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- Hokkaido Wine Headquarters and Brewery
Hokkaido Wine Headquarters and Brewery
Communicating the appeal of Hokkaido wine to a wide range of visitors from Japan and abroad through new experiences
- Business Spaces
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Special tasting room "Keller3": The underground wine cellar has been renovated so that it can also be used as a tasting space, transforming it into a new experience for winery tours.
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The newly installed "Vintage Cabinet" is located on the winery tour course in the production area. You can feel special surrounded by many precious old vintage wines on display.
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Virtual Vineyard: The beautiful seasonal scenery of Tsurunuma Vineyard, the company's largest direct farm in Japan, is projected onto a large Video screen to create an immersive experience.
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An exhibition space that makes use of the factory's layout to allow visitors to enjoy the realism of the manufacturing site
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The Vineyard Lounge in the entrance lobby welcomes visitors. Eye-catching graphics deepen interest and understanding in winemaking.
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A wine shop where you can purchase the company's branded wines and items that will help you enjoy wine even more
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The design of the wine shop, which is free to enter, is bright and friendly, with wall graphics to add some contrast to the space.
Photo by Hajime Nohara
About the Project
| Overview | HOKKAIDO WINE CO., LTD., Japan's largest winery that brews Japanese wine [wine produced domestically using only domestically grown grapes], is undertaking a renovation project for its headquarters and brewery as part of its efforts to strengthen and improve its brand value. At the Otaru Wine Gallery, which is attached to the head office, the lounge where customers are welcomed and the brand shop have been renovated, and new content has been added, such as an introduction to the company's history, a large-scale Video of one of Japan's largest vineyards, and a tasting space in the underground space, on a winery tour course that allows visitors to experience the actual winemaking equipment. Through this hands-on winery tour, visitors can learn about the appeal of Hokkaido wine. |
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| Issues/Themes | The aim is to promote the appeal of the brand wines produced by HOKKAIDO WINE CO., LTD., increase the number of visitors, and improve the value of the products. Our philosophy, which has remained unchanged since our founding, is that "winemaking is agriculture," and this is to convey that Hokkaido wine is the origin and soil of the region. |
| Space Solution/Realization | The role of each area was clarified to increase the appeal to a wide range of visitors from Japan and abroad. The lounge and shop, which are sure to be a must-visit for visitors, were designed to provide information using bright, friendly tones and eye-catching Video and graphics to deepen interest and understanding in winemaking based on the company's philosophy. The winery viewing area, which requires reservations, is designed to allow visitors to fully enjoy the immersive atmosphere unique to a brewery, with the factory layout left intact and the exhibitions and spatial Spatial Production carefully designed not to interfere with the brewing process. In addition, a large Video screen that allows visitors to immerse themselves in the beautiful seasonal scenery of the company's direct farm, Tsurunuma Vineyard, and a tasting room renovated from a wine cellar have been newly installed Spatial Production a special atmosphere. |
Basic Information
| Client | HOKKAIDO WINE CO., LTD. |
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| Services Provided | Design, Layout, Production, Construction |
| Our Team | Design, Layout: Moe Yamaguchi Production, Construction: Eijun Mori |
| Location | Hokkaido |
| Open | September 2023 (pre-opening) |
| Website | https://www.hokkaidowine.com/ |
| Tag |
Design, Layout
Moe Yamaguchi
Making use of the experience he has cultivated in product design, he aims to incorporate minute details into the space and create designs with a sense of rhythm. He is skilled in color coordination and strives to create cohesive spatial designs.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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