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- Yomeishu Komagane Factory Tour Route Renewal
Yomeishu Komagane Factory Tour Route Renewal
Learn about the manufacturing process of "Yomeishu" and its appeal while taking a leisurely tour.
- Business Spaces
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A new corner has been set up where visitors can learn about medicinal Yomeishu, purchase original Yomeishu products and actually sample them.
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An exhibition where you can learn about the history and efficacy of medicinal Yomeishu
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Graphic Design using watercolor gradations that evoke the image of something "permeating (permeating) the body."
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The guide signs were designed to help guests find their way around the facility without getting lost. They use soft, warm colors to represent Yomeishu's image of "warming the body."
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Audio guidance is provided to guide and explain, allowing guests to move naturally to the next area.
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Welcome corner: The corner colors are inspired by Komagane's abundant nature.
Photo by Junya Taguchi
About the Project
| Overview | This is a renewal project to accommodate the free tour of the Yomeishu Komagane Factory. With displays and projection Spatial Production, you can learn about little-known Medicinal Yomeishu in the Discovery Yomeishu Zone, and get up close and personal with the actual production line in the Factory Zone. This is a fun way to learn about how Medicinal Yomeishu is made. |
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| Issues/Themes | The idea is to change the system from a guided tour by an attendant to a free tour without a reservation, so that more customers can take their time to explore the museum. The idea is to create a facility that makes use of the original exhibits while promoting the appeal of "Medicinal Yomeishu" and increasing customer satisfaction. |
| Space Solution/Realization | In conjunction with the change to free attendance during tours, automated audio guidance that is easy to understand for people of all ages has been introduced. The entire experience, including the screening time of the theater, has been programmed to provide effective audio guidance and explanations. In addition, easy-to-understand visual guidance graphics have been added to the tour route. Even along the complex tour corridors, which can easily feel like the time spent is long, Spatial Production use of graphics ensures that the fun and appeal of the tour continues. |
| Design for Environment | Safety design: With safety in mind, we designed the fixtures with rounded and bumpy surfaces. |
Basic Information
| Client | YOMEISHU SEIZO CO., LTD. |
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| Services Provided | Display Planning, Design, Layout, Production, Construction, Video Production |
| Our Team | Planning Direction: Masato Watanabe Content Direction: Keiko Kishii Design, Layout: Tomoko Matsuda Production, Construction: Yuji Hasegawa Project Management: Hayashi Dai |
| Location | Nagano Prefecture |
| Open | April 2023 |
| Website | https://www.yomeishu.co.jp/komagane/ |
| Tag |
Design, Layout
Tomoko Matsuda
He creates spaces centered on communication, from promotional spaces for events, museums, Showrooms, and other spaces for conveying corporate messages, to entertainment and Hospitality Spaces. He values the experiential value of space, and aims to create spaces that move people's hearts by utilizing a variety of technologies and ideas, such as Video, light, sound, and interactive elements.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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