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Seiko overseas boutique design development
(Seiko Boutique London/
Grand Seiko Boutique Beverly Hills)

Developing store designs to enhance global brand value and accelerate global expansion

  • Commercial Spaces

With Grand Seiko becoming an independent brand, the first Seiko boutique to combine the boutique designs of Seiko and Grand Seiko was realized at "Seiko Boutique London". In addition, the design of a Grand Seiko stand-alone boutique was developed for the flagship store "Grand Seiko Boutique Beverly Hills".

  • The entrance facing the high-end shopping street of Rodeo Drive, lined with luxury watch stores (Grand Seiko Boutique Beverly Hills)

    The entrance facing the high-end shopping street of Rodeo Drive, lined with luxury watch stores (Grand Seiko Boutique Beverly Hills)

  • The area in front of the entrance is the Seiko area.

    The area in front of the entrance is the Seiko area.

  • The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.

    The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.

  • At the back of the Grand Seiko area is the business lounge

    At the back of the Grand Seiko area is the business lounge

  • The interior is based on grey and features the iconic Grand Seiko Blue Panel.

    The interior is based on grey and features the iconic Grand Seiko Blue Panel.

  • Seiko overseas boutique design development<br>(Seiko Boutique London/<br>Grand Seiko Boutique Beverly Hills)
  • The area in front of the entrance is the Seiko area.
  • The sales floor at the back of the store is the first Seiko boutique to feature the new Grand Seiko Boutique design.
  • At the back of the Grand Seiko area is the business lounge
  • The interior is based on grey and features the iconic Grand Seiko Blue Panel.

Photo: Nacása & Partners Inc.

About the Project

Overview With Grand Seiko becoming an independent brand, the first Seiko boutique to combine the boutique designs of Seiko and Grand Seiko was realized at "Seiko Boutique London". In addition, the design of a Grand Seiko stand-alone boutique was developed for the flagship store "Grand Seiko Boutique Beverly Hills".

Basic Information

Client Seiko Watch Corporation
Services Provided Facility Concept Planning, Design, Layout
Project Leads at Tanseisha Facility Concept Planning: Miho Yagabe
Direction, Design, Layout: Yasushi Inose
Project Management: Hiroyuki Kano
Location England (Seiko Boutique London), America (Grand Seiko Boutique Beverly Hills)
Opening Date Seiko Boutique London: August 2017, Grand Seiko Boutique Beverly Hills: November 2017
Tag
Yasushi Inose

Direction, Design, Layout

Yasushi Inose

After working on creating spaces for cultural facilities, he is now involved in creating a variety of spaces, including restaurants, retail stores, offices, and event spaces. He pursues problem-solving designs in a wide range of fields, regardless of industry or business type. Recently, he has been focusing on designing Hospitality Spaces, which are attracting increasing attention in society, such as the medical field (clinics, health checkup centers) and sports hospitality facilities.

Main Achievements

Grand Seiko Watches and Wonders Geneva 2025, Grand Seiko Boutique Omotesando Hills, Grand Seiko Flagship Boutique Ginza Namiki-dori, Beppu Onsen Suginoi Hotel renewal of the large open-air bath "Tanayu" with a great view, Primo Azabu-Juban Clinic, BASELWORLD SEIKO Stand 2008~, Shinjuku Oiwake Clinic women's floor, Uguisudani Health Checkup Center health checkup floor renewal, etc.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Affiliated companies and solutions

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