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Seiko overseas boutique design development
(Seiko Boutique London/
Grand Seiko Boutique Beverly Hills)

Developing store designs to enhance global brand value and accelerate global expansion

  • Commercial Spaces
  • The entrance facing the high-end shopping street of Rodeo Drive, lined with luxury watch stores (Grand Seiko Boutique Beverly Hills)

    The entrance facing the high-end shopping street of Rodeo Drive, lined with luxury watch stores (Grand Seiko Boutique Beverly Hills)

  • The area in front of the entrance is the Seiko area.

    The area in front of the entrance is the Seiko area.

  • The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.

    The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.

  • At the back of the Grand Seiko area is the business lounge

    At the back of the Grand Seiko area is the business lounge

  • The interior is based on grey and features the iconic Grand Seiko Blue Panel.

    The interior is based on grey and features the iconic Grand Seiko Blue Panel.

  • Seiko overseas boutique design development<br>(Seiko Boutique London/<br>Grand Seiko Boutique Beverly Hills)
  • The area in front of the entrance is the Seiko area.
  • The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.
  • At the back of the Grand Seiko area is the business lounge
  • The interior is based on grey and features the iconic Grand Seiko Blue Panel.

Photo: Nacása & Partners Inc.

実績について

概要 グランドセイコーの独立ブランド化に伴い、セイコーブティックで初となるセイコーとグランドセイコーのブティックデザインが融合したブティックを「セイコーブティック　ロンドン」で実現。また、グランドセイコー単独ブティックのデザインを、基幹店となる「グランドセイコーブティック　ビバリーヒルズ」において開発しました。

Basic Information

Client Seiko Watch Corporation
Services Provided Facility Concept Planning, Design, Layout
Our Team Facility Concept Planning: Miho Yagabe
Direction, Design, Layout: Yasushi Inose
Project Management: Hiroyuki Kano
Location England (Seiko Boutique London), America (Grand Seiko Boutique Beverly Hills)
Open Seiko Boutique London: August 2017, Grand Seiko Boutique Beverly Hills: November 2017
Tag
Yasushi Inose

Direction, Design, Layout

Yasushi Inose

After working on creating spaces for cultural facilities, he is now involved in creating a variety of spaces, including restaurants, retail stores, offices, and event spaces. He pursues problem-solving designs in a wide range of fields, regardless of industry or business type. Recently, he has been focusing on designing Hospitality Spaces, which are attracting increasing attention in society, such as the medical field (clinics, health checkup centers) and sports hospitality facilities.

Main Achievements

別府温泉 杉乃井ホテル 大展望露天風呂「棚湯」リニューアル、プリモ麻布十番クリニック、ヘルチェック大宮センター、ちばなクリニック　健康管理センター、MYメディカルクリニック大手町、ナゴヤガーデンクリニック、セイコードリームスクエア、BASELWORLD SEIKO Stand 2008～、淳風会健康管理センターVIP LOUNGE リニューアル、新宿追分クリニック レディースフロア、鶯谷健診センター 2F、鶯谷健診センター 人間ドックフロア リニューアル、THE LANDMARK SQUARE TOKYO など

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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