable environment that seamlessly connects with the plaza space.
  • Brick Field (left) and Forest Field (right). Adding variety to the space while maintaining the uniformity of the facility.
  • A shortcut area with narrow passageways. A large roof creates a sense of zoning, enhancing the attraction effect.
  • View of the facility from the food hall terrace on the second floor. Careful planning of the placement of outdoor units on the rooftop ensures a pleasant, noise-free view.
  • 2nd floor Food Hall Overlooking the terrace. Video projected on the glass surface are intended to attract customers to the food hall.
  • The food hall on the second floor is covered with a strong yet soft sloping ceiling, making it one of the most comfortable spaces in the facility.
  • 2nd floor Food Hall. A wide variety of FFE options to meet the diverse needs of our customers.
  • 2nd floor Food Hall: Video Production on the sash. A collaborative Video by 10 artists with the theme of fireworks will be shown.

Photo: Nacása & Partners Inc.

About the Project

Overview This outlet mall is themed around "coexistence with the local community" by taking advantage of the charms of the naturally rich Fukaya city and northwestern Saitama prefecture, and "a place where customers with various needs can enjoy their time however they like." It offers high-end brands, daily use items, famous shops in Saitama prefecture, attraction areas, art works, and other content that will make your stay even more enjoyable, along with the charms of the region.
Issues/Themes Our goal is to provide customers with "fun," "simple" and "comfortable" experiences in this vast facility with a site area of approximately 176,800 m2 and store area of approximately 27,500 m2.
Space Solution/Realization Based on the concept of "Hanazono SCAPE," we divided the vast sales floor into the "Brick Field," which uses bricks associated with Fukaya City, and the "Forest Field," which allows you to experience the lush natural scenery, to create a diverse environment. The food hall "Food Lodge," which occupies the second floor, is based on the concept of a "Tree House Terrace," and features Video Production on the sashes to create a space that will ensure high satisfaction during your stay.

Basic Information

Client MITSUBISHI ESTATE・SIMON Co., Ltd.
Services Provided Total Environment: Design Collaboration (Basic Concept, Architectural Design Planning)
Food hall: Basic Concept, Environmental Design, Video content production, FFE Planning & Construction, sign planning and construction, naming and Logo Design
Information and bus waiting lounge: Basic Concept, environmental design, FFE Planning & Construction, sign planning and construction
Our Team Design Direction: Yasuyuki Kozu
Design, Layout: Takahiro Tsuboi, Takumi Masuda
Video Direction: Shinya Nayuki
Video planning: Miki Ishiai
Production, Construction: Yoshihito Ito, Tomohiro Sonobe
Project Management: Yoshiro Terayama
Location Saitama, Japan
Open October 2022
Website https://www.premiumoutlets.co.jp/fukayahanazono/
Tag
Yasuyuki Kozu

Design Direction

Yasuyuki Kozu

He designs in a wide range of fields, large and small, from Commercial Spaces such as shopping centers and specialty stores to Public Spaces such as stations and airport lounges. He is always mindful of the intersection between design and society, and strives to create new added value.

Main Achievements

Minami Machida Granberry Park, Midland Square Cinema 2, Orbi Yokohama, Lumine Yurakucho, Ecute Tachikawa, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Affiliated companies and solutions

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