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Coca-Cola Bottlers Japan Hiroshima Factory

A factory tour facility where you can intuitively experience the manufacturing process through all five senses

  • Business Spaces
  • A factory tour area where you can enjoy excitement and surprises

    A factory tour area where you can enjoy excitement and surprises

  • The "Bottle Theater" begins the experiential plant tour, leading guests through the bottle caps.

    The "Bottle Theater" begins the experiential plant tour, leading guests through the bottle caps.

  • "Plant Road" - A fun tour of the process of becoming a beverage ingredient

    "Plant Road" - A fun tour of the process of becoming a beverage ingredient

  • Spatial Production of the process of becoming water and mixing it with syrup

    Spatial Production of the process of becoming water and mixing it with syrup

  • By blending into the space, Spatial Production a subjective factory tour that leaves a strong impression.

    By blending into the space, Spatial Production a subjective factory tour that leaves a strong impression.

  • The "cooling and carbonation" process uses a special sheet that changes with a flash to Spatial Production a surprising and exciting feeling as the beverage is completed.

    The "cooling and carbonation" process uses a special sheet that changes with a flash to Spatial Production a surprising and exciting feeling as the beverage is completed.

  • "Story Avenue" weaves together the history of Coca-Cola and its major brands as you walk through the factory, building up anticipation for the tour.

    "Story Avenue" weaves together the history of Coca-Cola and its major brands as you walk through the factory, building up anticipation for the tour.

  • An exhibition area where you can learn about the huge volume of vending machines shipped, rare vending machines, and vending machine trivia

    An exhibition area where you can learn about the huge volume of vending machines shipped, rare vending machines, and vending machine trivia

  • A lounge where you can enjoy tasting various brands including Coca-Cola.

    A lounge where you can enjoy tasting various brands including Coca-Cola.

  • Coca-Cola Bottlers Japan Hiroshima Factory
  • The "Bottle Theater" begins the experiential plant tour, leading guests through the bottle caps.
  • "Plant Road" - A fun tour of the process of becoming a beverage ingredient
  • Spatial Production of the process of becoming water and mixing it with syrup
  • By blending into the space, Spatial Production a subjective factory tour that leaves a strong impression.
  • The "cooling and carbonation" process uses a special sheet that changes with a flash to Spatial Production a surprising and exciting feeling as the beverage is completed.
  • "Story Avenue" weaves together the history of Coca-Cola and its major brands as you walk through the factory, building up anticipation for the tour.
  • An exhibition area where you can learn about the huge volume of vending machines shipped, rare vending machines, and vending machine trivia
  • A lounge where you can enjoy tasting various brands including Coca-Cola.

Photography: Taira Kurihara

About the Project

Overview This is a factory tour area set up in the "New Hiroshima Factory," which was completed to replace the Hongo Factory, which was shut down after suffering severe flood damage from the heavy rains that hit Western Japan in July 2018. The facility offers a "plant tour" that allows visitors to enjoy "surprises" as a new factory tour experience, in order to become a new symbol of Hiroshima, which has achieved reconstruction.
Issues/Themes Our goal is to provide visitors with a special experience with Coca-Cola in an extraordinary space, and to create a cutting-edge factory tour facility that will set a new standard for the future.
Space Solution/Realization In addition to the conventional objective factory tour of "seeing the manufacturing process," we aimed to provide a subjective factory tour where guests could "experience" the manufacturing process, and revamped the route so that guests themselves would become the ingredients of the beverage and tour the observation area. We also set up an "experience booth" where guests could intuitively experience the manufacturing process through the five senses, including sight and hearing, and created a "plant tour" where guests could enjoy "surprises" through spatial Spatial Production that bring out the excitement of the brand.
Design for Environment Universal design: Considering the facility's role as a global brand facility, all signage is in both Japanese and English.

Basic Information

Client Coca-Cola Bottlers Japan Inc.
Services Provided Facility Concept Planning, Display Planning, Design, Layout, Production, Construction, Video Production
Our Team Planning Direction: Masato Watanabe
Design Direction, Design, Layout: Ryo Mizuguchi
Technical Direction: Miki Ishiai
Creative support: Masaki Ikeda, Ako Tatematsu
Production, Construction: Tomoki Abe
Project Management: Masakazu Sugiura
Location Hiroshima Prefecture
Open April 2023
Tag
Masato Watanabe

Planning Direction

Masato Watanabe

Using the knowledge and positive attitude we have cultivated in a wide variety of situations as our driving force, we provide solutions that maximize and optimize the value of spaces through concept planning that combines "thorough dialogue with the resources (information) contained within a company" and "customer mind stories."

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Ryo Mizuguchi

Design Direction, Design, Layout

Ryo Mizuguchi

They have a track record of designing a wide range of facilities, including museums, commercial facilities, and offices, with a focus on PR spaces such as corporate Showrooms, factory tour facilities, and events. They strive to create designs that communicate and generate empathy, leading to fundamental problem-solving based on a multifaceted perspective.